Download or read book Copywriter s Crib Sheet written by Settle Ben and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Copywriter s Crib Sheet 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow written by Ben Settle and published by Createspace Independent Publishing Platform. This book was released on 2016-01-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to double... even triple... your sales from ads and sales letters, then this new book by Top direct response copywriter, Ben Settle, shows you exactly how. The answer is: "The Copywriter's Crib Sheet" And this tome contains more than 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them. Here are some of the secrets you'll find inside: * How To Eliminate Anxiety And Procrastination When Writing Your Ads * How To Squeeze More Money From Your Ads... Without Changing One Word Of Your Copy * The Secret Of Turning Angry Customers Into Happy Buyers * The #1 Mistake Copywriters Make That's Guaranteed To Make You Look Like Either A Liar Or A Flake * How To Use Negativity To Multiply Your Sales * How To "Outfox" Your Competition * How To "Read" Your Customers' Minds * How To Make Your Ads Easy For Your Readers To Chew, Swallow And Digest * How To Make "Dry As Dust" Case Studies 100% Fascinating And Interesting * How To Make The Newspaper Your Unofficial "Sales Assistant" * How To Dramatically Increase The Perceived Value Of Your Premiums And Free Bonuses * 100-Year-Old Copywriting Secret Makes All The Claims In Your Marketing Ten Times More Believable * Why "Can't Refuse Offers" Hurt Response * Another Copywriting "Rule" Bites The Dust * How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing Piece * Why Sampling Is A Waste Of Time... And The Simple Thing To Do Instead * How To Breathe New Life Into Dying Sales Letters * How To Make More Money... By Hiding Your Ads * How To Instantly Gain The Trust Of All Your Customers * How To Create Money-Making Headlines "On The Fly" * How A Simple Little "Tweak" To Your Copy Can Dramatically Jack Up Your Ad Response * A Simple Copywriting Tip That Makes Marketing Problems Instantly Evaporate * How To Use Your Stereo To Ratchet Up The Response Of Your Advertising * How To Be "Number One" In Your Market... Without Having The Best Product Or Service * How To Make Price Irrelevant * Incredible Copywriting Secret Used By Cults And Marketing Gurus Creates Life-Time Customers Who Happily Pay You Money For Years In The Future * How To Make "Crazy" Promises And Claims Totally Believable * How To Make Your Marketing Promotions Irresistible To Read * How To "Spice Up" Make Dull Guarantees * How To Instantly Remove Any And All Hesitation About Buying From You * How To Mentally And Emotionally Glue People To Your Ads * How To Make Complex Products & Services Seem "Monkey-Simple" To Use * Why You Shouldn't Always Use Testimonials In Your Ads * The Incredible Copywriting Secret Of My Left-Wing Grandmother * Rare Copywriting Secret (Used Only A Few Times In History) Leaves Your Competition Riding Your Coattails * How To Get People To Look For Reasons To Buy From You * Why Writing Ads In Your Doctor's Office Can Give You An Incredible Edge Over Your Competition * The "Long Copy Versus Short Copy" Mystery Finally Solved * A Truly Dorky Ad Written By A Certified Marketing Moron * Why So Many Hot, Sexy Women End Up With Idiotic, Abusive Dorks * And Much, Much More... Bottom line? This book is pure MEAT. There is no fluff. No long hours of reading or study. Just dozens of simple, easy-to-implement copywriting secrets you can implement in your ads today and see results in your bank account by tomorrow...!
