Download or read book Creating the Perfect Design Brief written by Peter L. Phillips and published by Simon and Schuster. This book was released on 2012-07-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.
Download or read book The Perfect Capital written by Karen Healey Wallace and published by Acorn Independent Press. This book was released on 2013-11-14 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Like a Gill inscription itself: controlled, full of sexual tension, human, sensitive and with all this, rather wild and a bit unsettling.” - Lida Lopes Cardozo Kindersley Maud is dedicated to the art of lettercutting. Whilst observing a century-old inscription carved by Eric Gill into the outside wall of a London church, she is mistaken by Edward for a prostitute. She accepts his offer. Why does a woman seeking the precision and discipline of perfect letterforms abandon herself so recklessly to the undisciplined and all too imperfect world of Edward? What does rich, hedonistic city banker Edward see in the purposeful and unmaterialistic woman who is at least ten years older than his normal bedmates... and one still pining for her husband from whom she is separated? Lettercutting becomes not just a background, but an analogy for the search for perfection in an imperfect world. Can such shallow beginnings lead to a relationship that carves itself into their souls? The answer comes as a surprising end to this powerful and witty debut novel.
Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book Creating a Brand Identity A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Download or read book Designing Your Life written by William Burnett (Consulting professor of design) and published by Vintage. This book was released on 2017-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a book that shows you how to build - design - a life you can thrive in, at any age or stage. A well-designed life means a life well-lived. Many of us are still looking for an answer to that perennial question, 'What do I want to be when I grow up? Stanford innovators Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who and where we are, our careers and our age. Designing Your Life puts forward the idea that the same design thinking responsible for amazing technology, products and spaces can be used to build towards a better life and career by a design of your own making. - '[Designing Your Life] teaches you how to change whats not working by turning ideas on their head Viv Groskop, author of How To Own The Room - 'An empowering book based on their popular class of the same name at Stanford Universitythis book will easily earn a place among career-finding classics Publishers Weekly / Produktinformation.
Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Download or read book Design Elements written by Timothy Samara and published by Rockport Publishers. This book was released on 2007-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Download or read book The Problem of Formulating Design Problems written by Juan Felipe Ruiz Muñoz and published by Linköping University Electronic Press. This book was released on 2020-11-23 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common for a design team to be handed a problem to solve for others. The handing over is normally referred to as a ‘briefing’ process, and the documentation of the starting point and what is to be done is known as a ‘brief’. It is known that the way we frame and understand a problem influences what paths we see to potential solutions. The aim of this thesis is to understand what makes a good design brief and to do so in order to create an empirically informed, and theoretically underpinned, typology of design briefs and the kind of search processes they are disposed to induce. Different bodies of literature have tried to grasp how design solves problems in order to understand designer’s behavior and ultimately facilitate or improve it. Distinctions can, and have been made, between different kinds of problem formulations, as well as different problem-solving approaches. This thesis aims to integrate two previously distinct literatures, search process from the organizational perspective developed by James G. March, Herbert A. Simon, Richard Cyert and others and Design and the Design Process from the perspectives of authors such as Donald Schön, Kees Dorst and Nigel Cross among others, to propose a typology of design briefs in order to ultimately facilitate problem formulation and subsequently facilitate the design process. The simple and immediate answer to the question of what makes a good design brief is: ‘that depends’. It depends on the design process to be followed (if there is one), it depends on the kind of goals that should be achieved, the time available, and it also depends on how much and what is known about the problem and potential solutions. Based on this, four ideal types of design briefs are articulated, including the expected associated search behavior and challenges of design teams. Det är vanligt att ett designteam får ett problem att lösa åt andra. Överlämnandet kallas normalt en ”briefing” -process och dokumentationen av utgångspunkten och vad som ska göras kallas ett ”design brief ”. Det är känt att det sätt vi ramar in och förstår ett problem påverkar vilka vägar vi ser till potentiella lösningar. Syftet med denna avhandling är att förstå vad som gör ett bra ”design brief ” och att göra det för att skapa en empiriskt informerad och teoretiskt underbyggd typologi av design brief och vilken typ av sökprocesser de uppmuntrar. Olika litteratur har försökt förstå hur design löser problem för att förstå designerns beteende och i slutändan underlätta eller förbättra det. Skillnader kan och har gjorts mellan olika typer av problemformuleringar och olika problemlösningsmetoder. Denna avhandling syftar till att integrera två tidigare distinkta litteraturområden, sökprocess ur det organisatoriska perspektivet som utvecklats av James G. March, Herbert A. Simon, Richard Cyert och andra samt Design och designprocessen ur perspektiv av författare som Donald Schön, Kees Dorst och Nigel Cross bland andra för att föreslå en typologi av design brief för att underlätta problemformulering och därmed också underlätta designprocessen. Det enkla och omedelbara svaret på frågan om vad som gör ett bra design brief är: ”det beror på”. Det beror på designprocessen som ska följas (om det finns en), det beror på vilken typ av mål som ska uppnås, den tillgängliga tiden, och det beror också på hur mycket och vad som är känt om problemet och potentiella lösningar. Baserat på detta artikuleras fyra idealtyper av design brief, inklusive det förväntade associerade sökbeteendet och utmaningar för designteam.
