Download or read book Copywriter s Crib Sheet 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow written by Ben Settle and published by Createspace Independent Publishing Platform. This book was released on 2016-01-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to double... even triple... your sales from ads and sales letters, then this new book by Top direct response copywriter, Ben Settle, shows you exactly how. The answer is: "The Copywriter's Crib Sheet" And this tome contains more than 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them. Here are some of the secrets you'll find inside: * How To Eliminate Anxiety And Procrastination When Writing Your Ads * How To Squeeze More Money From Your Ads... Without Changing One Word Of Your Copy * The Secret Of Turning Angry Customers Into Happy Buyers * The #1 Mistake Copywriters Make That's Guaranteed To Make You Look Like Either A Liar Or A Flake * How To Use Negativity To Multiply Your Sales * How To "Outfox" Your Competition * How To "Read" Your Customers' Minds * How To Make Your Ads Easy For Your Readers To Chew, Swallow And Digest * How To Make "Dry As Dust" Case Studies 100% Fascinating And Interesting * How To Make The Newspaper Your Unofficial "Sales Assistant" * How To Dramatically Increase The Perceived Value Of Your Premiums And Free Bonuses * 100-Year-Old Copywriting Secret Makes All The Claims In Your Marketing Ten Times More Believable * Why "Can't Refuse Offers" Hurt Response * Another Copywriting "Rule" Bites The Dust * How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing Piece * Why Sampling Is A Waste Of Time... And The Simple Thing To Do Instead * How To Breathe New Life Into Dying Sales Letters * How To Make More Money... By Hiding Your Ads * How To Instantly Gain The Trust Of All Your Customers * How To Create Money-Making Headlines "On The Fly" * How A Simple Little "Tweak" To Your Copy Can Dramatically Jack Up Your Ad Response * A Simple Copywriting Tip That Makes Marketing Problems Instantly Evaporate * How To Use Your Stereo To Ratchet Up The Response Of Your Advertising * How To Be "Number One" In Your Market... Without Having The Best Product Or Service * How To Make Price Irrelevant * Incredible Copywriting Secret Used By Cults And Marketing Gurus Creates Life-Time Customers Who Happily Pay You Money For Years In The Future * How To Make "Crazy" Promises And Claims Totally Believable * How To Make Your Marketing Promotions Irresistible To Read * How To "Spice Up" Make Dull Guarantees * How To Instantly Remove Any And All Hesitation About Buying From You * How To Mentally And Emotionally Glue People To Your Ads * How To Make Complex Products & Services Seem "Monkey-Simple" To Use * Why You Shouldn't Always Use Testimonials In Your Ads * The Incredible Copywriting Secret Of My Left-Wing Grandmother * Rare Copywriting Secret (Used Only A Few Times In History) Leaves Your Competition Riding Your Coattails * How To Get People To Look For Reasons To Buy From You * Why Writing Ads In Your Doctor's Office Can Give You An Incredible Edge Over Your Competition * The "Long Copy Versus Short Copy" Mystery Finally Solved * A Truly Dorky Ad Written By A Certified Marketing Moron * Why So Many Hot, Sexy Women End Up With Idiotic, Abusive Dorks * And Much, Much More... Bottom line? This book is pure MEAT. There is no fluff. No long hours of reading or study. Just dozens of simple, easy-to-implement copywriting secrets you can implement in your ads today and see results in your bank account by tomorrow...!
Download or read book Copywriter s Crib Sheet written by Settle Ben and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Copywriting written by Next Money Publishing and published by . This book was released on 2019-11-04 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★★ Buy the Paperback version of this book and get the Kindle eBook version included for FREE ★★★ The importance of having the ability to craft compelling copy CANNOT be understated. Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells. In this third book in the Copywriting Secrets series, you will discover all the remaining important details you must consider to create effective copy that converts prospects into buying customers. We will go over how to properly use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy vertically depending on the platform you are advertising on. By the end of this book, you will be well versed in all the psychological principles that will empower you to craft the most effective copy possible for your product or service! Don't spend another minute losing money and customers because you don't understand audience research and copywriting, or waste time scouring the web and testing different strategies. The best and most proven methods are right here in this book! This book is highly actionable, with step by step instructions and plenty of examples to help you master these essential business skills as fast as possible. Here's just a tiny fraction of all you will learn in this book: ✔ How to use the power of storytelling to captivate your audience and effectively sell your product or service ✔ The four reasons why you lose sales - and exactly how to overcome these obstacles ✔ The 5-step storytelling framework that works every time ✔ Exactly how to use the Problem, Agitate, Solution formula for massive results ✔ Exactly how and when to use the Desire/Hook, Solution formula ✔ How to capture your audience's attention with curiosity hooks ✔ How to apply the copywriting formulas to your emails, Facebook ads, sales funnels and more ✔ The best way to write webinar registration pages and landing pages ✔ The Rule of 100 and other ninja copywriting hacks that you can use to skyrocket conversions ✔ And much, much more! So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!
