Download or read book Business Heroes worldwide written by Tom Saeys and published by Axel Dielmann Verlag. This book was released on 2012-03-07 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: 20 consultants in the field of SMB from 17 countries tell about their carrier and their daily business - an entertaining book, rich with ideas and examples for the successful usage of "interculturality". And a striking description of todays IT-industry and the world of Small and Medium Size Businesses worldwide. How to place for instance a German product in the bilingual market of Canada, which is used to the American markets but "culturally European"? How to found a foreign company's dependence in Malaysia with its 9 mother tongues? How to enter the Eastern European market with a concept "made in Germany"? What to pay attention to, if international negotiations should be done in China? How to approach as a consultant in an Arabic kingdom accompanying the build-up of a huge modern University in the dessert? This book is about cleverly used human network, it is about way of living and working beyond the usual. It is consultants and business people from different cultures speaking about their careers and efforts - and they offer a fine reader with anecdots, a helpful guidebook to intercultural aspects of business - and non-business life. By the way this book surprises with some highlights. For instance SAP-Co-Founder Hans Schrader for the first time tells the story of internationalisation of SAP, and the CEO Toru Yamashita from NTT Data, Tokyo, big japanese IT-company, gives his vision of a global company, driven by interculturalism. Hans Königes, Chief Editor of the leading IT-magazine Computerwoche about the book: Consultants always have some nice story to tell, as they meet with divers people from around the world. Most interesting all this becomes - as this volume shows - if consultants and customers come from different cultures and countries. This means mentalities and cultures clash. Do we know each other in the global village? No, still we are surprised by the variety of ways of life, still we are astonished, still we find lots of things to learn.

Download or read book Craft Entrepreneurship written by Annette Naudin and published by Rowman & Littlefield. This book was released on 2020-12-10 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craft practice has experienced a sharp rise in popularity since the late 2000s, partly through the ‘aura of the analogue’ and the desire for authentic, handmade products in an increasingly fast paced, digitalised world (Luckman, 2015) but also because of digital platforms such as Etsy and social media enabling ‘anyone’ to become a craft entrepreneur. This book brings together historical, policy and individual narratives to inform a broad understanding of craft entrepreneurship. Drawing on case studies from around the world, Craft Entrepreneurship considers questions of identity, community, and the digital in craft entrepreneurship. In doing so, it finds craft activities to be positioned between or across the arts, heritage, notions of a bohemian lifestyle and the challenges of micro-entrepreneurship. By engaging with the contradictions and fragility of sustaining a craft practice, the chapters in this book contribute to different perspectives for entrepreneurship studies. The contributions to this volume illustrate the craft entrepreneurs’ identity, motivation and sense of creative purpose through their craft, as these collide with the tensions brought about through entrepreneurship.

Download or read book The Craft Business Handbook written by Alison McNicol and published by . This book was released on 2011-01-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wish you could turn your talent for making lovely things into cash? Bored of the 9 to 5 and dreaming of starting your own crafty business, but not sure where to start? Then this is the book for you ! The Craft Business Handbook has ALL the information you need to get started making money from your crafts - NOW ! From setting up as a proper business, producing and pricing your goods for maximum sales and profit, to the various options for selling online, at craft fairs, trade shows and getting your products into retailers, right through to gaining magazine coverage, promoting your business online and managing your business as it grows, this is THE essential guide for any would-be crafty entrepreneur! Whether you're just considering getting started with a crafty business idea, or already selling your wares and looking for ways to grow your business ( think sales reps, fulfillment houses and more!), this handy book - written by craft business expert Alison McNicol - shares tons of insider tips, practical information, and shows how you too can achieve Craft Business success! PLUS - some of the most successful crafty business people around share their stories - how they started and grew their successful craft businesses - prepare to be inspired with in-depth interviews from some of your favorite crafty entrepreneurs around! About The Author Alison McNicol is a serial crafty entrepreneur who has launched several successful craft businesses, selling her products in stores worldwide. She is also the author of several successful craft and craft business books, and founder of The Craft Business Community.com, an online community that provides resources and networking opportunities for crafty entrepreneurs from all over the world. Alison is also author of Craft Business Heroes: How We Did It ( 30 Creative Entrepreneurs Share the Secrets of Their Success)- a companion book to the Craft Business Handbook, featuring 30 more interviews from leading craft entrrepreneurs - Amy Butler, Amy Karol, Sublime Stitching's Jenny Hart, Subversive Cross Stitch founder Julie Jackson and tons more !

Download or read book Fad Free Strategy written by Daniel Deneffe and published by Routledge. This book was released on 2019-09-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one’s position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad Free Strategy will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today’s hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book’s core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School.

Download or read book Local Heroes in the Global Village written by David B. Audretsch and published by Springer Science & Business Media. This book was released on 2006-06-03 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and growth are central concerns of policy makers around the world. Local Heroes in the Global Village introduces public policies for the promotion of entrepreneurship on a comparative, primarily German-American level. The book contributes to the debate what role public policies play in stimulating national and regional economic growth. With a better understanding of the complexity and variety of existent entrepreneurship policies in the U.S. and Germany the reader of this volume will be able to formulate best practice, hands-on strategies which aim to promote nations as well as regions in an "entrepreneurial economy".

