Download or read book Crafting Luxury written by Mark Bloomfield and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of luxury has secured a place in contemporary western culture, and the term is now part of common parlance in both established and emerging economies. This book explores the many issues and debates surrounding the idea of luxury. 0This new research addresses contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by the marketers, and the impact this has on the consumer and their purchasing habits.0Crafting Luxury considers work within the field of luxury and luxury brands, encompassing established companies with a long heritage: from conglomerates and small independents to 'new' luxury and emerging models with innovative practices. It examines the industry structures with respect to production, as well as the hierarchies that exist, and the impact these have on both internal and external perceptions of luxury, from the makers to the sellers and consumers alike. Attention is also given to the working structures of the ateliers, production facilities, origin of materials, manufacture and the impact of technology on consumption, the retail environment and sales, all providing a true insider's view of this complex world.0The authors - a designer of product and jewellery, a brand strategist and a fashion designer, an architect, and a sociologist and specialist in business management - are practitioners and academics. Their approach to dissecting the complex world of luxury brings distinct viewpoints to the debate, offering different perspectives, thoughts and interpretations of luxury.
Download or read book Sustainable Luxury and Craftsmanship written by Miguel Ángel Gardetti and published by Springer Nature. This book was released on 2020-03-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.
Download or read book Crafting Luxury written by Mark Bloomfield and published by . This book was released on 2022-07-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the many issues and debates that surround the idea of luxury. The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider's view of this complex world.
Download or read book Sustainable Management of Luxury written by Miguel Angel Gardetti and published by Springer. This book was released on 2017-02-23 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: As this book is the first book worldwide in the "sustainable" management of luxury area, it highlights key aspects in the sustainable management of luxury based on presentations using different approaches, whether reflexive, empirical, hands-on or applied theory and cases.
Download or read book Sustainable Luxury written by Miguel Angel Gardetti and published by Springer. This book was released on 2018-06-16 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights ten cases of entrepreneurship that – in the context of circular economy – have redefined the paradigm of luxury and the notion of exclusivity that it requires. It shows how, by using technology and a new consumption model, the ten companies have created novel business models for luxury, and more intelligent forms of use better-suited to modern times.
Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Download or read book Sustainable Luxury and Jewelry written by Ivan Coste-Manière and published by Springer Nature. This book was released on 2021-07-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the current trends in luxury and jewelry and presents how to make these sustainable for a better future. In the age of sustainability, we increasingly see how designers and consumers begin to think beyond a product's look&feel and operation, and are especially concerned about what has happened during its manufacturing process and what will happen once its useful life comes to an end. Today, consumers value that every industrial product and process should be sustainable, beneficial for the people, the economy and the planet, and so is the case for jewelry.
Download or read book The Future of Luxury Customer Experience written by Gabriella Lojacono and published by Kogan Page Publishers. This book was released on 2024-08-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Ferrar, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.
Download or read book Crafting identities written by Jasmine Kilburn-Toppin and published by Manchester University Press. This book was released on 2021-12-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting identities explores artisanal identity and culture in early modern London. It demonstrates that the social, intellectual and political status of London’s crafts and craftsmen were embedded in particular material and spatial contexts. Through examination of a wide range of manuscript, visual and material culture sources, the book investigates for the first time how London’s artisans physically shaped the built environment of the city and how the experience of negotiating urban spaces impacted directly on their distinctive individual and collective identities. Applying an innovative and interdisciplinary methodology to the examination of artisanal cultures, the book engages with the fields of social and cultural history and the histories of art, design and architecture. It will appeal to scholars of early modern social, cultural and urban history, as well as those interested in design and architectural history.