Download or read book Million Dollar Copywriting Secrets written by Noah Daniels and published by BookRix. This book was released on 2014-07-28 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet copy is still king. There is just no way around it, if you want to build traffic, improve your search engine rankings and increase your sales you need great sales copy. Unfortunately, with Internet copywriters you usually get what you pay for ... which means most marketers face a difficult decision. - You can pay a fortune for great copywriting that produces results, a.k.a. profits ... unfortunately most of those profits will have to be given back to pay the copywriter. - Or you can use inexpensive copywriters who simply lack the skills to generate the profits you need to truly succeed online and begin to live the wealthy lifestyle you’ve always dreamed about living. It’s your basic no-win situation ... and it alone has crushed the dreams of many, many hard-working Internet marketers. What if I told you that there was a way for you to write the great copy you so desperately need ... yourself? That’s right, even if you flunked high school English class ... even if you currently have trouble stringing together two coherent sentences ... you can learn to write great sales copy! All you have to do is learn what the pros do and copy it ... all you have to do is learn a few simple secrets that the pros use to turn average copy into sales-generating super copy. In the “Million Dollar Copywriting Secrets” you’ll learn: - How to craft killer sales copy that will have your prospects lining up and begging you to sell them your product or service! - How to write attention-grabbing headlines that’ll suck readers into your copy like a 10-ton magnet attracts paperclips! - Magic words you can use in headlines to send reader curiosity soaring through the roof – use these words and prospects will have no choice, they will have to read your letter! - The four principle elements of a successful headline and how to ensure yours has all four! - How to write copy that grabs your readers’ attention and doesn’t let go until they have ordered! - A powerful persuasion technique you can use to dramatically increase the effectiveness of your copy! - The proper way to use testimonials to strengthen your copy – you may be very surprised by what you learn here as well as by how many marketers are currently doing this all wrong! - How to make an offer your readers can’t refuse! - How create a sense of urgency that’ll have your prospects pulling out there credit cards and ordering before they even realize what’s going on! - The one thing you should never, ever do in sales copy – do this and you are doomed to fail, I repeat, doomed to fail! - What element all Internet sales letters must have to be successful – you’d be amazed at how many marketers and even professional copywriters leave this out ... put it in your letter and watch your profits skyrocket! - The nine basics of all great sales letters – just follow these simple steps to create your own sales-generating letters ... you are sure to be amazed at how easy it is to do! ... and much more!
Download or read book Copywriting written by Next Money Publishing and published by . This book was released on 2019-12-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of having the ability to craft compelling copy CANNOT be understated. Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells. In this book, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. Don't spend another minute losing money and customers because you don't understand copywriting. Stop wasting time scouring the web and testing different strategies. The best and most proven methods are right here in this book! This book is highly actionable, with step by step instructions and plenty of examples to get you learning these skills as fast as possible. Here's just a tiny fraction of all you will learn in this book: ✔ The only two reasons why people buy ✔ The 11 Psychological Triggers that cause people to make purchases, and how you can leverage them to generate sales ✔ The 8 hard-wired human desires that you NEED to understand if you want to write compelling copy ✔ Bonus marketing Power Words list to supercharge your writing easily ✔ Understanding the sales psychology of crafting phrases that will get customers to take action ✔ How to be more persuasive than you ever thought possible, even if you are an absolute beginner, or think your writing sucks ✔ Why conducting audience research can 10x your advertising results ✔ How to create authority, urgency and exclusivity around your product to get people to buy ✔How to get customers to know, like and trust your brand online ✔ How to use Pattern Interrupts to make your product or service to stick in the customer's mind by breaking expectations ✔ Everything you need to know about cold email marketing - from exactly what to say in the first email, to why you need to follow up 6-10 times to maximize results ✔ 7 types of irresistible, PROVEN email headline formulas you can customize to your product or service ✔ Cold email templates that get massive response ✔ How to use the power of storytelling to captivate your audience and effectively sell your product or service ✔ The four reasons why you lose sales - and exactly how to overcome these obstacles ✔ The 5-step storytelling framework that works every time ✔ Exactly how to use the Problem, Agitate, Solution formula for massive results ✔ Exactly how and when to use the Desire/Hook, Solution formula ✔ And much, much more! So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!
