Download or read book AI and Data Engineering Solutions for Effective Marketing written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-07-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.

Download or read book Shifts in Knowledge Sharing and Creativity for Business Tourism written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2024-04-03 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment.

Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2016-06-03 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Download or read book Advances in Artificial Intelligence Software and Systems Engineering written by Tareq Ahram and published by Springer Nature. This book was released on 2020-07-03 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses emerging issues concerning the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, and highlights ways to improve the acceptance, effectiveness, and efficiency of said technologies. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. Based on the AHFE 2020 Virtual Conference on Software and Systems Engineering, and the AHFE 2020 Virtual Conference on Artificial Intelligence and Social Computing, held on July 16–20, 2020, it provides readers with extensive information on current research and future challenges in these fields, together with practical insights into the development of innovative services for various purposes.

Download or read book Sustainable Urban Logistics Concepts Methods and Information Systems written by Jesus Gonzalez-Feliu and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990’s, researchers, practitioners and public administrations have given more thought to urban logistics. However, their interests and goals are not the same, and several approaches do not produce efficient logistics systems as a result. This book aims to provide both a conceptual framework for urban logistics planning and management and to create a basis for deploying solutions that aim to reduce the main nuisances related to urban goods. The proposed book is divided in two parts. The first proposes a set of methodological chapters, written by key authors, which aim to support decision makers in their current choices related to urban logistics. In addition to public authorities’ aims and goals, the book highlights the importance of private actors, and shows how supply chain management can deal with the problems of the last urban mile and its integration in global logistics chains. The second presents several applied research works that deal with current planning and practice issues in urban logistics, such as the role of city planning, the place of night deliveries in carrier organization, the limits of logistics pooling, and the real estate market, among others. The book was written by key authors, all having considerable research experience and recognised as experts in their respective fields. Each chapter presents methods and results of research works, written for a broad audience, and more precisely directed to both academics and practitioners.

Download or read book Economic and Management Issues in Retrospect and Prospect written by Eszter Wirth and published by IJOPEC PUBLICATION. This book was released on 2018-11-30 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Consumer Research Volume 44 written by Page Moreau and published by . This book was released on 1916-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 2016 Conference held in New Berlin, Germany,October 27-30, 2016

Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.

Download or read book Crosscanal et Omnicanal written by Bertrand Belvaux and published by Dunod. This book was released on 2015-08-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce premier ouvrage consacré à la stratégie omnicanal est une véritable synthèse des connaissances et des pratiques concernant les stratégies multicanal, crosscanal et omnicanal. S’appuyant sur des travaux de recherche, des exemples de différents secteurs et des avis d’experts, les auteurs font le point sur : • l’importance du numérique dans les usages de consommation et dans la stratégie marketing des entreprises ; • la manière dont les entreprises intègrent les canaux digitaux ; • la capacité de la stratégie omnicanal à créer de la valeur pour le client et à établir de nouvelles relations entre l’entreprise et les consommateurs ; • les conséquences organisationnelles de l’intégration des canaux. Ce manuel, à jour des évolutions du marketing et de la communication, propose un éclairage indispensable à tout étudiant pour comprendre puis développer une stratégie digitale.

Download or read book Supply Chain Management for Sustainable Food Networks written by Eleftherios Iakovou and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary framework for managing sustainable agrifood supply chains Supply Chain Management for Sustainable Food Networks provides an up-to-date and interdisciplinary framework for designing and operating sustainable supply chains for agri-food products. Focus is given to decision-making procedures and methodologies enabling policy-makers, managers and practitioners to design and manage effectively sustainable agrifood supply chain networks. Authored by high profile researchers with global expertise in designing and operating sustainable supply chains in the agri-food industry, this book: Features the entire hierarchical decision-making process for managing sustainable agrifood supply chains. Covers knowledge-based farming, management of agricultural wastes, sustainability, green supply chain network design, safety, security and traceability, IT in agrifood supply chains, carbon footprint management, quality management, risk management and policy- making. Explores green supply chain management, sustainable knowledge-based farming, corporate social responsibility, environmental management and emerging trends in agri-food retail supply chain operations. Examines sustainable practices that are unique for agriculture as well as practices that already have been implemented in other industrial sectors such as green logistics and Corporate Social Responsibility (CSR). Supply Chain Management for Sustainable Food Networks provides a useful resource for researchers, practitioners, policy-makers, regulators and C-level executives that deal with strategic decision-making. Post-graduate students in the field of agriculture sciences, engineering, operations management, logistics and supply chain management will also benefit from this book.

Download or read book Crosscanal et omnicanal written by Bertrand Belvaux and published by . This book was released on 2018-05-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage consacré à la stratégie omnicanal est une véritable synthèse des connaissances et des pratiques concernant les stratégies multicanal, crosscanal et omnicanal. S'appuyant sur des travaux de recherche, des exemples de différents secteurs et des avis d'experts, les auteurs font le point sur : - l'importance du numérique dans les usages de consommation et dans la stratégie marketing des entreprises ; - la manière dont les entreprises intègrent les canaux digitaux ; - la capacité de la stratégie omnicanal à créer de la valeur pour le client et à établir de nouvelles relations entre l'entreprise et les consommateurs ; - les conséquences organisationnelles de l'intégration des canaux. Cette 2e édition, entièrement à jour des évolutions du marketing et de la communication, propose un éclairage indispensable pour comprendre puis développer une stratégie digitale.

Download or read book Crosscanal et Omnicanal 2e d written by Bertrand Belvaux and published by Dunod. This book was released on 2018-05-23 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage consacré à la stratégie omnicanal est une véritable synthèse des connaissances et des pratiques concernant les stratégies multicanal, crosscanal et omnicanal. S’appuyant sur des travaux de recherche, des exemples de différents secteurs et des avis d’experts, les auteurs font le point sur : • l’importance du numérique dans les usages de consommation et dans la stratégie marketing des entreprises ; • la manière dont les entreprises intègrent les canaux digitaux ; • la capacité de la stratégie omnicanal à créer de la valeur pour le client et à établir de nouvelles relations entre l’entreprise et les consommateurs ; • les conséquences organisationnelles de l’intégration des canaux. Cette 2e édition, entièrement à jour des évolutions du marketing et de la communication, propose un éclairage indispensable pour comprendre puis développer une stratégie digitale.

Download or read book Ecological Psychology written by Roger Garlock Barker and published by Stanford, Calif. : Stanford University Press. This book was released on 1968 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Only the Paranoid Survive written by Andrew S. Grove and published by Crown Currency. This book was released on 2010-05-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads--when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside--in a new way. Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.

Download or read book Empires of Oil written by Duncan Clarke and published by Profile Books. This book was released on 2010-08-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: We might think that the world's oil empires are invincible megaliths, dominated by American interests, but Duncan Clarke reveals the ways in which these empires will face huge challenges in the twenty-first century. Based on razor-sharp analysis of contemporary geopolitics and a deep knowledge of global history, he shows exactly why these empires are declining. He explains where the new empires of oil will be around the world; which of the hidden threats and unknown enemies are and will be the most serious; and where companies have gone wrong and can improve their global strategies. Empires of Oil reveals how the world will change because of global battles over the commodity that underpins our lives.

Download or read book The Shopping Experience written by Pasi Falk and published by SAGE. This book was released on 1997-08-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. It also contains an appendix which gives a brief history and selected literature of shopping.