Download or read book Create Brand Attraction written by Michael Kotick and published by Archway Publishing. This book was released on 2017-05-15 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer

Download or read book The Law Of Brand Attraction written by Sammy Blindell and published by . This book was released on 2020-05-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Identity Branding Revisited written by I-B Publishing and published by Identity Branding Inc. This book was released on 2006 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New Rules of Attraction written by Arden Leigh and published by Sourcebooks, Inc.. This book was released on 2011-12-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET THE LOVE YOU WANT FROM THE GUY YOU WANT She walks into a room and heads turn. Conversations stop. Drinks spill. The man you've been trying to talk to all night suddenly excuses himself. You hope she'll break a stiletto. Don't hate her. Become her. What would you rather do-have a strategy to win the guy you want, or sit at the bar all night and wait for him to come to you? Arden Leigh schools women in the art of getting their desires, offering you effective tips for attracting him, mesmerizing him, and convincing him that what he really wants is you, including: Why being sexy shouldn't be your only weapon Why waiting for him to approach you is one of the worst things you can do Why you should always do more at the party than have fun How Facebook, Twitter, and texting can help you-or hurt you. The New Rules of Attraction gives you the tools to create lasting attraction with the kind of men you want in your life.

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Download or read book No B S Wealth Attraction In The New Economy written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2010-06-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever

Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Download or read book The Secret written by Rhonda Byrne and published by Simon and Schuster. This book was released on 2011-07-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Download or read book Jack Canfield s Key to Living the Law of Attraction written by Jack Canfield and published by Health Communications, Inc.. This book was released on 2007-12-03 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long before co-creating the bestselling Chicken Soup for the Soul series, Jack Canfield was already teaching the ancient principles of the Law of Attraction. Canfield has been consciously living in harmony with this universal law for more than thirty years, and his personal success is a testament to its power. Now, in Jack Canfield's Key to Living the Law of Attraction, he shares his knowledge and experience with you and offers you his proven tools and techniques for applying the Law of Attraction in your own life. This book is a simple 'how to' guide for using the Law of Attraction to create the life you desire. Within these pages, Canfield clearly explains not only what you need to know, but what you need to do in order to attract what you want in your life. Jack Canfield's Key to Living the Law of Attraction addresses the important issues of clarity, purpose, and action. This thought-provoking guide will take you step by step through the processes of defining your dreams, goals, and desires. Along the way, you will gain a greater understanding of yourself—a sense of who you really are and why you are here. Your journey begins right here, right now. You can change your life, increase your awareness, and empower yourself to create an amazing future—one that is filled with love, joy, and abundance. This book is your key.

Download or read book City Branding written by K. Dinnie and published by Springer. This book was released on 2010-12-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Download or read book Attractive Thinking written by Chris Radford and published by Practical Inspiration Publishing. This book was released on 2019-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget everything you’ve been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand strategy that’s focused on attracting new customers, not exploiting existing ones. In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years’ experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that. Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it. Attractive Thinking is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.

Download or read book Rules of Attraction written by Mark Deo and published by Morgan James Publishing. This book was released on 2009-06-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.

Download or read book Signs of Attraction written by Laura Brown and published by HarperCollins. This book was released on 2016-06-14 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Brown offers a powerful look into the world of hearing loss... a notable and groundbreaking debut by an author to watch. An empowering and satisfying romance.” -- Kirkus Reviews Do you know what hearing loss sounds like? I do. All my life I’ve tried to be like you. I’ve failed. So I keep it hidden. But on the day my world crashed down around me, Reed was there. He showed me just how loud and vibrant silence can be, even when I struggled to understand. He’s unlike anyone I’ve ever known. His soulful eyes and strong hands pulled me in before I knew what was happening. And as I saw those hands sign, felt them sparking on me, I knew: imperfect could be perfect. Reed makes me feel things I’ve never felt. It’s exciting . . . and terrifying. Because he sees me like no one else has, and I’m afraid of what he’ll find if he looks too closely. The only thing that scares me more than being with him? Letting him go. An Avon Romance

Download or read book Effective and attractive communication signals in social cultural and business contexts written by Oliver Niebuhr and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Attractive by Nature written by Ranjot Singh Chahal and published by Rana Books Uk . This book was released on 2023-06-03 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Attractive by Nature," author Ranjot Chahal presents a transformative guide to unlocking your natural allure and maximizing your attractiveness. Drawing upon the principles of grooming, style, and fitness, this book offers valuable insights and practical tips to help you enhance your inner and outer beauty. Ranjot Chahal, a renowned expert in personal development and image consulting, shares a holistic approach to attractiveness that goes beyond superficial beauty. With his expertise and deep understanding of human psychology, he guides you on a journey of self-discovery and self-improvement, empowering you to radiate confidence and magnetism effortlessly. Within the pages of this book, you'll explore the power of grooming techniques that enhance your physical appearance, discover the art of personal style that reflects your unique personality, and uncover the secrets of maintaining a healthy and fit lifestyle. Chahal's wisdom extends to nurturing inner qualities, such as self-confidence, positive mindset, and emotional intelligence, which play a pivotal role in attracting others. "Attractive by Nature" is not just a book about appearances; it's a comprehensive guide that equips you with effective communication skills, networking strategies, and relationship-building techniques. Chahal's practical advice on body language, charisma, and effective verbal communication empowers you to make a lasting impression and connect with others on a deeper level. Whether you're seeking to improve your professional success, enhance your personal relationships, or simply boost your overall confidence, "Attractive by Nature" offers invaluable guidance to help you become the best version of yourself. Join Ranjot Chahal on this transformative journey and unlock the secrets to embracing your innate attractiveness.