Download or read book Pastoral Capitalism written by Louise A. Mozingo and published by MIT Press. This book was released on 2016-05-27 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How business appropriated the pastoral landscape, as seen in the corporate campus, the corporate estate, and the office park. By the end of the twentieth century, America's suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low-density, auto-dependent peripheries, and the pastoral—in the form of leafy residential suburbs—triumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb's aesthetics and moral code. Like the lawn-proud suburban homeowner, corporations understood a pastoral landscape's capacity to communicate identity, status, and right-mindedness. Mozingo distinguishes among three forms of corporate landscapes—the corporate campus, the corporate estate, and the office park—and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form.

Download or read book The Corporate Campus written by James Turk and published by James Lorimer & Company. This book was released on 2000 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface INTRODUCTION What Commercialization Means for Education James L. Turk PART I - WHAT IS AT STAKE? What is at Stake? Universities in Context Ursula Franklin Academic Freedom or C

Download or read book Building Type Basics for Office Buildings written by A. Eugene Kohn and published by John Wiley & Sons. This book was released on 2002-07-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the acclaimed New York Firm of Kohn Pedersen Fox, this volume in the Building Type Basics series gives you the essential information you need to initiate designs for every type of office building, from dramatic skyscrapers to utilitarian low-rise complexes. Combines in-depth coverage of all of the structural, mechanical, acoustic, traffic, and security issues unique to today's office buildings with the nuts-and-bolts guidance you need to launch your design project and see it through. Addresses a broad scope of timely issues related to modern office design: standard and alternate workplaces, the "smart" office building, security, healthy interiors, elevators, image and identity, and more. Order your copy today!

Download or read book Creating and Re Creating Corporate Entrepreneurial Culture written by Alzira Salama and published by CRC Press. This book was released on 2016-05-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is often considered only in the context of new venture creation, small business issues, and the profiles and personalities of individual entrepreneurs. The emphasis in Creating and Re-Creating Corporate Entrepreneurial Culture is very much on the 'corporate', it focuses on the creation and maintenance of an entrepreneurial management culture that accelerates growth and enhances effectiveness and competitiveness in large organizations. Alzira Salama explains what constitutes entrepreneurial behaviour, how it is facilitated by organizational culture and why entrepreneurial corporate culture is fundamental to business success. She takes you through ways of identifying prevailing cultures and explains how cultures are reinforced or changed. Drawing on exemplary case studies from around the world, she tells the stories both of successful and unsuccessful interventions made in response to the need to move on from bureaucratic or authoritarian cultures. These include specific instances where the context has been privatization, merger and acquisition, transition in the wider economy, or a combination of any of these circumstances. This enlightening book will help managers and consultants, business educators, higher level students and those on executive programmes to understand the nature of an organization's culture, why it is as it is, whether it needs to change, and how it might be changed. Alzira Salama offers real world examples of how to create or re-create an entrepreneurial culture together with tools that will enable corporations to achieve it.

Download or read book The Value of a Corporate Campus written by Junghwa Kim and published by . This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book From Bricks to Clicks 5 Steps to Creating a Durable Online Brand written by Serge Timacheff and published by McGraw Hill Professional. This book was released on 2001-07-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies. Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Creating the Project Office written by Randall L. Englund and published by John Wiley & Sons. This book was released on 2003-02-03 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating the Project Office is written for managers who are searching for ways to transform their organizations into more effective and efficient project-based workplaces. As this important book reveals, there is no more effective way to make that change than to create a project office tailored to the needs of the organization. While a project office model leads to better products from projects, it is also a vehicle for generating overall organizational change -- by transforming the organization from function-based to project-based. This model incorporates projects into the very fabric of the organizational strategy and revitalizes organizations, creates competitive advantage, and increases shareholder value.

Download or read book Creating Corporate Sustainability written by Beate Sjåfjell and published by Cambridge University Press. This book was released on 2018-05-24 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compelling volume considers three significant modern developments: the ever-changing role of women in society; a significant and growing dissatisfaction with current dominant understandings of corporate governance, corporate law and corporate theory; and the increasing concern to establish sustainable business models globally. A range of female scholars from across the globe and from different disciplines interconnect these ideas in this unique collection of new and thought-provoking essays. Readers are led through a carefully planned enquiry focussing initially on female activism and the corporation, secondly on liberal attempts to include women in business leadership and, finally, on critiquing the modern focus on women as a 'fix' for ethical and unsustainable business practises which currently dominates the corporate world. This collection presents a fresh perspective on what changes are needed to create the sustainable corporation and the potential role of women as influencers or as agents for these changes.

Download or read book Corporate Level Strategy written by Olivier Furrer and published by Routledge. This book was released on 2010-10-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining competitive advantage in diversified corporations as a whole.

