Download or read book The Power of Cult Branding written by Matthew W. Ragas and published by Crown Business. This book was released on 2002 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing specialists and entrepreneurs who want to thrive in an increasingly competitive marketplace this guide explains how to create a loyal core of repeat customers.
Download or read book Harley Davidson written by Peter Henshaw and published by . This book was released on 1994-03-01 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power of Cult Branding written by Matthew W. Ragas and published by Crown Currency. This book was released on 2011-02-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.
Download or read book Cult of the Harley davidson Americas Motorcycle Heritage in Colour osprey Colour Ser written by and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Harley Davidson written by William Green and published by Gramercy. This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the legend of this classic American machine. Informative book packed with eye-catching color photos follows the Harley Davidson motorcycle through every phase of its life, from its beginnings in 1903 to the present. Details race and custom bikes, as well as 4-wheelers and 3-cylinders. 80 pages.
Download or read book Outlaw Machine written by Brock Yates and published by Crown. This book was released on 2000-05-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary story of Harley-Davidson's rise to power--not only as an international industry leader but as an American cultural icon. How did the Harley-Davidson motorcycle, originally a machine for casual riders, evolve into a symbol of defiance and liberation? An embellished 1947 Life magazine article about a California town terrorized by gangs of motorcycle punks changed the world's perception of motorcycles from sporty machines to menaces-to-society, and as the loudest and heaviest bikes on the market, Harley-Davidsons were considered the baddest of them all. Outlaw Machine chronicles the fascinating social history that built Harley-Davidson's reputation--including the rise of Hell's Angels and the counterculture classic Easy Rider--and, more entrancing still, the bike's and its company's storybook rise to international fame and popularity. Written by renowned automotive journalist Brock Yates, Outlaw Machine is the definitive book on the Harley-Davidson and its place in American culture.
Download or read book The Culting of Brands written by Douglas Atkin and published by . This book was released on 2004 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.
Download or read book Selling the Sacred written by Mara Einstein and published by Taylor & Francis. This book was released on 2024-03-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society? Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection, which engages themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues. The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. These scholars bring to light how political, economic, and ideological agendas infuse the construction and presentation of the “sacred,” via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as “sacred,” what’s at stake, and the consequences. A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must-read for religious and marketing professionals.
Download or read book The Phenomenon of Cult Brands written by Dimitri Wittwer and published by BoD – Books on Demand. This book was released on 2014-10-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cult Brands belong to the world’s most powerful brands and have thus increasingly garnered attention and sparked interest. To date though, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these kinds of brands. In his research he revealed the key characteristics of cult brands, drawing on interdisciplinary literature and both qualitative and quantitative research with more than 5,000 participants ranging from con- sumers to experts in a variety of disciplines. The author empha- sizes the strong relevance of a brand’s cultural change orienta- tion in its evolution to becoming a cult brand and develops two models: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand’s cult status from a consumer perspective.
Download or read book Desire by Design written by Jean-Pierre Lacroix R.G.D. and published by iUniverse. This book was released on 2018-04-17 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. It’s about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted “desire” space in the marketplace.
Download or read book Hoodwinked written by Mara Einstein and published by Rowman & Littlefield. This book was released on 2025-02-04 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. This groundbreaking book uncovers: How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle The secret playbook marketers use to create "brand religions" around everyday products Why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO Practical strategies to break free from manipulative digital marketing tactics With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in The New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation. Break free from the cult of consumerism – discover how to make mindful choices in an increasingly manipulative digital marketplace. "Easy to read, and such a good peek behind the curtain of for-profit companies and the ways they influence and manipulate us," Daniella Young, author of Uncultured.
