Download or read book Corporate Advertising written by Thomas F. Garbett and published by McGraw-Hill Companies. This book was released on 1981 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Administrative Practice and Procedure and published by . This book was released on 1978 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by and published by . This book was released on 1978 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating Corporate Reputations Identity Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Download or read book Contemporary Perspectives on Corporate Marketing written by John M.T. Balmer and published by Routledge. This book was released on 2013-07-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.
Download or read book Corporate Policies and Procedures on Advertising Promotion written by United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion and published by . This book was released on 1972 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating the Corporate Soul written by Roland Marchand and published by . This book was released on 1998 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roland Marchand's illustrated book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.
Download or read book Contemplating Corporate Marketing Identity and Communication written by Klement Podnar and published by Routledge. This book was released on 2013-12-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Download or read book 100 New Greatest Corporate Ads written by Fred C. Poppe and published by . This book was released on 1993-04-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the prestigious G. D. Crain Award, elected to the Advertising Hall of Fame, Fred Poppe presents a stimulating collection of top corporate ads chosen for their pulling power, sales, readership, attitudinal change and praise. Each ad is accompanied by an industry insider's analysis of why it worked. Also contains a complete introduction to corporate advertising including a history of the field plus tips for creating outstanding ads.
Download or read book Marketing Corporate Image written by James R. Gregory and published by McGraw Hill Professional. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'
Download or read book Corporate Policies and Procedures on Advertising Promotion written by United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and published by . This book was released on 1972 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book National Journal written by and published by . This book was released on 2006-07 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Your Call Is Very Important to Us written by Richard Hardack and published by Rowman & Littlefield. This book was released on 2023-05-15 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a unique exploration of how corporations appropriate the rights and identities of people, Richard Hardack unearths the unexpected consequences of corporate America’s quest to dominate every aspect of our culture. Not only do corporations govern our economy, but corporate personas define our identities and shape our relationships with people and the world around us. In a timely and wide-ranging study, Hardack recontextualizes the inordinate influence of corporations and corporate advertising as a legal, political, psychological, and sociological phenomenon. He connects a surprising array of topics, including advertising, pop culture, representations of nature, science fiction, legal history, the history of colonization and slavery, and the longing to transcend individuality, to show how the principles of corporate personhood—the idea that corporation are people—allow corporations to impersonate and displace actual people. Throughout, Hardack also provides a novel reassessment of the pernicious role and effect of advertising in our daily lives. The book makes accessible a complex topic and integrates many pressing issues in the U.S., including the privatization of the public sphere; the escalating polarization of wealth and rights; unchecked corporate power, influence and monopoly; and the descent of political debate and policy into the language of advertising, branding, and entertainment. Hardack treats the assumptions that foster corporate personhood as both cause and effect, driver and symptom, of a series of transformations in U.S. society. Awakened to this foundational way corporations infiltrate most human activities and interactions, readers can better understand and safeguard themselves against systemic changes to the American economy, culture, and politics.
Download or read book Managing Corporate Brands written by Marcos Ormeno and published by Springer Science & Business Media. This book was released on 2007-12-03 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Creative Company written by Andy Law and published by Wiley-Interscience. This book was released on 1999-07-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back - a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry.
Download or read book Advertising and Branding Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
