Download or read book Ice Cream Social written by Brad Edmondson and published by Berrett-Koehler Publishers. This book was released on 2014-01-06 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Ben & Jerry’s and its controversial acquisition by Unilever, based on interviews with insiders and “rich in details” (Kirkus Reviews). Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.

Download or read book Evaluate the social responsibility of Ben Jerry s in a global economy written by Sebastian Kress and published by GRIN Verlag. This book was released on 2011-12-05 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,8, Heriot-Watt University Edinburgh, language: English, abstract: The notion Corporate social responsibility (CSR) has provoked an extensive history of academic debate whether corporations have a social as well as financial responsibility to the community or not. The main conflict in this field has been associated with the evolution of the concept and the definition of CSR. Even though this concept has a long and varied history, which arose centuries ago, the formal writing on social responsibility, however, is mostly a product of the past 50 years. During that time, there have been many papers published by academics and business practitioners. Bowen (1953) marks the beginning of the modern period of literature and argued that centralised power of big corporations had influence on the lives of citizens, by company’s actions and decisions. Davis (1960) became famous because he emphasised the correlation between social responsibility and business power and justified socially responsible business decision in light of a good chance of bringing long-run prosperity to the corporation. In arguing against CSR, Milton Friedman (1970) seems to be widely accredited. In fact, he does not dispute the validity of CSR, but rather argues that when these activities are carried out for reasons of self-interest, then they are merely profit-maximization under the cloak of CSR. He set forth that the social responsibility of business is to increase their profits and its managers’ responsibility to act solely in the interest of its shareholders (maximising shareholders-value). This being said as a short introduction to the academic development of CSR, highlights that CSR is not at all common sense and therefore needs further theoretically examination. Besides these debates in the academic world, there has been also a development in practise. The business world offers numerous examples of companies not only focusing on short-term profit without considering social and environmental issues. There have been an increasing number of companies containing ethical and moral values in their corporate strategy and considering their society and environment as important factors towards a long-term success. Successful companies such as Body Shop, Stonyfield Farm or Ben & Jerry’s have been establishing strategies which main focus relies on Corporate Social Responsibility and appreciated CSR as a business driver. The aim of this paper is to critically evaluate social responsibility of business in a global economy.

Download or read book Corporate Social Responsibility Ben Jerry s written by James Carter and published by GRIN Verlag. This book was released on 2013-04-29 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry’s faces and critically evaluates the nature and degree of the company’s responsibilities in relation to each issue. Ben & Jerry’s response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry’s can overcome these issues.

Download or read book Ben Jerry s Double Dip written by Ben Cohen and published by Simon and Schuster. This book was released on 1998-05-13 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in paperback for the 20th anniversary of Ben & Jerry's Homemade, Inc.--the business philosophy of a company that has won the taste buds of America as well as earned the admiration of Wall Street.

Download or read book Corporate Social Responsibility Ben Jerry s written by James Carter and published by . This book was released on 2013 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry's faces and critically evaluates the nature and degree of the company's responsibilities in relation to each issue. Ben & Jerry's response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry's can overcome these issues.

Download or read book Ben Jerry s Homemade Ice Cream Dessert Book written by Ben Cohen and published by Workman Publishing Company. This book was released on 2012-02-01 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: With little skill, surprisingly few ingredients, and even the most unsophisticated of ice-cream makers, you can make the scrumptious ice creams that have made Ben & Jerry's an American legend. Ben & Jerry's Homemade Ice Cream & Dessert Book tells fans the story behind the company and the two men who built it-from their first meeting in 7th-grade gym class (they were already the two widest kids on the field) to their "graduation" from a $5.00 ice-cream-making correspondence course to their first ice-cream shop in a renovated gas station. But the best part comes next. Dastardly Mash, featuring nuts, raisins, and hunks of chocolate. The celebrated Heath Bar Crunch. New York Super Fudge Chunk. Oreo Mint. In addition to Ben & Jerry's 11 greatest hits, here are recipes for ice creams made with fresh fruit, with chocolate, with candies and cookies, and recipes for sorbets, sundaes, and baked goods.

