Download or read book Critical Factors for Adoption of Customer Relationship Management written by Omar Hasan Salah and published by Springer Nature. This book was released on with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Download or read book Handbook of CRM written by Adrian Payne and published by Routledge. This book was released on 2012-07-26 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Download or read book Software Engineering Research Management and Applications 2012 written by Roger Lee and published by Springer. This book was released on 2012-05-24 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The series Studies in Computational Intelligence (SCI) publishes new developments and advances in the various areas of computational intelligence-quickly and with a high quality. The intent is to cover the theory, applications, and design methods of computational intelligence, as embedded in the fields of engineering, computer science, physics and life science, as well as the methodologies behind them. The series contains monographs, lecture notes and edited volumes in computational intelligence spanning the areas of neural networks, connectionist systems, genetic algorithms, evolutionary computation, artificial intelligence, cellular automata, self-organizing systems, soft computing, fuzzy systems and hybrid intelligent systems. Critical to both contributors and readers are the short publication time and world-wide distribution-this permits a rapid and broad dissemination of research results. The purpose of the 10th International Conference on Software Engineering Research, Management and Applications(SERA 2012) held on May 3- June 1, 2012 in Shanghai, China was to bring together scientists, engineers, computer users, and students to share their experiences and exchange new ideas and research results about all aspects (theory, applications and tools) of Software Engineering Research, Management and Applications, and to discuss the practical challenges encountered along the way and the solutions adopted to solve them. The conference organizers selected 12 outstanding papers from those papers accepted for presentation at the conference in order to publish them in this volume. The papers were chosen based on review scores submitted by members of the program committee, and further rigorous rounds of review.
Download or read book The One to One Manager written by Don Peppers and published by Broadway Business. This book was released on 2002-01-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes a shift in contemporary business from a mass-marketing approach to a customer-based focus, outlining the stories of such companies as Xerox, Levi-Strauss, and American Airlines to present a customized strategy. Reprint.
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Download or read book Issues in Applied Computing 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Applied Computing / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Applied Computing. The editors have built Issues in Applied Computing: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Applied Computing in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Applied Computing: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Download or read book Customer Relationship Management and IT written by Danil Dintsis and published by BoD – Books on Demand. This book was released on 2020-06-03 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.
Download or read book Information Intelligence Systems Technology and Management written by Sumeet Dua and published by Springer Science & Business Media. This book was released on 2011-02-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Information Systems, Technology and Management, ICISTM 2011, held in Gurgaon, India, in March 2011. The 35 revised full papers presented together with 4 short papers were carefully reviewed and selected from 106 submissions. The papers are organized in topical sections on information management, information systems, information technology, healthcare information management and technology, business intelligence, applications, as well as management science and education.
Download or read book Apps Management and E Commerce Transactions in Real Time written by Rezaei, Sajad and published by IGI Global. This book was released on 2017-03-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.
Download or read book Customer Relationship Management and Customer Retention written by Ama Achiaa Kankam Boadu and published by GRIN Verlag. This book was released on 2019-11-11 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2019 in the subject Business economics - Customer Relationship Management, CRM, grade: 1.5, Kwame Nkrumah University of Science and Technology, language: English, abstract: Customer Relationship Management (CRM) practices are business strategies designed to reduce costs and increase profitability by solidifying customer loyalty. With intense competition among insurance companies in Ghana, this study sought to assess Customer Relationship Management practices and Customer Retention in NSIA Insurance. The study was conducted to identify critical factors necessary for customer retention in carrying out customer relationship management practices in the selected insurance company and to develop effective customer relationship management practices to manage customer retention for sustainability within the insurance industry using NSIA Insurance as a case study. Well structured questionnaires and face-to-face interview were the methods adopted for the investigation of the study. A sample size of 40 respondents was considered, they were made up of customers and the staff who are fully involved in customer relationship management of the insurance company. Data collected from the completed questionnaires and the interviews were grouped into frequency tables and expressed in percentages. The researcher relied on the SPSS in interpreting the collected data. The study shows that even though NSIA insurance has policies on customer relationship management practices, these policies are not carried out fully to accomplish the ultimate goal of customer retention. The study recommends that for the insurance company to command an adequate number of loyal customers, NSIA Insurance should consistently improve on its quality of service to address the preference of the customers and consider the five service quality constructs of reliability, assurance, tangibility, empathy and responsiveness.
Download or read book Encyclopedia of Information Science and Technology Second Edition written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2008-10-31 with total page 5266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
Download or read book International Comparisons of Information Communication Technologies Advancing Applications written by Tan, Felix B. and published by IGI Global. This book was released on 2011-12-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers perspectives on international information management with particular emphasis on the strategies for the implementation and application of information technology in developed and developing countries"--Provided by publisher.
Download or read book Driving Innovation and Productivity Through Sustainable Automation written by Amini, Ardavan and published by IGI Global. This book was released on 2021-02-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry 4.0 and the subsequent automation and digitalization of processes, including the tighter integration of machine-machine and human-machine intercommunication and collaboration, is adding additional complexity to future systems design and the capability to simulate, optimize, and adapt. Current solutions lack the ability to capture knowledge, techniques, and methods to create a sustainable and intelligent nerve system for enterprise systems. With the ability to innovate new designs and solutions, as well as automate processes and decision-making capabilities with heterogenous and holistic views of current and future challenges, there can be an increase in productivity and efficiency through sustainable automation. Therefore, better understandings of the underpinning knowledge and expertise of sustainable automation that can create a sustainable cycle that drives optimal automation and innovation in the field is needed Driving Innovation and Productivity Through Sustainable Automation enhances the understanding and the knowledge for the new ecosystems emerging in the Fourth Industrial Revolution. The chapters provide the knowledge and understanding of current challenges and new capabilities and solutions having been researched, developed, and applied within the industry to drive sustainable automation for innovation and productivity. This book is ideally intended for managers, executives, IT specialists, practitioners, stakeholders, researchers, academicians, and students who are interested in the current research on sustainable automation.
