Download or read book America s Corporate Art written by Jerome Christensen and published by Stanford University Press. This book was released on 2012-01-11 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.
Download or read book Becoming a Corporate Art Consultant written by Barbara Markoff and published by . This book was released on 2009 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Corporate Art Index written by Viviane Mörmann and published by Transcript Publishing. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on extensive research, Viviane Mörmann presents twenty-one promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them.
Download or read book Corporate Art Consulting written by Susan Abbott and published by . This book was released on 1994 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Art Collections written by Mr James Salzmann and published by Ashgate Publishing, Ltd.. This book was released on 2012-11-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume in the series of Handbooks in International Art Business published in association with Sotheby's Institute of Art offers a timely guide to the history, nature and importance of corporate collecting and the different reasons for starting and maintaining corporate collections, including investment, cultural cachet, and asset diversification. Based on interviews with the curators, consultants and investors who run such collections, and more extended case studies of important collections, the book concludes with an examination of when corporate collecting becomes a liability and the market-impact of deaccessioning, looking ahead to the future of corporate collecting.
Download or read book The Corporate Art Index written by Viviane Mörmann and published by transcript Verlag. This book was released on 2020-12-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Download or read book Art and Business written by Marjory Jacobson and published by . This book was released on 1993 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the uncertain economic climate of the 1990s, why should corporations turn their workplaces into centres of cultural excellence? How do the arts fit into their plans? How can creativity and business interact fruitfully for both parties?
Download or read book Art for Work written by Marjory Jacobson and published by Harvard Business Review Press. This book was released on 1993 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Forms of Persuasion written by Alex J. Taylor and published by Univ of California Press. This book was released on 2022-03-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--
Download or read book Sponsorship written by Ryan McGinness and published by . This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is a Collection of Essays and Interviews with Various Artists, Curators, and Writers Originally Published in 2003 on the Topic of Corporate Sponsorship and Fine Art. The Book Looks at How Corporate Over-sponsorship and Pseudo-Patronage of the Arts Have Achieved Inappropriate Levels in Which Companies that Want to Appear to be Down with a Certain Demographic Have Attempted to CO-OPT an Honest, Organic, and Real Culture with a Commercial One. In These Essays and Interviews, McGinness and His Peers Examine What it Means to Produce Limited-Edition Products Such As T-Shirts, Books, Skateboards, Prints, Figurines, Etc. As Well As What it Means for Artists to Work With Corporations. Book jacket.
Download or read book Corporate Mentality written by Aleksandra Mir and published by Sternberg Press. This book was released on 2003 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiré du site Internet de l'auteur: "Corporate Mentality documents the emergence of recent practices within a cultural sphere occupied by both business and art. Based on an archive (1995-2001) maintained by Aleksandra Mir, it presents a diverse spectrum of artists who take on business as site, as material, and as subject of their work. Calling for a reassessment of the function of art in late-capitalist society, Corporate Mentality focuses on the complex and ambiguous ways artistic production inhabits corporate processes, abandoning the autonomy of the artwork, in order to elaborate resistant approaches to a world increasingly determined by commercial strategies and market concerns."
Download or read book The Art of Corporate Success written by Ken Auletta and published by Open Road Media. This book was released on 2015-09-29 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing portrait of one of the world’s finest, yet most opaque, companies—and the quiet genius who made it thrive Ken Auletta set out to locate one of the world’s most prosperous businesses and explain its formula for success. He searched for an enterprise with a vivid chief executive and found that company in Schlumberger Limited, a multinational oilfield services firm with skyrocketing profits and a reputation as one of the best-managed global corporations. Auletta also found his fascinating CEO in Jean Riboud, a man who had eluded media attention even though he had guided Schlumberger for 2 decades. In this compelling portrait, Auletta brings the notoriously low-profile executive to life, detailing his unique style of management and the unusual corporate culture he nurtured. A self-proclaimed socialist from France, Riboud fought in the resistance during World War II, was captured by the Nazis, and was held prisoner at the Buchenwald concentration camp. He joined Schlumberger as an assistant and quickly rose through the company’s ranks. Although he was admired for his fierce drive for perfection and eye for long-term planning and expansion, Riboud distanced himself from his corporate cohorts and instead socialized with a diverse group of artists, writers, and politicians. Brilliant and paradoxical, Riboud makes for a fascinating subject in Auletta’s comprehensive and illuminating book.
