Download or read book Beer School written by Steve Hindy and published by John Wiley & Sons. This book was released on 2011-01-31 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.
Download or read book Beer School written by Jonny Garrett and published by Mango Media Inc.. This book was released on 2016-11-22 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a craft beer journey—from the science and art of brewing to glassware, storing, and tasting—from the men behind The Craft Beer Channel. Beer has come a long way in the 6,000 years since the first taste. The legends of the craft beer industry have made sure everyone’s within reach of the perfect pint. But how do you get the right brew for you? And can you learn to make a beer that will add to the lager legacy? Welcome to Beer School, brought to you by the heroes of YouTube sensation The Craft Beer Channel, a guide to everything you need to know about the wide and wonderful beers of the world. In Beer School, Jonny and Brad explain the intricacies of the finest artisan craft brews including: ales, lagers, porters, stouts, IPSs, and bitters. The lads have the inside scoop on everything from hop varieties and barrel aging, to serving temperatures and glassware. Beer School helps you learn how to make beer and how to get the most out of every sip. You will learn about: grain, mash, water, hops, boil, yeast, fermentation, serving, storing, pouring, and tasting. “Brad and Jonny make understanding beer easy and nearly as fun as drinking it.” —James Watt, founder of BrewDog “It’s like sitting down with Jonny and Brad and having a few beers with them! Good fun, funny, interesting and you never quite know what’s coming next.” —Mark Dredge, author of The Beer Bucket List
Download or read book Economic Perspectives on Craft Beer written by Christian Garavaglia and published by Springer. This book was released on 2017-12-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Download or read book Asheville Beer written by Anne Fitten Glenn and published by Arcadia Publishing. This book was released on 2012-09-25 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asheville, North Carolina has a long history with beer, one that is still easily seen in this city today, from moonshine to craft beers and breweries. Drinking local harks back to the founding of Asheville in 1798. Whether it be moonshine or craft beer, the culture of local hooch is deeply ingrained in the mountain dwellers of Western North Carolina. Both residents and visitors alike enjoy Asheville's wealth of breweries, brewpubs, beer festivals and dedicated retailers. That enthusiasm earned the city the coveted Beer City, USA title year after year and prompted West Coast beer giants Sierra Nevada, New Belgium and Oskar Blues to establish production facilities here. Beer writer and educator Anne Fitten Glenn recounts this intoxicating history, from the suds-soaked saloons of "Hell's Half Acre" to the region's explosion into a beer Mecca.
Download or read book The London Craft Beer Guide written by Jonny Garrett and published by Random House. This book was released on 2018-02-01 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most brilliant guide to the best beer and pubs in London by connoisseurs Jonny and Brad. Trust me they know their stuff!'" – Jamie Oliver To beer or not to beer, that is the question. The London Craft Beer Guide features 40 of the best pubs, breweries and taprooms across the city. Organised around London boroughs from North to South, East to West, every corner is full of hidden gems to discover. Find new favourite brews with descriptions of the best to taste at each location, and pairings notes to enjoy alongside food. As well as the beer itself, this guide gives you unique insight into the people behind the casks, with exclusive interviews and photography that reveal the history and personality behind each sip. From mango-like IPAs to chocolaty stouts and crisp, puckering sour beers this is the ultimate guide for craft beer converts and those looking to find off-the-beaten-track tastes and flavours. Whether you’re a Londoner looking for your new local, or a visitor hoping to navigate the city’s best craft-brewing spots, The London Craft Beer Guide will provide plenty of inspiration.
Download or read book A Year in Beer written by Jonny Garrett and published by . This book was released on 2021-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Barrel Aged Stout and Selling Out written by Josh Noel and published by Chicago Review Press. This book was released on 2018-06-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?
Download or read book The Craft Beer Revolution written by Steve Hindy and published by St. Martin's Press. This book was released on 2014-04-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Download or read book Simple Homebrewing written by Denny Conn and published by Brewers Publications. This book was released on 2019-06-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever found yourself doing less and less homebrewing, or being too intimidated to take up the brewing to begin with? Let Drew Beechum and Denny Conn help you brew the best possible beer with less work and more fun! Simple Homebrewing simplifies the complicated steps for making beer and returns brewing to its fundamentals. Explore easy techniques for harnessing water, malted barley, hops, and yeast (along with a few odd co-stars) to create beer. Pick up tips and tricks for a range of brewing challenges like adjusting your brewing liquor, working with adjunct ingredients, controlling fermentation, and brewing wild beers. The authors guide you from extract brewing to all-grain batches and explain the simple philosophy of recipe design and small-batch brewing. Learn how to evaluate different types of malt and hops by tasting, crushing, and steeping them, and use this to build your flavor vocabulary. Denny and Drew also share ideas on how to make technology work for you by taking a look at brewing gadgets, from fancy fermentation jackets and expensive (but convenient) all-in-one “robot” brewing systems, to bucket heaters, swamp coolers and do-it-yourself PID controllers made from inexpensive and commonly available microprocessors. Drew and Denny's mantra is “Brew the best beer possible, with the least effort possible, while having the most fun possible.” Throughout, the focus is on helping you develop a simple, thoughtful process to make homebrewing more accessible and enjoyable. Wisdom is imparted in tones both reassuring and amusing, and the basics are broken down into easily remembered chunks. The authors also feature interviews with an eclectic group of brewers from the Americas, who add their own take on the brewing process and how they have made it work for them. Get a feel for recipe design by looking at a few handy templates for Pilsner, pale ale, IPA, double IPA, stout, tripel, and saison; or try your own bottom-up or top-down approach after reading Denny and Drew's advice. Along the way you will find over 40 recipes, ranging from the simplest of pale ales, American lagers, tried and tested altbier recipes, and delicious rye IPAs, to Old and New World barleywine, quick tripels, Scotch ale mashed overnight, king cake ale, purple corn beer, and Catherina sour. Marvel at how mushrooms can be used in beer and tremble at the thought of a bourbon barrel–aged barleywine made with ghost pepper. Even experienced homebrewers can learn from this dynamic duo, as Simple Homebrewing features expert advice for brewers of all levels.
