Download or read book Creation of Experience written by Jacobo Grinberg Zylberbaum and published by . This book was released on 1988 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Download or read book The Power of Co Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Download or read book Co Creation in Tourist Experiences written by Nina K Prebensen and published by Routledge. This book was released on 2017-04-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place. This book responds to the need for a critical review of how firms can facilitate and dramatize for enhanced experience value for tourists. As the roles of participants and providers are changing rapidly, new knowledge in terms of how value creation and value co-creation can transpire needs to be generated. The aim of this book is therefore to accentuate the role and importance of the core elements in value creation processes, namely, the customer(s), the setting in which co-creation would take place, and the provider. Bringing together scholars from diverse areas to address the nature of how the actors co-create values through interaction in different experience settings, the book also serves as a guide to the best practice of co-creation of tourist experiences. It will therefore appeal practically as well as theoretically to scholars and students of tourism, marketing, leisure, hospitality, and services management.
Download or read book Strategic Event Creation written by Liz Sharples and published by Goodfellow Publishers Ltd. This book was released on 2014-09-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first text to move away from an older paradigm of simply ‘making events work’ and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Download or read book Research Handbook on Brand Co Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Download or read book The Year of Living Happy written by Alli Worthington and published by Zondervan. This book was released on 2018-10-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a daily step toward joy and contentment and ditch stress, overwhelming thoughts, and boredom with encouraging and biblical messages from Alli Worthington. You do your best to live life well—you work hard to be present in the moment, take care of the people in your life, knock it out of the park at work and home. And yet, somehow, you still have days (perhaps more than you'd like to admit) where you're simultaneously stressed and bored, and you wonder if you even know how to be happy. Is happiness a worthy goal? Does happiness matter to God, or does He only care about holier things? Alli Worthington gets it. As a wife, mother of five boys, author, speaker, and entrepreneur, she knows a thing or two about being busy, stressed, and happy in the midst of a crazy world! Over the years, she's seen how happiness gets a bad rap in Christian circles, and now she is standing up to shout the good news from the roof (or the internet, as the case may be): You are allowed to be happy! Yes, you! You can be happy right now! Join Alli for The Year of Living Happy: Finding Contentment and Connection in a Crazy World, and find the roots of your happiest life yet. Each of the 100 short and inspirational entries includes a thoughtful message from Alli, based on God’s Word practical ways to make your life happier day by day a journaling section This gorgeous book is an empowering gift for yourself or any woman you love. It can be used as a daily devotional or as a guided journal. Be part of this exciting message: Happiness and holiness can coexist for a beautiful life. Don’t miss the great big adventure God has for you. Let this be The Year of Living Happy!
Download or read book Creation written by Sylvia Nickerson and published by Drawn & Quarterly. This book was released on 2021-04-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: New life and opportunities arise from the wreckage of a north american city urban renewal at what cost? A new mother takes us on a tour of Hamilton, a Rust Belt city born of the Industrial Revolution and dying a slow death due to globalization. This mother represents the city’s next wave of inhabitants—the artists and young parents who swarm a run-down area for its affordability, inevitably reshaping the neighborhoods they take over. Creation looks at gentrification from the inside out—an artist mother making a home and neighborhood for her family, struggling to find her place amid the existing and emerging communities. While pushing her child’s stroller around Hamilton, Sylvia Nickerson shows us the warehouse filled with open barrels of toxic sludge, the parking lot where the city’s homeless population sleeps, and the refurbished Victorian house (complete with elegant chandeliers) that is now a state-of-the-art yoga studio. Creation presents the city as a living thing—a place where many small lives intersect and where death, motherhood, pollution, poverty, and violence are all interconnected. Drawn in evocative watercolor, Creation is unafraid to leave questions open-ended as Nickerson wanders the city and ponders just where the personal and the political intersect, and where they ought to intersect.New life and opportunities arise from the wreckage of a north american city urban renewal at what cost?
Download or read book Experiencing and the Creation of Meaning written by Eugene T. Gendlin and published by Northwestern University Press. This book was released on 1997 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiencing and the Creation of Meaning, Eugene Gendlin examines the edge of awareness, where language emerges from nonlanguage. In moving back and forth between what is already verbalized and what is as yet unarticulated, he shows how experiencing functions in the transitions between one formulation and the next.
