Download or read book Creating Commercial Music written by Peter Bell and published by Berklee Press. This book was released on 2020-03-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"
Download or read book Jingles written by Al Stone and published by Betterway Books. This book was released on 1990 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writer Producer Engineer written by Michael Farquharson and published by Berklee Press. This book was released on 2007-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.
Download or read book Music Money and Success written by Jeffrey Brabec and published by Schirmer Trade Books. This book was released on 2011-07-18 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.
Download or read book Writing Music for Commercials written by Michael Zager and published by Scarecrow Press. This book was released on 2015-02-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.
Download or read book Writing Music for Television and Radio Commercials and more written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Download or read book Web Marketing for the Music Business written by Thomas William Hutchison and published by Taylor & Francis. This book was released on 2008 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to market music successfully on the Internet and gain presence, exposure and money!
Download or read book How to Make It in the New Music Business written by Robert Wolff and published by Billboard Books. This book was released on 2010-12-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make It in the New Music Business leads both novice and professional musicians into today's digital world, helping them to take complete control over all aspects of their music, from writing and performing to recording and selling. Motivating readers to live their dreams, author Robert Wolff shows how anyone can set up and run their own music business and become a highly successful businessman or businesswoman; record major label quality music in their home, aided by tips from music professionals; broadcast that music over their own web site and radio station to a potential audience of over 500 million people via the world wide web; and do it without a major record label's support. Divided into lessons, the book focuses on such key areas of interest as: * Lesson One: Old School vs. New Reality: The Digital Revolution Levels the Playing Field * Lesson Two: Radio & Records: Learning How to Play the Game * Lesson Three: The Illusion of Needing a Record Deal: Courtney Love's Real World Wake-Up Call * Lesson Four: A View from Both Sides of the Fence: Steve Lukather on What's Right & What's Wrong with the Music Business * Lesson Five: Building Your A Team: Who You Need and Who You Don't * Lesson Six: It's All about the Song: Advice & Inspiration from Diane Warren * Lesson Seven: Developing Your Sound: Advice from Bob Bradshaw * Lesson Eight: Finding the Best Recording & Creating Platform for You: Using What the Pros Use * Lesson Nine: Mixing Your Music: Advice from Bob Clearmountain * Lesson Ten: Mastering Your Music: Advice from Bob Ludwig * Lesson Eleven: Launching the Business of "You, Inc"; Powerful Business Strategies That You Too Can Use * Lesson Twelve: Real World New Music Boot Camp: What You Need to Know About Copyrights, Music Publishing, & Licensing * Lesson Thirteen: Premiering Your Music to Listeners All Over the World: Three Steps to Broadcasting & Selling Your Music to a Global Audience The book also includes interviews with some major names in the music business, including Grammy-winning guitarist and composer Steve Lukather, Grammy-winning songwriter Diane Warren, guitar/sound system designer Bob Bradshaw, legendary engineer/producer/record mixer Bob Clearmountain, and sound mixer/masterer Bob Ludwig. How to Make It in the New Music Business is the any person's how-to, offering step-by-step advice to making it in the music business in one's own way, on own's own terms.
Download or read book The Craft of Contemporary Commercial Music written by Greg McCandless and published by Routledge. This book was released on 2017-09-14 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the contemporary world, the role of the commercial composer has grown to include a wide range of new responsibilities. Modern composers not only write music, but also often need to perform, record, and market their own works. The Craft of Contemporary Commercial Music prepares today’s music students for their careers by teaching them to compose their own music, produce it professionally, and sell it successfully. The textbook integrates three areas of concentration—music theory and composition, audio engineering, and music business—allowing students to understand and practice how to successfully navigate each stage of a score’s life cycle from concept to contract. Students will learn how to: Translate musical ideas into scores utilizing music theory and composition techniques Transform scores into professional audio through the production stages of tracking, sequencing, editing, mixing, mastering, and bouncing Market works to prospective clients The textbook assumes no prior knowledge of music theory or audio topics, and its modular organization allows instructors to use the book flexibly. Exercises at the end of each chapter provide practice with key skills, and a companion website supports the book with video walkthroughs, streaming audio, a glossary, and printable exercise pages. Combining a grounding in music notation and theory concepts with a foundation in essential technologies, The Craft of Contemporary Commercial Music offers an innovative approach that addresses the needs of students preparing for music careers.