Download or read book What Matters Most written by Jeffrey Hollender and published by Basic Books. This book was released on 2009-02-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender . . . has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth." -- Ben Cohen, Founder, Ben & Jerry's "What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue . . . Hollender is a voice of reason in today's important debate on corporate responsibility." -- Soundview Speed Reviews

Download or read book Better Business written by Christopher Marquis and published by Yale University Press. This book was released on 2020-09-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

Download or read book Ben Jerry s The Inside Scoop written by Fred Lager and published by Crown Currency. This book was released on 2011-02-02 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

Download or read book Strategic Corporate Social Responsibility written by Debbie Haski-Leventhal and published by SAGE. This book was released on 2021-10-13 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world. The book is split into three parts; the first part provides the theoretical background of CSR, the second part examines various CSR approaches and how they can be implemented, and the third part discusses measuring and communicating CSR. New this edition is also a chapter titled ‘The S in CSR: Social and Global Issues’. Each chapter contains questions for reflection & discussion, exercises, and case studies from globally recognised brands such as Ben & Jerry′s, Google, H&M, Johnson & Johnson, Nestlé, Patagonia, Puma, Unilever and Whole Foods. The book is complemented by chapter specific lecturer PowerPoint slides, a draft syllabus and an instructor′s manual. Suitable reading for students on Corporate Social Responsibility modules.

Download or read book Strategic Corporate Social Responsibility written by William B. Werther, Jr. and published by SAGE. This book was released on 2011 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.

Download or read book Ben Jerry s CEO Pay Cap and Corporate Social Responsibility written by Karen L. Pellegrin and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Cohen and Jerry Greenfield are well known both as the founders of the super-premium ice cream company with an array of tempting and humorously named flavors and as the founding fathers of "caring capitalism." This case analyzes the company Ben & Jerry's through the lens of the corporate social responsibility (CSR) movement. Specifically, this analysis focuses on the frequent tension between financial and social aims, the impact of marketing and CSR image, and evaluation of effectiveness in achieving CSR aims. This analysis concludes with a presentation of a strategic approach to CSR that eliminates the tension by viewing societies and businesses as interdependent and integrating social issues into business strategy in a way that produces benefits to both society and business.

Download or read book Ben Jerry s Struggles with Corporate Social Responsibility in an International Context written by J. Haskell Murray and published by . This book was released on 2015 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case study utilizes the story of Ben & Jerry's struggles with corporate social responsibility to assist students in applying legal and ethical concepts to practical business situations in an international context. Following an overview of Ben & Jerry's history, the case study is divided into three separate fact patterns, based on actual events involving corporate law and various international entities. The first fact pattern addresses issues arising from an international supply chain. The second fact pattern involves international environmental and political issues. The third and final fact pattern involves a potential international business transaction with a foreign acquirer. A series of questions follow each of the three fact patterns and can be used as take-home assignments or as an aid to in-class discussion.

Download or read book ERS Information written by and published by . This book was released on 2000 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Corporate Social Responsibility written by Debbie Haski-Leventhal and published by SAGE. This book was released on 2018-03-12 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

Download or read book Strategic Corporate Social Responsibility written by David Chandler and published by SAGE Publications. This book was released on 2016-05-26 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Social Responsibility: Sustainable Value Creation redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the ‘responsibility’ of a corporation is to create value, broadly defined. In this new Fourth Edition, author David Chandler explores why some firms are better at CSR and how other firms can improve their CSR efforts. Keep your course content up-to-date! Subscribe to David Chandler's 'CSR Newsletters' by e-mailing him at [email protected]. The newsletters are designed to be a dynamic complement to the text that can be used for in-class discussion and debate. Past newsletters are archived as a freely-available resource for instructors and students at: http://strategiccsr-sage.blogspot.com/

Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.