Download or read book Corporate Blogging in India written by Rajeev Karwal and published by SCB Distributors. This book was released on 2015-05-22 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
Download or read book Challenges in Re inventing the Business Process written by Dr. Mu. Subrahmanian, Dr. S. Meenakumari, R. Vasudevan and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Corporate Blog as an Emerging Genre of Computer mediated Communication written by Cornelius Puschmann and published by Universitätsverlag Göttingen. This book was released on 2010 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
Download or read book Business India written by and published by . This book was released on 2010 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Computing Communication and Control written by Srija Unnikrishnan and published by Springer. This book was released on 2013-01-11 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Third International Conference on Advances in Computing, Communication and Control, ICAC3 2013, held in Mumbai, India, in January 2013. The 69 papers presented in this volume were carefully reviewed and selected for inclusion in the book. They deal with topics such as image processing, artificial intelligence, robotics, wireless communications; data warehousing and mining, and are organized in topical sections named: computing; communication; control; and others.
Download or read book Corporate Communication written by Jaishri Jethwaney and published by Taylor & Francis. This book was released on 2024-02-13 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.
Download or read book Maximizing Commerce and Marketing Strategies through Micro Blogging written by Burkhalter, Janée N. and published by IGI Global. This book was released on 2015-05-31 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Download or read book Gender Citizenship and Identity in the Indian Blogosphere written by Sumana Kasturi and published by Taylor & Francis. This book was released on 2019-08-28 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the role of women bloggers in the Indian Blogosphere. It explores how women use new media technologies to create online spaces that share knowledge, raise awareness, and build communities. A unique work at the intersection of digital culture, feminist theory, and diaspora/transnationalism studies, this book brings to light layered and complex issues such as identity, gender performativity, presentation of self, migration, and citizenship. This volume will be useful for scholars and researchers of cultural studies, political studies, gender studies, women’s studies, sociology, diaspora studies, feminist theory, media and communication studies.
Download or read book HUDCO Exam PDF eBook Trainee Officer Corporate Communication Exam Public Relations Subject Practice Sets eBook written by Chandresh Agrawal and published by Chandresh Agrawal. This book was released on 2024-08-02 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: SGN. The HUDCO Exam PDF eBook-Trainee Officer (Corporate Communication) Exam-Public Relations Subject Practice Sets eBook Covers Objective Questions Based On Various Similar Exams With Answers.
Download or read book Blog Inc written by Joy Deangdeelert Cho and published by Chronicle Books. This book was released on 2012-09-19 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world. Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!
Download or read book New Age Marketing written by Upinder Dhar and published by Excel Books India. This book was released on 2008 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics
Download or read book SALES MANAGEMENT Key to Effective Sales written by Pundrik Mishra and published by Global India Publications. This book was released on 2009-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales is the most important part in a company's growth and managing the sales is also an uphill task. This book focuses on some of the important aspects of sales management. After the introductory chapter on sales management, this book further traces important topics like importance of sales promotion, global dimension of sales promotion, key promotional concepts, managing sales, current trends in sales, management of direct selling and marketing, personal selling, etc. Proper examples have been given where necessary which will help readers in understandingthe topics. Simple language throughout the book will also help students in understanding the subject easily.
Download or read book The Corporate Blogging Book written by Debbie Weil and published by . This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.
Download or read book Social Media written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2018-08-02 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the latest innovations, this third edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Download or read book The Secret Power of Blogging written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the website owner. In a recent study by the Pew Internet; American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Download or read book Principles and Practices of Management and Business Communication written by Anupam Karmakar and published by Pearson Education India. This book was released on with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Information Technology Class 9 written by Shashank Johri and published by Green Bird Publication. This book was released on with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology for Class 9 is not just another book on IT. It is a whole new beginning to the future where the child can learn without having an actual book. Green Bird Publications is now focused on weightless education where not only the content of the book will be up to date and creatively written for maximizing engagements using engaging activities, the book will be there on your phone synced with Google account and you will be able to learn anywhere you go and anytime you want. Get the book to get into the magical world of Information Technology.