Download or read book Design It written by Michael Keeling and published by Pragmatic Bookshelf. This book was released on 2017-10-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't engineer by coincidence-design it like you mean it! Filled with practical techniques, Design It! is the perfect introduction to software architecture for programmers who are ready to grow their design skills. Lead your team as a software architect, ask the right stakeholders the right questions, explore design options, and help your team implement a system that promotes the right -ilities. Share your design decisions, facilitate collaborative design workshops that are fast, effective, and fun-and develop more awesome software! With dozens of design methods, examples, and practical know-how, Design It! shows you how to become a software architect. Walk through the core concepts every architect must know, discover how to apply them, and learn a variety of skills that will make you a better programmer, leader, and designer. Uncover the big ideas behind software architecture and gain confidence working on projects big and small. Plan, design, implement, and evaluate software architectures and collaborate with your team, stakeholders, and other architects. Identify the right stakeholders and understand their needs, dig for architecturally significant requirements, write amazing quality attribute scenarios, and make confident decisions. Choose technologies based on their architectural impact, facilitate architecture-centric design workshops, and evaluate architectures using lightweight, effective methods. Write lean architecture descriptions people love to read. Run an architecture design studio, implement the architecture you've designed, and grow your team's architectural knowledge. Good design requires good communication. Talk about your software architecture with stakeholders using whiteboards, documents, and code, and apply architecture-focused design methods in your day-to-day practice. Hands-on exercises, real-world scenarios, and practical team-based decision-making tools will get everyone on board and give you the experience you need to become a confident software architect.
Download or read book Lettering Type Creating Letters and Designing Typefaces written by Bruce Willen and published by Princeton Architectural Press. This book was released on 2009-09-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
Download or read book Design for Innovative Value Towards a Sustainable Society written by Mitsutaka Matsumoto and published by Springer Science & Business Media. This book was released on 2012-04-03 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first EcoDesign International Symposium held in 1999, this symposium has led the research and practices of environmentally conscious design of products, services, manufacturing systems, supply chain, consumption, as well as economics and society. EcoDesign 2011 - the 7th International Symposium on Environmentally Conscious Design and Inverse Manufacturing - was successfully held in the Japanese old capital city of Kyoto, on November 30th – December 2nd, 2011. The subtitle of EcoDesign 2011 is to “design for value innovation towards sustainable society.” During this event, presenters discussed the way to achieve both drastic environmental consciousness and value innovation in order to realise a sustainable society.
Download or read book The Understanding by Design Guide to Creating High Quality Units written by Grant Wiggins and published by ASCD. This book was released on 2011-03-11 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Understanding by Design Guide to Creating High-Quality Units offers instructional modules on the basic concepts and elements of Understanding by Design (UbD), the "backward design" approach used by thousands of educators to create curriculum units and assessments that focus on developing students' understanding of important ideas. The eight modules are organized around the UbD Template Version 2.0 and feature components similar to what is typically provided in a UbD design workshop, including— * Discussion and explanation of key ideas in the module; * Guiding exercises, worksheets, and design tips; * Examples of unit designs; * Review criteria with prompts for self-assessment; and * A list of resources for further information. This guide is intended for K-16 educators—either individuals or groups—who may have received some training in UbD and want to continue their work independently; those who've read Understanding by Design and want to design curriculum units but have no access to formal training; graduate and undergraduate students in university curriculum courses; and school and district administrators, curriculum directors, and others who facilitate UbD work with staff. Users can go through the modules in sequence or skip around, depending on their previous experience with UbD and their preferred curriculum design style or approach. Unit creation, planning, and adaptation are easier than ever with the accompanying downloadable resources, including the UbD template set up as a fillable PDF form, additional worksheets, examples, and FAQs about the module topics that speak to UbD novices and veterans alike.
Download or read book The Logo Design Idea Book written by Steven Heller and published by Laurence King Publishing. This book was released on 2019-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Download or read book AIGA Professional Practices in Graphic Design written by Tad Crawford and published by Simon and Schuster. This book was released on 2010-02-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