Download or read book Creating Online Learning Experiences written by Matt Crosslin and published by . This book was released on 2018-06-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an updated look at issues that comprise the online learning experience creation process. As online learning evolves, the lines and distinctions between various classifications of courses has blurred and often vanished. Classic elements of instructional design remain relevant at the same time that newer concepts of learning experience are growing in importance. However, problematic issues new and old still have to be addressed. This handbook explores many of these topics for new and experienced designers alike, whether creating traditional online courses, open learning experiences, or anything in between.
Download or read book Handbook of Research on Strategic Alliances and Value Co Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
Download or read book Marketing of Tourism Experiences written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Download or read book Exploring the Evidence for Creation written by Henry M. Morris and published by Harvest House Publishers. This book was released on 2012-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Exploring the Evidence for Creation, Henry Morris III merges years of meticulous research alongside the latest findings of science to present powerful evidence that upholds the biblical account of the earth’s beginnings. In response to the growing number of Christians who attempt to wed evolutionary theories with the biblical account of creation, Morris ably demonstrates the two worldviews are entirely incompatible. In this survey of the evidence for creation he answers these crucial questions: What does the natural world teach us about creation? Can we observe evolution happening today? Can we believe in a Creator and still be true to science? Morris lays out evidence that is rational, scientific, and biblical. Readers will marvel as they discover the many ways that scientific research points, with stunning clarity, to a Creator and Designer whose glory is very much on display in the cosmos.
Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004-02-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
Download or read book The Work of Creation written by Luke Hankins and published by Wipf and Stock Publishers. This book was released on 2016-01-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Work of Creation, poet, editor, and translator Luke Hankins explores literature, art, aesthetics, ethics, religion, and the life of the spirit in a number of genres, including literary criticism, meditations on art and aesthetics, personal essays, and interviews. Collected in this volume are pieces that have appeared in such places as Books & Culture, Contemporary Poetry Review, Image, The Writer's Chronicle, and the American Public Media national radio program "On Being."
Download or read book Revisiting Value Co creation and Co destruction in Tourism written by Elina (Eleni) Michopoulou and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks). The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management. The chapters were originally published as a special issue of the journal, Tourism Planning & Development.
Download or read book The Creation of Reality in Psychoanalysis written by Richard Moore and published by Routledge. This book was released on 2013-06-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become almost de rigueur in contemporary psychoanalysis to cite Freud's positivism-especially his commitment to an objective reality that can be accessed through memory and interpretation-as a continuing source of weakness in bringing the field into the postmodern era. But is it so simple to move beyond Freud and objectivism in general? Or is it the case that even the most astute recent theorizing aimed at this move-and guided by therapeutic sensitivity and a concern with epistemic rigor-still betrays a lingering commitment to objective reality? This is the intellectually exciting and exacting question that Richard Moore poses to his reader-and to the texts of four of the most influential psychoanalytic theorists on the scene today: Donald Spence, Roy Schafer, Robert Stolorow, and Irwin Z. Hoffman. Written with concentration and grace, The Creation of Reality in Psychoanalysis begins with the ambiguities in Freud's founding commitment to a recoverable, objectively verifiable reality before examining the ghost of objectivism that confounds, in surprising and unexpected ways, Spence's, Schafer's, Stolorow's, and Hoffman's recent attempts to move toward narrativist and constructivist views of the analytic encounter. Following his penetrating survey of the contributions of these four major architects of contemporary psychoanalysis, Moore provides a glimpse of what an internally consistent postmodern metapsychology would actually look like. He approaches this task by exploring how our understanding of basic analytic concepts may ultimately be reconciled with the view that the creation of reality is an intrinsic aspect of any therapeutic encounter. Elegantly conceived and beautifully argued, this book guides the reader through the labyrinth of contemporary theory while holding fast to a critical stance toward its overarching goal: the elaboration of a truly thoroughgoing constructivism that is both therapeutically consequential and intellectually defensible.
