Download or read book Consumption and Well Being in the Material World written by Miriam Tatzel and published by Springer Science & Business Media. This book was released on 2013-09-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses how we can find happiness and well-being in the material world. It builds on previous works that find that materialism is associated with lowered well-being (materialists are less happy) and that consumerism, in all its profusion, is harmful to environmental well-being. How can we use the money and possessions in our lives in the service of well-being? Apparently not by being materialistic. Can we benefit from the many wonders of the marketplace -- in technology, convenience and aesthetics -- without falling prey to the lures and dangers of excessive material preoccupation? Can we meet our material needs in ways that nourish growth and well-being? The authors of the chapters in this volume are on-going researchers into such questions. Herein you can learn about the hedonic benefits of thrift and of spending on experiences; how possessions can be beneficial; how different types of consumers spend money; cultural variations in conceptions of the "good life;" how we might reconcile environmental and consumer well-being; and how to measure the whole of human, economic, and environmental well-being. Taken all together, this collection finds grounds for compatibility between what's good for the consumer and what's good for the environment. This volume appeals to academics, professionals, students and others interested in materialism and consumer well-being.
Download or read book Cracked it written by Bernard Garrette and published by Springer. This book was released on 2018-06-08 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience. How can we do it better? In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions. Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.
Download or read book MASTERING DATA MINING THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT written by Michael J. A. Berry and published by . This book was released on 2008-09-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
Download or read book Marketing Communications written by Patrick De Pelsmacker and published by Pearson Higher Ed. This book was released on 2013-07-04 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications
Download or read book Pricing and Revenue Optimization written by Robert Phillips and published by Stanford University Press. This book was released on 2005-08-05 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].
Download or read book Discovering the Internet written by Gary B. Shelly and published by Cengage Learning. This book was released on 2012 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISCOVERING THE INTERNET: COMPLETE, 4E, International Edition provides a hands-on introduction to the latest Internet concepts and skills to help you become digitally literate computer users. Societal coverage makes this book unique, and with content on e-business, social media, and technologies of the Internet, you will receive both basic and technical coverage of Internet concepts and skills.
Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Download or read book Essentials of Contemporary Advertising written by William F. Arens and published by McGraw-Hill Higher Education. This book was released on 2009 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.
Download or read book How to Start a Vending Business written by Antoine Cameron and published by Createspace Independent Publishing Platform. This book was released on 2012-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information and advice about starting a bulk vending route, covering how to buy a route, how to run a route, candy choices, vending machine brands and related topics.
Download or read book Selling to the Affluent written by Thomas J. Stanley and published by McGraw Hill Professional. This book was released on 1997-08-22 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Stanley shows how to push the "hot buttons" of the people you've found to improve your closing percentage . . . . and income. This essential resource reveals the three most important things you can do to land affluent prospects.
Download or read book Highway Hypodermics Travel Nursing 2019 written by Kay Slane and published by . This book was released on 2018-08-24 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel nursing is a great way to make a living while traveling around the United States, but the path to mobile healthcare is cluttered with fear and apprehension. People are scared that they are not going to get that elusive first assignment. People don't understand bill rates, VMSs, MSPs, cancellations or contract negotiations. Then you have the tax laws which really send people into a tailspin. It is just not right that nurses have to go into the world of travel nursing with blinders.Kay started travel nursing 15 years ago when there was one book out and two forums, and three websites for information. Times have changed, and so has the information world. Today there is grundle of websites to help travelers out, but how do you know which ones will give you reliable and trustworthy information. Kay has spent the last ten years teaching recruiters what travelers want in a company and teaching travelers what they should expect while out on the road. She is a leader in this industry and a vital member of the travel nursing community.Whether you're an experienced or a newbie traveler, this is the most comprehensive book on travel healthcare. Epstein not only teaches on the basics of finding great assignments but goes further into explaining the travel company structure, the art of negotiating contracts, compact states, the Joint Commission, NATHO, BKAT testing and PBDS testing. This is the only book series that has full chapters on Allied Health and LPN/LVN travel along with traveling with pets, homeschooling, and traveling in an RV. Again this year we will have a chapter on working and volunteering in foreign countries by Aaron Highfill, and Joseph Smith brings you the most updated Travel Tax information. Since 2007 every edition of Highway Hypodermics (the book) has gone to #1 on Amazon, beating out other books published by such names as including Mosby, Lippincott, the American Heart Association, and Tabers. Don't find your self-spinning around confused. Get this book and find out how we provide the roadmap for today's traveling nurse. Take the fear out of trying to get your travel healthcare career on the road.
Download or read book I Will Survive written by Gloria Gaynor and published by Macmillan + ORM. This book was released on 2014-03-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.
Download or read book The Price of Stones written by Twesigye Jackson Kaguri and published by Center Point. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can one person really make a difference in the world? Growing up in Uganda, Kaguri overcame poverty to earn a degree from the national university and worked as a human rights advocate, eventually making his way to pursue studies at Columbia University. When he returned to his village with his American bride, they were overwhelmed by the plight of his village's many AIDS orphans and vowed to open the first tuition-free school for these children. Despite daunting obstacles - lack of funds, skepticism from almost everyone, a lack of supplies, and corrupt school inspectors - the couple doggedly built one classroom after another.
Download or read book Marketing Channels written by Bert Rosenbloom and published by . This book was released on 1983 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Coupon Queen written by Budget Queen and published by . This book was released on 2020-01-05 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handy journal is a convenient size, at 6x9 inches it's a great add-on to your coupon binder! There are 100 wide ruled pages for tracking your weekly couponing strategy. Write own your shopping list and which coupons and stackable discounts need to apply to each item. Staying organized is so important to avoid any problems at the register! Might as well show everyone that YOU are the QUEEN of Coupons!
Download or read book Supershop like the Coupon Queen written by Susan Samtur and published by Penguin. This book was released on 2010-09-07 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original "Coupon Queen" and New York Times bestselling author shares her unique Five-Step Supershopping System. Regardless of age, locality, and lifestyle, saving money is high on everyone's list today. In this long awaited follow-up to the bestselling Cashing In at the Checkout, Susan Samtur explains her Five-Step Supershopping System, a new technique that will show readers how they can save 50% or more every time they shop. Samtur's is the first system that converges new supermarket savings technologies- rewards programs, store cards, websites-with traditional proven techniques, like couponing and refunding.
Download or read book Extreme Couponing written by Joni Meyer-Crothers and published by Penguin. This book was released on 2013-03-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s economy, being money savvy is a necessity. For most American households cutting back on the things they love has become harder and harder to bear. But there are ways to get what you want at a fraction of the cost—if not free. With this book, extreme couponing expert Joni Meyer-Crothers explains precisely how she has managed to save thousands by clipping coupons, using them wisely and never paying full retail price for any product. She reveals what basic items you should never pay for (toothpaste, toothbrushes, razors, pasta, etc.), and teaches readers techniques to obtain coupons that do not cost a penny and turn them around to save big on groceries, cleaning items, hygienic supplies, and many other household products. Learn the basics of couponing, maximizing your savings, and thinking outside of the box when it comes to how you shop. With Extreme Couponing, there’s no reason to pay full price for the things you need in life.