Download or read book The Ultimate Sales Funnel written by Dr Zam and published by Dr Zam's Academy and Business Heroes Infinity. This book was released on 2023-07-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into a world where every interaction is an opportunity for growth with "The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies." This extensive guide delves into the intricacies of crafting a sales funnel that not only captures attention but also converts prospects into loyal customers. Explore the psychological underpinnings of buyer behavior, learn to craft compelling content that resonates, and master the art of nurturing leads through each stage of the funnel. With a blend of data-driven insights, innovative techniques, and actionable steps, this book is an indispensable tool for anyone looking to elevate their sales strategy and drive meaningful business results. Get ready to transform your approach and watch your business thrive. The top 7 key takeaways from "The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies" are: 1. Understanding the sales funnel structure and its importance in guiding prospects from awareness to purchase. 2. Crafting compelling and targeted content to engage and move prospects through each stage of the funnel. 3. Implementing effective lead nurturing strategies to maintain interest and build trust with potential customers. 4. Leveraging data-driven decision-making to optimize funnel performance and increase conversion rates. 5. Mastering the art of conversion tactics to turn interested leads into paying customers. 6. Utilizing robust analytics to measure, analyze, and refine each element of the sales funnel for continuous improvement. 7. Implementing a DIY action plan, providing readers with the tools to design and execute their own successful sales funnel. "The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies" is a must-buy because: 1. Expert Insights: It distills complex sales funnel strategies into actionable insights, empowering you to transform prospects into loyal customers. 2. Data-Driven Approach: The book emphasizes the use of analytics and data to refine and optimize every stage of your sales process for maximum efficiency and results. 3. Practical Application: With real-life case studies and a DIY action plan, it offers a hands-on approach, allowing you to implement proven strategies directly into your business model. Testimonials from Readers: "A game-changer for small business owners. The strategies and insights in this book helped me understand my customers better and skyrocketed my sales." - Sarah L., Entrepreneur "Insightful and practical. This book provides a clear roadmap to not just attract leads but to convert them into loyal customers." - Michael T., Sales Manager "Absolutely essential! This book breaks down complex sales concepts into understandable and actionable steps. It's like having a mentor guide you through each stage of your sales funnel." - Emma P., Marketing Consultant "This book was a turning point for my business. The strategies are not just theories; they are practical, well-explained, and truly effective." - John D., Startup Founder

Download or read book Word Hero written by Jay Heinrichs and published by Crown. This book was released on 2011-10-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yes, it’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

Download or read book Strategy written by Harvard Business Review and published by Harvard Business Press. This book was released on 2005-06-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic execution drives business success. This book covers strategy from the ground up, explaining what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Download or read book Craft in America written by Jo Lauria and published by Potter Style. This book was released on 2007 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrated with 200 stunning photographs and encompassing objects from furniture and ceramics to jewelry and metal, this definitive work from Jo Lauria and Steve Fenton showcases some of the greatest pieces of American crafts of the last two centuries. Potter Craft

Download or read book Heroes to Remember written by Brandon R. Sanders and published by iUniverse. This book was released on 2000 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of men who faced incredible odds and defended our nation in the most horrible war the world has ever known. Interviews, diaries, first person accounts, and letters sent home to the front detail the heroism of those tragic days gone by.

Download or read book Profit Heroes written by Bob Rickert and published by Author House. This book was released on 2013-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit Heroes addresses a new "call to arms" that is transforming selling. To thrive in the future, salespeople must understand how customers are changing and what it will take to win. It is no longer about your company against mine, or your products and services against mine, or your know-how against mine. It is now all about profitability and the ability to identify it, quantify it, sell it and deliver it. To win you must be viewed by customers as more than "a vendor." You must now become "an earnings contributor". The book offers a unique inside and emotional view of two competing salespeople who faced off in the pursuit of a big opportunity. Both represent great companies. Both are highly talented and successful. One wins and one loses. Theirs is a classic competition you see every day in American business, and is what makes selling the most exciting profession in the world. The book unveils the strategies and approaches that the winner and all Profit Heroes use to achieve success. Endorsements "Profit Heroes uncovers the secret of selling true value. It is a transformation in selling concepts that drives measurable results." Kim Hartwell, Senior Vice President, Global Sales and Marketing, ADC Corporation "Bob's focus on 'profit' could not be more on-target. In a recent dialogue with industry CEO's, there was 'table-pounding' agreement that all employees including sales, marketing, finance, operations, HR and IT, must all know how they impact profit improvement". Dr. Douglas A. Fisher, Assistant Professor and Director - Center for Supply Chain Management, College of Business Administration, Marquette University Profit Heroes describes how sales losers can become sales winners, even in a rapidly changing business world. Geoffrey James, author of Business Without the Bullsh*t