Download or read book NeuroAI written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2024-09-04 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. The book explores key topics including: How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs How to create Fragrance, and Flavors using neuroAi How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands How to build scalable capability in neuroAi within the enterprise For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
Download or read book Couture Craft Gifts written by Hannah Read-Baldrey and published by David and Charles. This book was released on 2024-07-16 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your own luxury handmade gifts without the price tag with the queen of Couture Craft! In this inspirational yet practical craft book you will have access to a plethora of wonderful gifting and wrapping ideas that won't break the bank. With a luxury modern feel, and lots of insider stylist hints and tips, this book features darling projects that are simple to make and versatile enough for a range of occasions, from birthdays to weddings, anniversaries to Christmas. Created by British crafting expert Hannah Read-Baldrey, who knows a thing or two about gifting from running her business MakeBox & Co, this bible of making is a book you will treasure for a lifetime and refer to year after year for craft ideas. Hannah shares easy-to-make yet impressive ideas for timeless gifts that can be hand crafted, from luxury soy wax candle making to handmade paper flowers, personalised house portraits to a delicious bunch of roses cookies - all fun and creative projects that you will want to refer to time and time again. The book is broken down into easy-to-digest chapters, ranging from personalisation - to make your gifts truly unique; beautiful batches - for the prepared gift giver; handmade cards and wrapping; luxury gifts; and quick gifts - that only take around 15 minutes to create. Plus some fun etiquette features in between. So whether you want to spend lots of time on a gift or need to make one pronto Hannah has got you covered! With beautiful styled photography and tonnes of practical step-by-step advice, this book will give you everything you need to create beautiful handmade gifts that will be treasured by your loved ones for a lifetime.
Download or read book MotorBoating written by and published by . This book was released on 2003-10 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MotorBoating written by and published by . This book was released on 2002-11 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cat Lover s Craft Book written by Neko Shugei and published by Tuttle Publishing. This book was released on 2018-11-20 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Inner Crazy Craft Lady! Here a cat there a cat, everywhere a crafted cat! Cats to decorate your home, to wear, or to give to someone you love. The Cat Lover's Craft Book is dedicated to those who craft and those who are in love with all things cat-related! Whether you like to embroider, crochet, sew, knit or felt, there's a cat-tastic project inside this charming book you'll want to try your hand at, including: Turn your umbrella handle into a furry cat's tail Sew and embroider a personalized cat book cover Make a lovely hand embroidered brooch or earrings Make a cute cat door stop using a bottle and fabric Make cuddly cat pouches, purses and bags Knit, crochet or sew a charming cat-shaped pillow Sew a chic cat badge or button cover using cross-stitched fabric Sew an adorable cat doll and dress her up And so much more! Super simple, step-by-step instructions, diagrams, and templates make these adorable cat crafts accessible to knitting, felting and embroidery beginners. These purr-fect needlework crafts will delight cat lovers of all ages, and provide many hours of fun creating cute and kitschy cat-inspired items--the perfect handmade gifts with lots of purr-sonality.
Download or read book 10 000 years of luxury written by Olivier Gabet and published by Art Book Magazine Distribution. This book was released on 2019-10-30T00:00:00+01:00 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The exhibition "10,000 Years of Luxury" (Louvre Abu Dhabi, 30 October 2019–18 February 2020) explores the multifaceted nature of luxury from ancient times to the present day. Its catalogue allows the reader to explore luxury through fashion, jewellery, visual art, furniture and design with masterpieces from the collections of international institutions and brands. Highlights among the objects presentes include the oldest pearl in the world, the renowned Boscoreale Treasure – one of the largest collections of silverware preserved from Roman Antiquity – and dresses and jewellery from design houses such as Cartier, Maison Van Cleef & Arpels, CHANEL, Christian Dior, ELIE SAAB and Yves Saint Laurent.
Download or read book MotorBoating written by and published by . This book was released on 2003-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Elite Mobilities written by Thomas Birtchnell and published by Routledge. This book was released on 2013-08-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small in number but great in influence, mobile elites have shaped the contours of global capitalism. Today these elites continue to flourish globally but in a changing landscape. The current economic crisis—and rising concerns about the moral legitimacy of extreme wealth—coincides with stern warnings over the risks posed by climate change and the unsustainable use of resources. Often an out-of-bounds topic in critical social science, elites are thought of as too inaccessible a group to interview and too variable a minority to measure. This groundbreaking collection sets out to challenge this perception. Through the careful examination of the movements of the one per cent through the everyday spaces of the ninety-nine per cent, Elite Mobilities investigates the shared zones elites inhabit alongside the commons: the executive lounge in the airport, the penthouse in the hotel, or the gated community next to the slum. Bringing together the pioneer scholars in critical sociology today, this collection explores how social scientists can research, map, and ‘track’ the flows and residues of objects, wealth and power surrounding the hypermobile. Elite Mobilities sets a new benchmark in social science efforts to research the powerful and the privileged. It will appeal to students and scholars interested in mobilities, transport, tourism, social stratification, class, inequality, consumption, and global environmental change.