Download or read book Human Interaction Emerging Technologies and Future Systems V written by Tareq Ahram and published by Springer Nature. This book was released on 2021-09-09 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on research and developments in human–technology interaction. A special emphasis is given to human–computer interaction and its implementation for a wide range of purposes such as health care, aerospace, telecommunication, and education, among others. The human aspects are analyzed in detail. Timely studies on human-centered design, wearable technologies, social and affective computing, augmented, virtual and mixed reality simulation, human rehabilitation, and biomechanics represent the core of the book. Emerging technology applications in business, security, and infrastructure are also critically examined, thus offering a timely, scientifically grounded, but also professionally oriented snapshot of the current state of the field. The book gathers contributions presented at the 5th International Conference on Human Interaction and Emerging Technologies (IHIET 2021, August 27–29, 2021) and the 6th International Conference on Human Interaction and Emerging Technologies: Future Systems (IHIET-FS 2021, October 28–30, 2021), held virtually from France. It offers a timely survey and a practice-oriented reference guide to researchers and professionals dealing with design, systems engineering, and management of the next-generation technology and service systems.

Download or read book The Office Building of the Future written by Pickard Chilton and published by Images Publishing. This book was released on 2012 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the award-winning design for the Office Building of the Future; it integrates new thinking about the workplace, sustainability, and accommodates a limitless range of building types and scales.

Download or read book Office Planning and Design Desk Reference written by James E. Rappoport and published by John Wiley & Sons. This book was released on 1992-04-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of planning, designing and leasing new or retrofitted office space. While the bulk of the material was written for this book, selected chapters have appeared before in other Wiley titles and are now updated to reflect specialized aspects of the subject. Topics include determining a client organization's space and cost requirements, deciding on a suitable building and space, the nitty-gritty of design, retrofitting for office automation, selecting a designer, and signing a contract. It makes generous use of tables, charts, spreadsheets, checklists, and design workgrids. Features a special lease negotiation list for tenants.

Download or read book Securing Windows NT 2000 written by Michael A. Simonyi and published by CRC Press. This book was released on 2002-04-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business environment it is no longer safe to conduct any business on the Internet without first protecting it. Small, medium, and large corporations require a massive dose of security to protect themselves and their digital assets from unwanted intruders. A managerial guide and practical technical tutorial, Securing Windows NT/2000: From

Download or read book Save American Jobs written by abraham K Turkson and published by iUniverse. This book was released on 2005-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hope has always said to Americans tomorrow will be better than today. Always, until now. Because if you are a computer programmer, engineer, accountant, manager or a factory worker, you are filled with fear, instead of hope, for your job may disappear overnight. If you are a small sized entrepreneur, the big company you've serviced from the beginning of your existence may call in the middle of the night to inform you they will no longer buy from you; they are buying from overseas. And these are the stories unfolding in communities across America. Fear, not hope, is stalking many an American. The information superhighway that was supposed to have been the road to high-paying jobs for Americans has instead turned into one on which offshore outsourcing is killing many jobs. If it is allowed to continue, America's foundation built over many generations will be weakened. To save existing jobs in America and create new ones, Dr. Abraham Turkson has suggested new ideas to reduce costs to make businesses in America more competitive, provide private healthcare for all Americans, and stop oil imports. And none of the suggestions involves raising taxes. Hope must be reborn across America.

Download or read book City Making and Urban Governance in the Americas written by Clara Irazábal and published by Routledge. This book was released on 2017-03-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities in both North and South America are confronting tremendous challenges in urban growth and management as they enter the new century. Curitiba in Brazil and Portland in Oregon, US are cities that have achieved recognition for exemplary urban planning programmes over the past three decades. As such, they provide particularly useful illustrations of the intense development pressures that many urban areas currently face. This book explores the dynamics of their urban governance, arguing that, in general, there has been a unique synergy derived from the combination of visionary leadership, innovative urban plans and effective citizen involvement. The book argues that, while urban design and architecture are key to the success in making cities livable and in augmenting the global reputations, such sensitive, innovative urban planning and design projects first need to be governed effectively and grounded within the specifics of their local cultures and existing built environments.

Download or read book The Architectural Elevation of Technology written by Marques Vickers and published by Marquis Publishing. This book was released on 2016-03-16 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Architectural Elevation of Technology” is a photographic survey of 75 prominent Silicon Valley corporate headquarters buildings. The 134-page edition is photographed and authored by California artist Marques Vickers. The geographical territory included with the book is framed to the north by Redwood City and extended to the south until Cupertino. Corporate headquarters are included within the cities of Palo Alto, Santa Clara, Mountain View, Menlo Park, San Jose, Sunnyvale, Milpitas and Fremont. Notable structures include the Oracle, Samsung and the Apple 2 campus, currently under construction. Background is provided on each building’s history and when each present tenant began their occupancy. “The photo project’s motivation was based on my curiosity as to the public face of the information technology sector,” notes Vickers. “Did the more prominent companies mirror the aesthetic polish of their online renown and presence? Would their architecture reflect the affluence and prosperity many of these industry icons have come to represent?” “Silicon Valley technology parks, corporate campuses and headquarters appear indistinguishable from other more traditional office construction. Their appearance is generally consistent with contemporary design trends favoring reflective glass framed by steel and masonry.” Vickers observes in his accompanying commentary several distinctive traits regarding high-tech constructions. Among those include decentralized layouts, lack of streetfront parking and the significant shielding of inside views by landscaped trees and foliage. “The true innovation and resources appear to have been concentrated on interior space management schematics and novelty design.” Vickers adds, “The intention is purposeful. By creating a playful and aesthetic interior environment for employees, many are inclined and stimulated to spend significant additional hours on work-related projects in the facility. Social bondings are encouraged, creating a synergy of professional comradery. Working hours assimilate into lifestyle preferences.”