Download or read book Draught Beer Quality Manual written by and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Draught Beer Quality Manual provides detailed information on draught line cleaning, system components and design, pressure and gas balance, proper pouring, and glassware sanitation. Covers both direct- and long-draw draught systems, important safety tips, and visual references. Written for draught system installers, beer wholesalers, retailers, and brewers"--
Download or read book The Audacity of Hops written by Tom Acitelli and published by . This book was released on 2013 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.
Download or read book The Brewers Association s Guide to Starting Your Own Brewery written by Dick Cantwell and published by Brewers Publications. This book was released on 2013-05-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery's obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.
Download or read book Craft Beer Country written by Kirk Richardson and published by Amplify. This book was released on 2018-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers microbreweries on the Pacific Coast, adjacent states, and Hawaii.
Download or read book Barley Hops written by Sylvia Kopp and published by Die Gestalten Verlag. This book was released on 2014-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: These beers represent a new authenticity and way of life.
Download or read book The Seven Moods of Craft Beer written by Adrian Tierney-Jones and published by Black Dog & Leventhal. This book was released on 2018-04-24 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: 350 international craft beers are divided into seven categories -- or moods -- for drinking, including social, adventurous, poetic, bucolic, imaginative, gastronomic, and contemplative -- ensuring the perfect beer for every occasion. The Seven Moods of Craft Beer brings together the best 350 beers from around the world and then divides them into specific moods meant as the perfect guide for what to drink, when. There are beers that are social, like Funky Buddha Hope Gun from Florida, which are to be sipped in the backyard to the hum of conversation and kids playing. There are beers that are imaginative, like the Broken Dream from the UK, meant for contemplative nights with old friends. And there are gastronomic beers, like Sovina which pairs perfectly with a carnitas taco. Each of the seven chapters offers profiles of approximately 50 beers that cover tasting notes, history and information on the brewery, and alcohol percentage. Sidebars throughout include histories of the world's best bars and information on styles of beer, brewers and breweries, and the world's most famous festivals.
Download or read book Extreme Brewing A Deluxe Edition with 14 New Homebrew Recipes written by Sam Calagione and published by Quarry Books. This book was released on 2012-06-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extreme Brewing is a must-have book for aspiring home brewers who are interested in making their own specialty beers at home. There is no in-depth science to absorb and all the recipes are easy to follow and malt-syrup based, with variations for partial-grain brewing. Extreme Brewing is rooted in the brewing tradition of Belgium with a unique emphasis on hybrid styles that incorporate fruit, vegetables, herbs and spices to create unique flavor combinations. Not only will you learn to make delicious beer, you will also receive guidance on presentation, including corking, bottle selection and labeling. You'll be taught the basics of brewing ingredients and processes—so you'll be equipped to start with the basic knowledge you'll need. There is an overview of the many general beer styles from ales to stouts and porters. This book contains tips on how to use all your senses to become a confident beer taster. Not only will you personally benefit from the brewing techniques presented, your friends will benefit from tasting your delicious homebrews. Detailed information on food pairings for beer and cheese and even chocolate and fun ideas for themed dinners will allow readers to share their creations with family and friends.
Download or read book The United States of Craft Beer Updated Edition written by Jess Lebow and published by Adams Media. This book was released on 2020-08-25 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the best craft beer breweries in America as you travel state by state with this fun and updated craft beer roadmap. From California to Maine, there are tons of great craft breweries to explore! In The United States of Craft Beer, beer expert and home-brewer Jess Lebow invites you along this state-by-state exploration of America’s greatest breweries. From Jack’s Abby Brewing in Massachusetts to Maui Brewing Company in Hawaii, this guide takes you to fifty of the best breweries in the country and samples more than fifty-handcrafted beers. Learn everything you want to know about the people who make the nation’s best-tasting beers and the innovative brewing methods that help create the perfect batch. Now you can experience the ultimate bar crawl, as you sample and savor every delicious sip the United States has to offer!