Download or read book Virtual Teamwork written by Robert Ubell and published by John Wiley & Sons. This book was released on 2010-11-09 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book, by Robert Ubell and his excellent team of collaborators, adds an important dimension to effective teaching and learning in online environments. It addresses how interaction and collaboration online can be effectively harnessed in virtual teams. It is an important contribution to the larger field of Internet-based education." —Frank Mayadas, Alfred P. Sloan Foundation How to create and manage highly successful teams online With the advent of the global economy and high-speed Internet, online collaboration is fast becoming the norm in education and industry. This book takes online collaboration to the next level, showing how you can bolster online learning and business performance with the innovative use of virtual teams. Written by a team of experts headed by online learning pioneer Robert Ubell, Virtual Teamwork covers best practices for online instruction and team learning, reveals proven techniques for managing enterprise and global virtual teams, and helps you choose the best communication tools for the job. Educators, project managers, and anyone involved in teaching online courses or creating online programs will find a wealth of tips and techniques for building and managing successful virtual teams, including guidance for: Integrating team instruction in the virtual classroom Using best techniques for team interaction across borders and time zones Structuring cost-effective, competitive projects that work Leveraging leadership, mentoring, and conflict management in virtual teams Conducting testing, grading, and peer- and self-assessment online Managing corporate, global, and engineering virtual teams Choosing the right technologies for effective collaboration
Download or read book Corporate Sustainability Management written by Mark W. McElroy and published by Routledge. This book was released on 2012-05-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses around the world are increasingly turning to an exciting new branch of management known as corporate sustainability management (CSM) to help them better understand and manage their non-financial performance. Indeed, what we are witnessing is nothing less than the birth of a new management function. The main pillar of CSM is the Triple Bottom Line (TBL), which has been successful as an organizing principle but a disappointment in practice. This is largely due to the absence of 'sustainability context' in related measurement, management and reporting efforts, when for example the monitoring of a company's use of freshwater resources fails to take into account the size of related supplies. This book is the first to introduce a systematic means of including context in sustainability management and doing effective CSM. After making the case for why context matters, the book explains how to do context-based CSM by providing a stepwise, cyclical blueprint for how to practice it in any organization. This includes a template for context-based metrics compatible with the Global Reporting Initiative (GRI), as well as specific examples of metrics for each of the triple bottom lines. Practical examples of best practices are presented throughout, while simultaneously addressing key issues, such as how organizations can measure performance against context-based standards when consensus for such standards does not yet exist. Appendices include tools for developing and applying context-based metrics, as well as case studies taken from the practice of context-based CSM at two companies in the United States. This guide is the essential tool for business and organizational leaders in all sectors committed to improving their sustainability performance, with a particular emphasis on measurement, management and reporting.
Download or read book Corporate Wrongdoing and the Art of the Accusation written by Robert R. Faulkner and published by Anthem Press. This book was released on 2011 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses an old and basic question: what is the moral order of the market? 'Corporate Wrongdoing and the Art of the Accusation' is an exploration of accusations of wrongdoing, and the revelations these accusations expose about the dark side of capitalism and modern corporations, and their relationships with suppliers, buyers, peers, investment banks and state regulators. The study explores data gathered from the past twenty years, including over a thousand accusations of economic wrongdoing in corporate America. The research traces exchange paths or structural routes; cultural recipes or ideas about wrongdoing; and interactions between the culture and structure of transgression in economic in markets. Repertoires of accusation, and the three-way associations between accused, accuser and accusation, reveal the moral order of the market. The tools provided in this data collection and analysis provide a template for the study of the three-way relationship between the following: cultural items or types (i.e., accusation types), structural locations or paths (i.e., market interfaces) and time (i.e., temporal locations of types and paths, or recipes and routes). Repertoires unlock the moral order of the modern market and other institutions (family, politics, education, religion, science) as revealed in accusations of transgression.
Download or read book Corporate Patronage of Art and Architecture in the United States Late 19th Century to the Present written by Monica E. Jovanovich and published by Bloomsbury Publishing USA. This book was released on 2019-04-18 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States. The case studies herein go beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this volume looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries.
Download or read book Privatising Culture written by Chin-tao Wu and published by Verso Books. This book was released on 2020-05-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. From Absolut Vodka's sponsorship of art shows to ABN-AMRO Bank's branding of Van Gogh's self-portrait to advertise its credit cards, we have borne witness to a new sort of patronage, in which the marriage of individual talent with multinational marketing is beginning to blur the comfortable old distinctions between public and private. Chin-tao Wu's book is the first concerted attempt to detail the various ways in which business values and the free-market ethos have come to permeate the sphere of the visual arts since the 1980s. Charting the various shifts in public policy which first facilitated the entry of major corporations into the cultural sphere, it analyses the roles of governments in injecting the principles of the free market into public arts agencies-in particular the Arts Council in Great Britain and the National Endowment for the Arts in the USA. It goes on to study the corporate take-over of art museums, highlighting the ways in which 'cultural capital' can be garnered by various social and business 'elites' through commercial involvement in the arts, and shows how corporations have succeeded in integrating themselves into the infrastructure of the art world itself by showcasing contemporary art in their own corporate premises. Mapping for the first time the increasingly hegemonic position that corporations and corporate elites have come to occupy in the cultural arena, this is a provocative contribution to the debate on public culture in Britain and America.