Download or read book The AXIOMS of Copywriting written by Robert W. Bly and published by Kallisti Publishing. This book was released on 2021-12-21 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The AXIOMS of Copywriting are – Offer > Brand Long Copy Works More Research = Better Copy More Experiences = Better Copy Effectiveness = 1/# People Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time. More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles? Many copywriters don’t understand the fundamentals of sales writing. Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated. Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof. What you’ll learn in this book How to generate 1 OX more sales for your ad dollars. Page 3. The 6 characteristics of winning offers. Page 4. Using offers that support the brand. Page 6. 10 questions to ask before testing your offer. Page 11. Gevalia Coffee’s amazing offer. Page 13. What should your ad sell-the product or the offer?Page 19. 79 tested offers. Page 20. What works best-long copy or short copy? Page 28. How research can help you write kick-butt copy. Page 37. 7 ways to prove claims in your copy. Page 46. The 4-step discovery process for copywriting. Page 50. 11 ways to use life experience to make your copy stronger. Page 67. The best process for copy reviews. Page 71. The 25-50-25 rule for making edits. Page 77.
Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Download or read book How to Write Copy That Sells written by Vladimir Malyuga and published by Independently Published. This book was released on 2019-02-06 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention of Businessmen, Entrepreneurs, and Copywriters! As Easily and it is Simple to Write Text That Sells Without Necessity to Apply in Advertising Agencies These Are Techniques Written and Tested by Me and Examples for Creating Selling Texts ●Stop sweating for weeks on texts that don't sell ●Stop wasting money on ads that don't grab the attention of your targeted audience My experience and practice since 2010 in creating sales texts guarantee customers complete satisfaction in increasing sales of goods and services Take All Methodologies and Examples in My Book "How to Write Copy That Sells" The Guide to Copywriting Secrets for Businessmen, Entrepreneurs and Copywriters Table of contents Part 1. How to create a resume copywriter Part 2. How to write the text "About the Company" Part 3. Accepting Copywriting "Problem + Desired Solution" Part 4. 18 Ways to kill advertising text Part 5. 99 Marketing ideas for copywriting Part 6. Commercial suggestion Part 6.1. The formula for writing the heading Part 6.2. Offer Part 6.3. Deadline Part 6.4. Call to action Part 7. Conclusion ● Do you want to learn how to write texts that sell? ● Do you want to increase the sales of goods and services? ● Take all the techniques and examples in my book "How to Write Copy That Sells" Applying my methodologies and examples your sales will grow on 200%-300% Imagine the envious glances and shouts of your competitors! Discover the Secrets of Writing a Marketing Text for Yourself! Click the "ORDER" button at the Top of this Page ! Get Your Book Right Now Avail My by Methodologies and Examples and Already in a Week will Get Explosion of Sales! *** Buy the Paperback version of this book, and Kindle eBook version for FREE ***
Download or read book Brilliant Copywriting written by Roger Horberry and published by Pearson UK. This book was released on 2010-04-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
Download or read book Timeless Copywriting Secrets written by Fraser Druet and published by Fraser Druet. This book was released on 2019-01-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of writing ads that don't convert? Are you looking for a way to write more profitably than anyone you could hire? Do you want the timeless selling ideas copywriters have used over the years to generate countless billions of dollars? In Timeless Copywriting Secrets, Fraser Druet presents timeless and proven secrets for writing copy that converts better online and offline. In Timeless Copywriting Secrets, you will find: - The core most powerful and most converting copywriting methods to leverage - The importance of picking the most profitable market - How "the arithmetic" is as important as the words you write - Why research is the most valuable part of copywriting - Ways to become a master headline writer - How extensive lists of bullets can help justify higher prices - How long your copy should be to maximize your response - How to master copywriting online where there are size and character limits - The difference between good and bad advertising - How sales experience can make you a better copywriter And much, much more - all told with brutal honesty and lavish generosity. Timeless Copywriting Secrets guides readers through proven strategies which have been used to craft persuasive & profitable ads for over 100 years, and will continue to work for the next 100 years and beyond. Timeless Copywriting Secrets helps prime your advertising campaigns for success before you write a single word of copy. Read this book today and get people to eagerly read their way down your greased sales slide until they have no choice but to buy. To get started, scroll up to the top of this page and click BUY NOW!