Download or read book Selling Sounds written by David Suisman and published by Harvard University Press. This book was released on 2009-05-31 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman’s Selling Sounds explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today’s vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. Selling Sounds uncovers the origins of the culture industry in music and chronicles how music ignited an auditory explosion that penetrated all aspects of society. It maps the growth of the music business across the social landscape—in homes, theaters, department stores, schools—and analyzes the effect of this development on everything from copyright law to the sensory environment. While music came to resemble other consumer goods, its distinct properties as sound ensured that its commercial growth and social impact would remain unique. Today, the music that surrounds us—from iPods to ring tones to Muzak—accompanies us everywhere from airports to grocery stores. The roots of this modern culture lie in the business of popular song, player-pianos, and phonographs of a century ago. Provocative, original, and lucidly written, Selling Sounds reveals the commercial architecture of America’s musical life.
Download or read book Making Music written by Dennis DeSantis and published by . This book was released on 2015 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Commercial and Popular Music in Higher Education written by Jonathan R. Kladder and published by Taylor & Francis. This book was released on 2022-06-15 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commercial and Popular Music in Higher Education brings together working examples of pedagogy in emerging areas of popular and commercial music to offer practical insights and provide a theoretical framework for today’s music educators. Written by a diverse group of experts, the eight chapters address a range of contemporary contexts, including digital instrument ensembles, digital audio workstations, hip hop courses, pop vocal performance, rock bands, studio production, and more. Considering both the challenges and the benefits of integrating commercial and popular music into teaching, the contributors explore how doing so can enhance student learning. The authors show how a constructivist approach to music pedagogy enables student-led, real-world learning in higher education, and consider how diversity, equity, and inclusion intersect with teaching popular music performance. Compiling experiences and expert resources, this book provides a vital framework for all instructors teaching commercial and popular music.
Download or read book Creating Country Music written by Richard A. Peterson and published by University of Chicago Press. This book was released on 2013-04-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Creating Country Music, Richard Peterson traces the development of country music and its institutionalization from Fiddlin' John Carson's pioneering recordings in Atlanta in 1923 to the posthumous success of Hank Williams. Peterson captures the free-wheeling entrepreneurial spirit of the era, detailing the activities of the key promoters who sculpted the emerging country music scene. More than just a history of the music and its performers, this book is the first to explore what it means to be authentic within popular culture. "[Peterson] restores to the music a sense of fun and diversity and possibility that more naive fans (and performers) miss. Like Buck Owens, Peterson knows there is no greater adventure or challenge than to 'act naturally.'"—Ken Emerson, Los Angeles Times Book Review "A triumphal history and theory of the country music industry between 1920 and 1953."—Robert Crowley, International Journal of Comparative Sociology "One of the most important books ever written about a popular music form."—Timothy White, Billboard Magazine
Download or read book Return of the Hustle written by Eric Sheinkop and published by Springer. This book was released on 2016-03-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.
Download or read book How To Turn Music into Money written by The Dollar Writers and published by 3D Radiance Publishing, LLC. This book was released on 2023-06-16 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: From our Five Dollar Reader Series - Welcome to "How-To Turn Music into Money: Building a Future-Proof Music Business," the first book in The Five Dollar Reader Series. In this guide, The Dollar Writers provide practical advice and strategies for musicians and music business professionals to build a successful and sustainable music business in today's dynamic landscape. From understanding the music business landscape to identifying opportunities, developing effective marketing and promotion strategies, managing finances and cash flow, building strong relationships with fans and supporters, and future-proofing your music business, this book offers strategic how-to information and exercises to help you turn your music into money. Our principles guide everything we do, and this book is no exception. We believe in creating valuable content that is well-researched and informative, while also prioritizing ethical and socially responsible business practices. " How-To Turn Music into Money: Building a Future-Proof Music Business " is a great read that is accessible to everyone of all levels of expertise. Join The Dollar Readers’ community and empower yourself with the knowledge and tools to achieve your personal and professional goals. Each book in this series offers practical and actionable advice on cutting-edge techniques in film, music, and digital business. Be sure to check out our other titles in The Five Dollar Reader Series and start your journey towards success today! Titles in The Five Dollar Reader Series: "How-To Make Millions with Megabytes: Mastering the Strategies of Young Millionaires" & "How to Produce a Successful Movie: The Producer's Blueprint" Join The Dollar Reader community today and become an expert in the fields of film, music, and digital business!
Download or read book Music Business Made Simple A Guide To Becoming A Recording Artist written by J. S. Rudsenske and published by Schirmer Trade Books. This book was released on 2004-04-12 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your chance for success as a recording artist by following the real-world advice found within the pages of the book. Step-by-step suggestions for: Setting career goals Developing your songs and stage presence Recording your first demo and full-length album Designing your promotional materials Knowing where to hire an attorney, manager, booking agent, and producer And, of course, getting a record deal! Success depends on talent, hard work, and a little luck. This handbook will help you prepare and increase you opportunities in the music business.
Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Hal Leonard Corporation. This book was released on 2014-08-01 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Music Pro Guide Books & DVDs). There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing. This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters and music that gets heard!
