Download or read book Crayons to Consumerism The Role of Children in Purchasing written by Dr Sindura Bhargav and published by Blue Rose Publishers. This book was released on 2024-08-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.
Download or read book Consumer Behaviour towards Consumer Durable Goods written by Dr. N. Ratna Kishor and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Download or read book The Development of Children s Happiness and Success written by Maria Kalpidou and published by Taylor & Francis. This book was released on 2023-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging book is a comprehensive exploration of children's happiness and success covering a wide range of factors influencing positive functioning. It offers a holistic view of children’s well-being, identifying both threats and catalysts to happiness and success, as well as evidence-based strategies that promote optimal functioning. The first section of the book delves into the science of happiness, discussing the role of early social relationships, the importance of experiencing positive emotions and flow, spirituality, and physical health. The second section focuses on the science of success, exploring topics such as mindsets, self-control, and executive functions. Finally, the book explores individual and contextual factors explaining why character matters, the influence of media and technology, and the critical role of disadvantaged environments. Presenting happiness as an ongoing journey, intertwined with the pursuit and achievement of personal goals, the book concludes by proposing a new conceptual framework which identifies pivotal contributors to children's happiness and success such as relationships, self-regulation, and competence. Suited to upper-level undergraduate and graduate courses in child development, family studies, education, and positive psychology, this book is also an invaluable resource for caregivers, educators, and child practitioners. It is a must-read for anyone interested in cultivating a fulfilling, well-lived life for children and adolescents.
Download or read book Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Download or read book SDG12 Sustainable Consumption and Production written by Jennifer Moore Bernstein and published by Emerald Group Publishing. This book was released on 2021-11-08 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a wide-ranging and non-dogmatic view of SDG12, tackling various approaches as to how production and consumption can provide for human well-being while minimizing destructive effects on the biophysical environment.
Download or read book International Marketing written by Rajagopal and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv
Download or read book Designing the Creative Child written by Amy F. Ogata and published by U of Minnesota Press. This book was released on 2013-04-21 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: The postwar American stereotypes of suburban sameness, traditional gender roles, and educational conservatism have masked an alternate self-image tailor-made for the Cold War. The creative child, an idealized future citizen, was the darling of baby boom parents, psychologists, marketers, and designers who saw in the next generation promise that appeared to answer the most pressing worries of the age. Designing the Creative Child reveals how a postwar cult of childhood creativity developed and continues to this day. Exploring how the idea of children as imaginative and naturally creative was constructed, disseminated, and consumed in the United States after World War II, Amy F. Ogata argues that educational toys, playgrounds, small middle-class houses, new schools, and children’s museums were designed to cultivate imagination in a growing cohort of baby boom children. Enthusiasm for encouraging creativity in children countered Cold War fears of failing competitiveness and the postwar critique of social conformity, making creativity an emblem of national revitalization. Ogata describes how a historically rooted belief in children’s capacity for independent thinking was transformed from an elite concern of the interwar years to a fully consumable and aspirational ideal that persists today. From building blocks to Gumby, playhouses to Playskool trains, Creative Playthings to the Eames House of Cards, Crayola fingerpaint to children’s museums, material goods and spaces shaped a popular understanding of creativity, and Designing the Creative Child demonstrates how this notion has been woven into the fabric of American culture.
Download or read book Collecting in a Consumer Society written by Russell W. Belk and published by Routledge. This book was released on 2013-01-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. Rusell Belk considers how and why people collect, as individuals, corporations and museums, and the impact this collecting has on us and our culture. Collecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertizing, department stores, mass merchandizing, consumer desires, and how this relates to the activity of collecting. Collecting in a Consumer Society is the first book to focus on collecting as material consumption. This is a provocative and engaging book, essential reading for anyone involved with the process of collecting.
Download or read book Consumers Research Bulletin written by and published by . This book was released on 1939 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book The Children s Culture Reader written by Henry Jenkins and published by NYU Press. This book was released on 1998-10 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader on children's culture
Download or read book Why People Buy Things They Don t Need written by Pamela N. Danziger and published by Paramount Market Publishing. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit.
Download or read book Indiana Register written by and published by . This book was released on 2000 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Raising Your Kids Right written by Michelle Ann Abate and published by Rutgers University Press. This book was released on 2010 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michelle Ann Abate examines a variety of texts that offer information, ideology, and even instructions on how to raise kids right, not just figuratively, but politically. Highlighting the works of William Bennett, Lynne Cheney, Bill O'Reilly, and others, she brings together such diverse fields as cultural studies, literary criticism, political science, childhood studies, brand marketing, and the cult of celebrity. --from publisher description.
Download or read book Erasures and Eradications in Modern Viennese Art Architecture and Design written by Megan Brandow-Faller and published by Taylor & Francis. This book was released on 2022-09-23 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erasures and Eradications in Modern Viennese Art, Architecture and Design challenges the received narrative on the artists, exhibitions, and interpretations of Viennese Modernism. The book centers on three main erasures—the erasure of Jewish artists and critics; erasures relating to gender and sexual identification; and erasures of other marginalized figures and movements. Restoring missing elements to the story of the visual arts in early twentieth-century Vienna, authors investigate issues of gender, race, ethnic and sexual identity, and political affiliation. Both well-studied artists and organizations—such as the Secession and the Austrian Werkbund, and iconic figures such as Klimt and Hoffmann—are explored, as are lesser known figures and movements. The book’s thought-provoking chapters expand the chronological contours and canon of artists surrounding Viennese Modernism to offer original, nuanced, and rich readings of individual works, while offering a more diverse portrait of the period from 1890, through World War II and into the present. The book will be of interest to scholars working in art history, history, design history, architectural history, and European studies.