Download or read book Effective Copywriting Strategy For Money and Sales written by David Marcel and published by . This book was released on 2019-03-14 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to learn how to write words, that make people buy stuff, then this book is for you. Have you tried to sell something online (or in print), but struggled to get sales? Do you have trouble finding the right words--to convince people to buy your products? Do you own a website or email list, and wish your readers were more receptive to your pitch? The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy. The solution is to apply the formula that professional copywriters use--to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks, if you worked in an advertising agency, or spent long hours--testing various marketing ploys. Fortunately, we've scaled this process down into just one book. THIS BOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH. You will learn: A complete introduction to copywriting--featuring all the foundational principles that contemporary copywriters use--to persuade the masses. The easy way to get your writing work Done. Done. Done. (Even if you hate writing.) How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox! The clever Copywriting Shortcut developed by the famous Internet Marketer Frank Kern, that makes writing effective copy easy. The ten best headlines that practically guarantee a sale. How to compose your email, so that you can avoid the Junk Mail folder. A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors. A chapter on User Interface Design--where we teach you why the arrangement of buttons and links on a webpage, might be more important than the words themselves. How to write PPC (Pay-Per-Click) ads for Google AdWords or Bing Ads. And, we'll learn about the secrets tools that copywriters forged many years ago--via their experience in traditional media, like: print advertising, direct mail, and even press releases. When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and fun! Even if you've never published a single word before, you can still be a great copywriter. Because great copywriting is not about art or poetry. It's about "speaking the customer's language" and knowing which words to use, and which triggers make him want to buy. Maybe you're a blogger or web-designer. Maybe you do email marketing or social media (like Facebook, Instagram, & LinkedIn). Perhaps you write for magazines or traditional print media. Whatever medium you choose, this book will work for you--because the rules of copywriting are timeless. If you've ever signed up to a website, downloaded an eBook, or bought a gadget online, then you've been subject to the enchantment of a copywriter. In fact, the skillset is in more in-demand now, than ever before! Because, in this information age, everybody is a writer! (Of one form or another...) So, you might as well learn to be a good one. One that knows how to write words that sell! Ready to learn more? If you want to know how to write persuasive words that sell, then click the buy button now!
Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Download or read book The Copywriter s Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Download or read book Kickass Copywriting in 10 Easy Steps written by Susan M. Gunelius and published by Entrepreneur Press. This book was released on 2012-03-29 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!" —Dean Reick, direct marketing copywriter, DirectCreative.com " ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf." —Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.” —George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl
Download or read book Copywriting written by Next Money Publishing and published by . This book was released on 2019-10-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★★ Buy the Paperback version of this book and get the Kindle eBook version included for FREE ★★★ The importance of having the ability to craft compelling copy CANNOT be understated. Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells. In this book, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This book is highly actionable, with step by step instructions and plenty of examples to get you learning these skills as fast as possible. Here's just a tiny fraction of all you will learn in this book: ✔ The only two reasons why people buy ✔ The 11 Psychological Triggers that cause people to make purchases, and how you can leverage them to generate sales ✔ The 8 hard-wired human desires that you NEED to understand if you want to write compelling copy ✔ Bonus marketing Power Words list to supercharge your writing easily ✔ Understanding the sales psychology of crafting phrases that will get customers to take action ✔ How to be more persuasive than you ever thought possible, even if you are an absolute beginner, or think your writing sucks ✔ And much, much more! So what are you waiting for? Pick up a copy of Copywriting Secrets today and learn the secrets of crafting copy that SELLS! Click the BUY NOW button at the top of this page!
Download or read book Writing Copy For Dummies written by Jonathan Kranz and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
Download or read book Breakthrough Copywriter A Field Guide to Eugene M Schwartz Advertising Genius written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2017-06-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.