Download or read book Small Business Sourcebook written by and published by . This book was released on 2005 with total page 2318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book New Seeds of Profit written by Mark S. Ferrara and published by Rowman & Littlefield. This book was released on 2019-04-19 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Captain Christopher Newport and his crew landed on the muddy banks of the James River in 1607, after four months at sea, they aimed to establish a new colony not for God, or the greater good of humanity—but for the sake of profit. The Pilgrims who settled in Cape Cod in 1620 as agents of Plymouth Company found evidence of divine election in the fortunes they accumulated from a lucrative system of town-founding in the New World. The innovative and often ruthless entrepreneurs who followed these colonists carved out the immense North American frontier wilderness from the Atlantic Ocean to the golden sands of the California coast, and they forged industrial and technological revolutions that shook the world. New Seeds of Profit examines the role of business leaders, from George Washington to Donald Trump, in shaping the United States into a business nation unlike any other in world history. By tracing the influence of industry and commerce on American society through portraits of successful entrepreneurs, this book sheds light on the esteemed place Americans reserve for their wealthiest business leaders—and it measures the true cost of that adulation by demonstrating how enterprise driven solely by the bottom line imperils people and the environment. In a story teeming with the heroes and villains of enterprise, New Seeds of Profit offers an innovative business model that provides meaningful work to employees and socially responsible returns to investors, while encouraging sustainable stewardship of the earth and advancing the common good.

Download or read book Companies on a Mission written by Michael V. Russo and published by Stanford University Press. This book was released on 2010-04-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.

Download or read book The Craft of Character written by Mark Boutros and published by Mark Boutros. This book was released on 2020-12-24 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The most complete and comprehensive guide to character I've ever read." Adam Croft Character is at the heart of every story. We love stories because we fall in love with characters, we want to see what happens to them and we want to see them experience hope and despair. International Emmy nominated writer, Mark Boutros, offers a guide to creating characters who are engaging, emotionally driven and memorable. With experience as a screenwriter, novelist, creative writing teacher and mentor, Mark shares a mixture of theory and creative writing exercises to get you thinking about the questions to have in your mind during character creation. A lot of stories are perfectly functional, hitting all the right beats, but often fall short due to a thin or obvious character. Problems people think are related to plot are often symptoms of a deeper issue with the characters. Mark highlights what is at the core of character, the importance of motivation, trauma, obstacles and how every little detail can enrich an experience for an audience and ultimately make people care. How do you get to know people? By asking questions and getting to know them so you move past the shallow. Do the same during character development and your story will be so much more engaging for it. Each chapter focuses on an aspect important to character development and ends with exercises so you can apply the concepts to your work and write better characters. The book includes: - Goals, desires, lessons - Stakes to your character’s goal - Character flaws - Developing your character’s voice and world view - Generating truthful obstacles - How to write anti-heroes and compelling villains - Character and personality traits - Common mistakes in character writing - Character research - A character questionnaire The majority of the ideas originate from the author’s screenwriting experience, but they apply to all forms of story, whether it be fiction writing or playwriting, because the focus is on what really makes a character stand out and memorable. The job of the writer is to deliver an emotional experience. Character is the heart of that. If you're looking for a book to help you to improve your screenplay writing, fiction writing, or play writing then this is for you. An invaluable tool for beginner and experienced writers. This is perfect for anyone interested in screenwriting books, fiction writing books, or character development books. Praise for The Craft of Character: “Would 100% recommend not only for beginners, but also for experienced writers looking to get to know their characters better. A bit like writer-character therapy.” reader review “Both the chapters and the exercises are easy to understand and get through. Mark Boutros clearly knows his stuff and seems happy to be able to help the reader, rather than becoming lecturing and elitist. The structure of the book also means that it is easy to dip back into, when you come across a specific problem, and as such it is a great little reference book, which any aspiring storyteller would benefit from.” reader review “Normally, I find myself arguing with the author of craft books, but here I would say 90% of what I read were things I either found helpful, or flat out agreed with whole heartedly and just needed a reminder on why these things are important. The exercises were a excellent touch, especially as someone who is teaching writing, it gave me ideas on what to do for my students.” reader review

Download or read book Company of Heroes written by Eric Poole and published by Bloomsbury Publishing. This book was released on 2015-03-20 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many broad studies of the Vietnam War, but this work offers an insight into the harrowing experiences of just a small number of men from a single unit, deep in the jungles of Vietnam and Cambodia. Its focus is the remarkable account of a Medal of Honor recipient Leslie Sabo Jr., whose brave actions were forgotten for over three decades. Sabo and other replacement soldiers in Bravo Company, 3rd Battalion, 506th Infantry (Currahees), 101st Airborne Division, were involved in intense, bloody engagements such as the battle for Hill 474 and the Mother's Day Ambush. Beginning with their deployment at the height of the blistering Tet Offensive, and using military records and interviews with surviving soldiers, Eric Poole recreates the terror of combat amidst the jungles and rice paddies of Vietnam. Company of Heroes, now published in paperback tells the remarkable story of how Sabo earned his medal, as Bravo Company forged bonds of brotherhood in their daily battle for survival.