Download or read book Building Brand Value the Playboy Way written by S. Gunelius and published by Springer. This book was released on 2016-02-17 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Cult of the Harley Davidson written by Gerald Foster and published by . This book was released on 1982 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The CEO Whisperer written by Manfred F. R. Kets de Vries and published by Springer Nature. This book was released on 2020-12-15 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: At this critical junction in the history of humankind, leaders that are proficient in magical thinking aren’t going to solve our problems. Creating alternative realities is not the answer. We need a very different kind of leadership—leaders who can resist the calls of regression and whose outlook is firmly based in reality. We need leaders who analyze and draw conclusions from, or use their own experiences as a development tool, face their strengths and weaknesses, and critique their own experiences in order to build new understandings. In this very personal and entertaining book, Manfred Kets de Vries, one of the “gurus” in the field of leadership studies offers his thoughts on leadership and life, reflections written for executives and the people who deal with them. As a psychoanalyst and leadership professor let loose in the world of renowned global organizations—as a passionate educator and scholar, or just a human being at the receiving end of heart-rending emails—he examines the pitfalls of leadership and the challenges for the professionals who work with senior executives in today’s AI-focused world. He points out why leaders can derail, and what steps they can take to prevent this from happening. Ultimately, this book encourages you to “Know yourself,” but makes no bones about the challenge it represents. Understanding our “inner theatre” will always be an uphill struggle. Kets de Vries points out why deep dives into our inner world are always fraught with many anxieties. Included in the many subjects covered by the author are the loneliness of command, the management of disappointment, the destructive role of greed, the impact of stubbornness, the role of storytelling, the importance of wellness, and the role of corporate culture. In addition, the book addresses the important topic of how to create great teams and best places to work. Furthermore, the book touches on endings– the ending of our career and the growing realization of the inevitable ending of our life. As time grows short, Kets de Vries emphasizes that we have no time to lose in dealing with our anxieties, regrets, and the things we spend much of our life determined not to see. Taking a deep dive into self-knowledge requires courage and support, and he is here to guide you through it.
Download or read book Born to Be Wild written by Paul Garson and published by Simon and Schuster. This book was released on 2010-06-15 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take an exhilarating ride through the history of the American bike, biker, and the biker nation in this fascinating and comprehensive chronicle of the biker era and today's ever-expanding legion of motorcycle enthusiasts. Impassioned, idiosyncratic, and razor sharp, Born to Be Wild traces a century's worth of the culture, the bikers, and the bikes themselves. Who are these bikers? Are they those hard-living, leather-clad, tattooed guys often associated with images of the Hells Angels and Satan's Sinners? Or are they those clean-cut, suit-and-tie wearing riders with the sporty helmets you pass on your daily commute? In fact, they are both, for what began as a subculture of misfits and outlaws has grown into a flourishing society of men and women who celebrate the freedom of the open road and the brotherhood they find among bike enthusiasts of all stripes. Today's biker has evolved from the rough-and-tumble antihero to a vast and vibrant biker culture populated by a new breed of rider including the RUBs, or Rich Urban Bikers, and championed by everyone from titans of industry like the late Malcolm Forbes to media celebrities like Jay Leno. And while elements of rebellion still remain intrinsic to the biker mystique, the culture has in fact expanded to include a plethora of riders from the American mainstream -- doctors, lawyers, and executives -- who love the freedom they find on their bikes and the camaraderie they find with their fellow devotees. It is also a multibillion-dollar industry that draws hundreds of thousands of participants and spectators to its annual events. Born to Be Wild, written by motorcycle journalist Paul Garson and the editors of Easyriders magazine, captures as never before the spirit and evolution of the biker era. Beginning in 1895, Born to Be Wild traces the development of the modern bike, with special attention to Harley-Davidson's supreme contributions to the quality of the machines as well as the aesthetics of biker society. Featuring numerous fascinating sidebars that highlight the particular characteristics of the culture, the book also explores the socio-political events that have culminated in the great biker nation that we know today. With more than two hundred photographs of bikes and bikers across the decades, Born to Be Wild is a definitive work that will open readers' eyes to a thriving society, one whose celebration of freedom and the open road precisely reflects what is best about our country as a whole.
Download or read book Strategic Management written by Jeffrey H. Dyer and published by John Wiley & Sons. This book was released on 2020-01-29 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos.
