Download or read book Creating Killer Interactive Web Sites written by Andrew Sather and published by Hayden. This book was released on 1997 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This core text for student teachers training to teach the 14 - 19 years age group is written by highly experienced authors. Covering all the essentials, it makes clear links to theory and enables students to take the critical approach that they need for M-level work.
Download or read book Creating Killer Web Sites written by David Siegel and published by New Riders. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though there are already books about web design, most are technical in nature, and none take this case study approach. The primary focus is on Netscape Navigator and Internet Explorer's HTML extensions, with new material devoted to new tags. The book is aimed at those who have already designed a web site, as well as for those wannabe web site designers.
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Download or read book Producing for the Web written by Jason Whittaker and published by Routledge. This book was released on 2013-04-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing for the Web is a clear and practical guide to the planning, setting up and management of a web site. It gives readers a comprehensive overview of the current technologies available for on-line communications and shows how to use then for maximum effect when planning a web site. Producing for the Web sets out the practical toolkit that a web producer will require to create their site, from web and image editors to information processing and programme applications. Supported by a regularly updated and comprehensive web site, Producing for the Web includes: * an introduction to the Internet and the World Wide Web * illustrated examples of good page design and site content * on-line support, tutorials and information on latest technologies * advice on content, maintenance and how to use sites effectively * how best to maximise available programmes and applications * tips on writing and style * a discussion about ethics and regulation * an extensive list of resources and Internet terminology.
Download or read book Killer Web Content written by Gerry McGovern and published by A&C Black. This book was released on 2011-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Download or read book Digital Research Confidential written by Eszter Hargittai and published by MIT Press. This book was released on 2015-12-04 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because the digital environment for scholarship is constantly evolving, researchers must sometimes improvise, change their plans and adapt. These details are often left out of research write-ups, leaving newcomers to the field frustrated when their approaches do not work as expected. This resource offers scholars a chance to learn from their fellow researchers' mistakes - and their successes. It presents behind-the-scenes, nuts-and-bolts stories of digital research projects, written by established and rising scholars, who discuss such challenges as archiving, Web crawling, crowdsourcing and confidentiality.
Download or read book Killer UX Design written by Jodie Moule and published by SitePoint Pty Ltd. This book was released on 2012-09-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people think and work - what makes them "tick" The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.
Download or read book Secrets of Successful Web Sites written by David Siegel and published by New Riders. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project management on the World Wide Web.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Download or read book Developing Effective Websites written by Roy Strauss and published by Taylor & Francis. This book was released on 2013-08-22 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your website project out of control? Every website project needs a manager. Developing Effective Websites describes Internet technologies in plain language and helps you see beyond your expertise to the big picture. It does this by drawing on established software project and management principles. Like any project, effective management of website development starts by understanding and balancing the constraints of time, resources, and tasks. You can deliver your project on time and on budget, by following a process that includes: · Analyzing the requirements of users and your market · Developing a workplan for the site and breaking it down to tasks · Scheduling with Gantt and PERT charts and measuring slippage for more accurate revisions · Estimating cost by the budget-first or design-first methods · Using the team development process and covering all the necessary roles · Aligning contractor and client interests to create a win-win relationship · Following an iterative development process for designing, prototyping, and building out · Applying software testing principles to website development · Making hosting decisions and planning for maintenance
Download or read book Writing for Visual Media written by Anthony Friedmann and published by CRC Press. This book was released on 2014-04-16 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional. Purchase of this book includes access to the companion website, which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank. Visit the site at www.routledgetextbooks.com/textbooks/9780415815857
Download or read book Multimedia Cartography written by William Cartwright and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressed to professional cartographers interested in moving into multimedia mapping, as well as those already involved in this field who wish to discover the approaches that other practitioners have already taken, this book/CD package is equally useful for students and academics in the mapping sciences and related geographic fields wishing to update their knowledge of cartographic design and production.
Download or read book Journalism Online written by Mike Ward and published by Taylor & Francis. This book was released on 2013-08-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism Online tackles the pressing question of how to apply fundamental journalism skills to the online medium. It provides an essential guide to the Internet as a research and publishing tool. In particular, it examines how to forge key journalism skills with the distinctive qualities of the World Wide Web to provide compelling web content. Trainee and practicing online journalists will learn: - core journalism skills of identifying, collecting, selecting and presenting news and information; - multimedia skills such as audio recording and editing; - online research methods including use of search tools, newsgroups and listservs; - story construction and writing for the Web; - an introduction to HTML; - web site design for the effective use of content. Journalism Online takes the best of the 'new' and 'old' media to provide an essential primer for this emerging discipline. Leading web designers such as Jakob Nielsen rub shoulders with established journalists like Harold Evans in the search for clear guidance in this rapidly developing field. It also provides a useful insight for non-news organisations into how to prepare and present effective web content and avoid the deepest pitfall of the online world - being ignored. Supplementary resources can be found on the book's supporting web site www.journalismonline.co.uk, which features additional exercises, useful links and reviews.
Download or read book Web Based Training written by Margaret Driscoll and published by Pfeiffer. This book was released on 1998-09-04 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Document, script, and storyboard templates -- Job aids -- Presentation templates -- Worksheets -- WWW links.
Download or read book Design Wise written by Alison J. Head and published by Information Today, Inc.. This book was released on 1999 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Design Wise" explains what interface design is and how to evaluate it. Information is included on the importance of interface design to users, how a product gets designed, a design evaluation template, and design analyses of CD-ROMs, Web sites, and online providers.
Download or read book Creating Killer Web Sites written by Siegel and published by . This book was released on 2001-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Streaming Audio written by Jon Luini and published by New Riders. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains case studies that show how streaming audio is used on various sites. It begins by giving a comprehensive overview of the most up-to-date streaming technologies available and the process of preparing audio for streaming. Then, it walks readers through encoding for the various players and types of streaming (on-demand vs. live).
