Download or read book Cracking the Generics code written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
Download or read book Cracking the Code of Life written by Michael Mathiesen and published by Createspace Independent Publishing Platform. This book was released on 2016-02-12 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer code and human code found inside the DNA molecule that is the core of every cell in our bodies are practically identical in what they attempt to accomplish. The only difference between the two types of code is that human code also includes the instructions to replicate the individual while the computer code has no such instruction set yet. When they do, this will give rise to many of the Science Fiction scenarios where some form of Artificial Intelligence attempts to take over the world and eliminate all humans as inferior pests. In my previous book - one that should be read prior to this one - The Origin Of Creation, we prove that human code is special in other ways too. Human code can find its origins all the way back to The Big Bang- what I call 'The Big Birth' - because there was no real 'Bang' that made the universe, although there may have been a deep 'Cry'. The next thing that happens after the incredible explosion of The Big Birth is the creation of the Code of Life - only at this point in time, it's really the Super-Code, the code that will determine where everything will snap into place in our universe and that includes where our own individual life codes will come in to play. Cracking the code details how easy it is to learn enough about your code of life so that you can crack it and alter it to suit your real goals or purpose in life. When you realize how your own code is connected to everything else, how simple the basic construction is and how to find your algorithm, then the true focus, meaning and the music of your life can arise up out of nowhere and you will finally know the truth about nearly everything that was before - a mystery. in Genetics research we call this EpiGenetics where it has been known for years that changing one's attitudes about certain subjects can in turn change one's actual genetic code. People are able to cure diseases and accomplish the most miraculous things by merely thinking with such intensity and focus that their own code of life must be altered to take up the changes in personality. Simple techniques are taught in this book that make it possible for anyone to accomplish what only great saints and mystics have been able to accomplish before. Today, we have all the information we need to locate the genes that present us with nearly every event in our lives. The way to change our course through the heavens is simply to know the fabric of the heavens, then code one's pathway through it so that our survival is assured.
Download or read book Cracking The Java Interviews Java 8 3rd Edition written by Munish Chandel and published by Munish Chandel. This book was released on 2015-01-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: 240+ Real Java Interview Questions on Core Java, Threads and Concurrency, Algorithms, Data Structures, Design Patterns, Spring, Hibernate, Puzzles & Sample Interview Questions for Investment Banks, HealthCare IT, Startups, Product and Service based companies. This book is ideal if you are preparing for Java Job Interview in Indian Market.Topics Covered in eBook Core Java (Collections, Concurrency & multi-threading, Lambda, Stream & Generics) Hibernate & Spring Problems Object Oriented Design Problems. Data structure and Algorithm problems This book tries to fill in the knowledge gaps for Java developers appearing for interviews in investment banking domain (RBS, BlackRock, UBS, Morgan Stanley, CitiGroup, Credit Suisse, Barclays Capital, Goldman, J.P. Morgan, Bank of America & Nomura, HSBC), product company (Oracle, Adobe, Markit), or service sector companies (Wipro, Infosys, HCL, Sapient, TCS). This book contains collection of Java related questions which are considered important for the interview preparation. A fair try has been given to address the Question, otherwise references has been provided for in depth study.
Download or read book Cracking the Code written by Andre Camelli and published by . This book was released on 2017-08-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to quickly unlock the hidden power of healing, vitality, energy, mental clarity, and longevity with these simple principles.
Download or read book Cracking the Ad Code written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2009-04-09 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.
Download or read book Creative Chordal Harmony for Guitar written by Mick Goodrick and published by Berklee Press Publications. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jazz guitarist Goodrick teams with Miller to explain his system of Generic Modality Compression, a way of studying harmony which allows guitarists to discover fresh and unusual chord voicings. With an introduction and appendix.
Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Download or read book Federal Register written by and published by . This book was released on 1979-11 with total page 1780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Positioning in Pharma written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won. Contents: 1. Brand Positioning 2. Disease Branding 3. Drug Repositioning 4. Blue Ocean Strategy 5. Framing 6. Brand Positioning in the Digital Age
Download or read book Advances in Applied Mechanics written by Daniel S. Balint and published by Academic Press. This book was released on 2020-10-23 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Applied Mechanics, Volume 53 in this ongoing series, highlights new advances in the field, with this new volume presenting interesting chapters on Phase field modelling of fracture, Advanced geometry representations and tools for microstructural and multiscale modelling, The material point method: the past and the future, From Experimental Modeling of Shotcrete to Large Scale Numerical Simulations of Tunneling, and Material point method after 25 years: theory, implementation, applications. Provides the authority and expertise of leading contributors from an international board of authors Presents the latest release in the Advances in Applied Mechanics series
Download or read book Transactional to Transformational Marketing in Pharma written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Download or read book A to Z of Pharmaceutical Marketing Worlds Voulme 1 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
Download or read book Laughing Atoms Laughing Matter written by T. H. M. Gellar-Goad and published by University of Michigan Press. This book was released on 2020-02-14 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laughing Atoms, Laughing Matter: Lucretius' De Rerum Natura and Satire offers the first comprehensive examination of Roman epic poet Lucretius’ engagement with satire. Author T. H. M. Gellar-Goad argues that what has often been understood as an artfully persuasive exposition of Epicurean philosophy designed to convert the uninitiated is actually a mimesis of the narrator’s attempt to effect such a conversion on his internal narrative audience—a performance for the true audience of the poem, whose members take pleasure from uncovering the literary games and the intertextual engagement that the performance entails. Gellar-Goad aims to track De Rerum Natura along two paths of satire: first, the broad boulevard of satiric literature from the beginnings of Greek poetry to the plays, essays, and broadcast media of the modern world; and second, the narrower lane of Roman verse satire, satura, beginning with early authors Ennius and Lucilius and closing with Flavian poet Juvenal. Lucilius is revealed as a major, yet overlooked, influence on Lucretius. By examining how Lucretius’ poem employs the tools of satire, we gain a richer understanding of how it interacts with its purported philosophical program.
Download or read book NRC Program for the Resolution of Generic Issues Related to Nuclear Power Plants written by U.S. Nuclear Regulatory Commission. Office of Nuclear Reactor Regulation and published by . This book was released on 1978 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Life s Greatest Secret written by Matthew Cobb and published by Hachette UK. This book was released on 2015-07-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has heard of the story of DNA as the story of Watson and Crick and Rosalind Franklin, but knowing the structure of DNA was only a part of a greater struggle to understand life's secrets. Life's Greatest Secret is the story of the discovery and cracking of the genetic code, the thing that ultimately enables a spiraling molecule to give rise to the life that exists all around us. This great scientific breakthrough has had farreaching consequences for how we understand ourselves and our place in the natural world, and for how we might take control of our (and life's) future. Life's Greatest Secret mixes remarkable insights, theoretical dead-ends, and ingenious experiments with the swift pace of a thriller. From New York to Paris, Cambridge, Massachusetts, to Cambridge, England, and London to Moscow, the greatest discovery of twentieth-century biology was truly a global feat. Biologist and historian of science Matthew Cobb gives the full and rich account of the cooperation and competition between the eccentric characters -- mathematicians, physicists, information theorists, and biologists -- who contributed to this revolutionary new science. And, while every new discovery was a leap forward for science, Cobb shows how every new answer inevitably led to new questions that were at least as difficult to answer: just ask anyone who had hoped that the successful completion of the Human Genome Project was going to truly yield the book of life, or that a better understanding of epigenetics or "junk DNA" was going to be the final piece of the puzzle. But the setbacks and unexpected discoveries are what make the science exciting, and it is Matthew Cobb's telling that makes them worth reading. This is a riveting story of humans exploring what it is that makes us human and how the world works, and it is essential reading for anyone who'd like to explore those questions for themselves.
Download or read book Information written by Eric Hayot and published by Columbia University Press. This book was released on 2021-11-30 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, we have been told we live in the “information age”—a time when disruptive technological advancement has reshaped the categories and social uses of knowledge and when quantitative assessment is increasingly privileged. Such methodologies and concepts of information are usually considered the provenance of the natural and social sciences, which present them as politically and philosophically neutral. Yet the humanities should and do play an important role in interpreting and critiquing the historical, cultural, and conceptual nature of information. This book is one of two companion volumes that explore theories and histories of information from a humanistic perspective. They consider information as a long-standing feature of social, cultural, and conceptual management, a matter of social practice, and a fundamental challenge for the humanities today. Information: A Reader provides an introduction to the concept of information in historical, literary, and cultural studies. It features excerpts from more than forty texts by theorists and critics—including Walter Benjamin, Umberto Eco, Lisa Gitelman, Ian Hacking, N. Katherine Hayles, Friedrich Kittler, and Norbert Wiener—who have helped establish the notion of the “information age” or expand upon it. The reader establishes a canonical framework for thinking about information in humanistic terms. Together with Information: Keywords, it sets forth a major humanistic vision of the concept of information.
Download or read book Generic EIS for Nuclear Power Plant Operating Licenses Renewal written by and published by . This book was released on 1996 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
