Download or read book Lettering Type Creating Letters and Designing Typefaces written by Bruce Willen and published by Princeton Architectural Press. This book was released on 2009-09-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
Download or read book Letterforms written by Timothy Samara and published by Rockport Publishers. This book was released on 2018-07-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital typography, and ends with a showcase of contemporary fonts. Samara's true focus in this book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letter form anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, tool methodologies, and tons more. This all makes for one excellent, timely reference work that designers can return to in designing logos, wordmarks, signage, titling accents, and all of their graphic design work.
Download or read book Letterwork written by Brody Neuenschwander and published by . This book was released on 1993 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the creation and adaptation of letterforms, this book draws on examples from packaging, posters, television sequences and book design from around the world. It demonstrates the principles of letterforms, the use of basic tools and the many different techniques and media available.
Download or read book Typography Essentials Revised and Updated written by Ina Saltz and published by Rockport Publishers. This book was released on 2019-02-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Download or read book Digital Type Design for Branding written by Stephen Boss and published by CRC Press. This book was released on 2018-01-17 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
Download or read book Designing Type written by Karen Cheng and published by Yale University Press. This book was released on 2020-10-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Download or read book Design Elements Typography Fundamentals written by Kristin Cullen and published by . This book was released on 2012-06 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Download or read book Let s Make Letters written by Kelcey Gray and published by . This book was released on 2021-09-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's Make Letters! is a playful and informative workbook that encourages play, creativity, and even making misaktes along the way. The book features instructional, speculative, and approachable exercises in an effort to build reader's skills, curiosity, and confidence. Creation of handmade letters by providing readers with more than fifty exercises to create their own unique letterforms. Let's Make Letters! includes exercises that range from simple lettering basics to the expressive and experimental - with imaginative prompts and tips to go beyond the margins of the book. Fail! Make ugly letters! Have fun! Designers, artists, scribblers, teachers, and students are encouraged to take up new and familiar tools to draw, depict, and distort letters in original and inventive ways. It's up to the letterer - pen in hand - to complete the book. By enabling letterers to draw, paint, tape, cut, and glue directly into its pages, Let's Make Letters! will fill a void in hand-lettering publications.
Download or read book Letters of Credit written by Walter Tracy and published by David R. Godine Publisher. This book was released on 2003 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolution in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.
Download or read book Typographic Design written by Rob Carter and published by John Wiley & Sons. This book was released on 2014-10-02 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.
Download or read book Art of Letter Carving in Wood written by Martin Wenham and published by The Crowood Press. This book was released on 2022-02-28 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Letter Carving in Wood is a thorough guide to this beautiful craft. Based on the v-cut method, it explains how to carve letters in a range of sizes, styles and different kinds of wood. The book progresses from the basic to the difficult, and from simply designing and carving letters to using them in a wide range of situations, from the purely practical and informative to the expressive and interpretative. Written by one of the UK's leading and most respected lettering artists, this book not only covers the process of letter carving in wood but also does much more by explaining how to convey a message effectively. It looks at every aspect of designing the piece – be that using italics, spacing the letters, using letters, using the grain or adding colour. With over 500 illustrations, it is the definitive text for all letter carvers in wood.
Download or read book The Fundamentals of Typography written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2020-07-20 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
Download or read book Design for Communication written by Elizabeth Resnick and published by John Wiley & Sons. This book was released on 2003-06-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Download or read book Graphic Design and Religion written by Daniel Kantor and published by GIA Publications. This book was released on 2007 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design and Religion by Daniel Kantor challenges the way we look at the role of graphic design within a religious context. The beautiful and abundant illustrations coupled with the passionately written text transcend the mere visual aspect of symbols and graphic design, elevating them to a spiritual way of seeing. It is an ideal resource for design students, teachers, photographers, illustrators, copywriters, clergy, worship and environment planners, and sacred art enthusiasts! This vital work can help designers discover their role in the creation of sacred art. One way in which Kantor accomplishes this is to draw a comparison between the illuminators of the Middle Ages with modern day graphic designers who serve religion today. Kantor stresses the need for a heightened awareness of graphic design within religion and demonstrates how good design must be seen as an essential component of authentic religious hospitality. --
Download or read book Exploring Calligraphy written by Barrett Williams and published by Barrett Williams. This book was released on 2024-06-29 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Exploring Calligraphy Master the Art of Elegant Writing** Dive into the timeless art of calligraphy with "Exploring Calligraphy," a comprehensive guide designed to transform your handwriting into an elegant, artistic expression. Whether you're a beginner keen to explore this beautiful craft or an experienced enthusiast looking to refine your skills, this eBook has everything you need to embark on a rewarding calligraphic journey. Start with a solid foundation in the **Introduction to Calligraphy**, where you'll discover its rich history, contemporary relevance, and essential materials. Gain confidence in your penmanship by mastering **Basic Pen Strokes**, learning optimal pen control, and practicing consistency in writing. Journey through various styles starting with the graceful **Italic Script**—from its defining characteristics to detailed practice exercises—and then transition to the sophisticated **Copperplate Calligraphy**, focusing on its smooth lines, flourishes, and advanced lettering techniques. Rediscover the classic charm of **Gothic Script**, with its bold, intricate forms and decorative borders. Then, step into the world of **Modern Calligraphy**, where traditional techniques blend seamlessly with contemporary innovations, providing you with the tools to create unique letterforms and integrate calligraphy into various projects. Expand your skills with **Brush Pen Calligraphy**, mastering the art of thick and thin lines. Unleash your creativity with a plethora of **Creative Calligraphy Projects**, such as designing greeting cards, elegant envelopes, and bespoke wedding invitations. Explore the digital realm with **Digital Calligraphy Techniques**, leveraging tools like Procreate to merge digital and traditional methods. Enhance your understanding of **Calligraphy and Typography**, and learn to elevate your graphic design with calligraphic elements. "Exploring Calligraphy" also offers practical insights, from incorporating calligraphy into journaling and planners to mastering flourishes and embellishments. Delve into cultural calligraphic traditions, build a professional portfolio, and explore ways to monetize your skills and market your calligraphy business. Transform your handwriting into a captivating art form with "Exploring Calligraphy," your ultimate guide to mastering this timeless craft.
Download or read book The Materiality of Writing written by Christian Mosbæk Johannessen and published by Routledge. This book was released on 2017-09-18 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world and incorporates a range of methodological and theoretical perspectives, from fields such as linguistics, philosophy, psychology of perception, design, and semiotics. This interdisciplinary framework allows readers to see the relationships between writing and other forms of "trace-making", including architectural drawings, graphic shapes, and commercial logos, and between writing and reading, with a number of illustrations highlighting the visual data used in the forms and studies discussed. The book also looks forward to the future, discussing digital media and new technology and their implications for trace-making. This pioneering volume will be of interest to scholars and researchers in multimodality, literacy, cognitive neuroscience, design theory, discourse analysis, and applied linguistics.