Download or read book Copywriting Is written by Andrew Boulton and published by Gasp Books. This book was released on 2021-03-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Download or read book Copyediting and Proofreading For Dummies written by Suzanne Gilad and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your knack for language into a lucrative career Must-know techniques and resources for maximizing your accuracy and speed Interested in becoming a copyeditor or proofreader? Want to know more about what each job entails? This friendly guide helps you position yourself for success. Polish your skills, build a winning résumé and land the job you've always wanted. Books, magazines, Web sites, corporate documents - find out how to improve any type of publication and make yourself indispensable to writers, editors, and your boss. Balance between style and rules Master the art of the query Use proofreader symbols Edit and proof electronic documents Build a solid freelancing career
Download or read book Advertising Copywriting written by Philip Ward Burton and published by John Wiley & Sons. This book was released on 1983 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots, this premier resource presents the basics of writing for every advertising medium. Packed with unique tips, Advertising Copywriting: -- Explains how to create headlines that sell-- Provides advertising production information-- Introduces the research methods used to evaluate copy-- Summarizes the advertising laws that affect the copywriter
Download or read book Ben Settle s Big Book of Business written by Ben Settle and published by Createspace Independent Publishing Platform. This book was released on 2017-02-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 600 Printed Pages of Greatness for the First Time ever in print! All of Ben Settle's business books on Amazon (published as of January, 2017) in one giant tome! Inside you get: - Blue Chip Email Secrets - How to Make Money "at Will" Almost Every Time You Send an Email to Your List - Selling from the Trenches - Newbie-Proof Traffic Secrets! - 9 Easy Ways to Drive All the Traffic You Can Eat to Your Websites - Negotiation Secrets of the World's Most Persuasive Men and Women - 12 "Mish-Mash" Joint Venture Secrets You Can Profit from in as Little as 60 Minutes or Less - How to Write, Produce, and Profit from Print Newsletters - How to Quickly Get More Business by Being a Local Celebrity - How to Get Clients in a Bad Economy - Secret Ways to Attract an Endless Flow of New Clients and Customers in 21 Days or Less... Even when the Economy Tanks - Crypto Copywriting Secrets - How to Create Profitable Sales Letters Fast Even if You Can't Write Your Own Way out of a Paper Bag Now! - Crackerjack Positioning - How to Control the Way People Think about You in the Marketplace - Christian Business Secrets - How to Use Ancient Biblical Laws to Build a Thriving, Godly Business in Today's Cut-Throat Marketplace - The Affiliate Trump Card - 10 "Street-Smart" Secrets of an Email Marketing Strategist Who Lives and Dies by His Results - Persuasion Secrets of the World's Most Charismatic & Influential Villains - How to Build an "Instant" Million-Dollar Swipe File! - Copywriter's Crib Sheet Ben's thrown everything but the kitchen sink into this book! (And the poor sink's beginning to look worried...)
Download or read book The Chicago Manual of Style written by University of Chicago. Press and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Searchable electronic version of print product with fully hyperlinked cross-references.
Download or read book Newbie Friendly List Building Secrets written by Ben Settle and published by . This book was released on 2017-08-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are new to Internet marketing and want a huge list of people eager to buy your products almost every time you send them an email, then this new eBook shows you how. It's called: "Newbie Friendly List Building Secrets" But, a word of warning before buying it: There is nothing mind-bogglingly new, revolutionary, or sexy about the information inside (it's based on raw fundamentals of list building)... it's a compiled book of transcribed interviews (in case you have any "hang ups" about that)... and, as the title suggests, it is intended for newbies. (Seasoned marketers might learn a new trick or two, but it's not intended for them). To help you decide if you want it, here are the chapters: * Chapter 1: How the "most connected" man on the Internet builds his lists with email, YouTube, and the gift of gab * Chapter 2: Neuroscience geek reveals how to build a big, responsive list of leads who already want to buy what you're selling * Chapter 3: How to "barter" your way to a big, thriving list of email subscribers * Chapter 4: How even raw newbies can quickly build a list of subscribers who are serious, qualified, and eager to buy * Chapter 5: How to generate all the traffic & leads your greedy little heart desires using solo ads * Chapter 6: How to get the news media to do all the "heavy lifting" of building your email list for you * Chapter 7: Simple list building secrets of a "fringe" traffic scientist Google loooooves giving oodles of traffic to * Chapter 8: How to build an audience of hot, eager-to-buy customers from scratch without spending any money * Chapter 9: "Dirt Cheap" ways to use your local post office to pack your email list with the best customers you can possibly find * Chapter 10: How to use contests to quickly add thousands of new subscribers onto your email list * Chapter 11: How to make Facebook your list building bitch * Chapter 12: How to soak your business in new leads, prospects, and sales using cheap, simple-to-write pay-per-view ads Grab your copy today, and be building a solid email list of qualified, eager-to-buy leads as early as tonight...
Download or read book The SPEED of Trust written by Stephen R. Covey and published by Simon and Schuster. This book was released on 2008-02-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how trust is a key catalyst for personal and organizational success in the twenty-first century, in a guide for businesspeople that demonstrates how to inspire trust while overcoming bureaucratic obstacles.
Download or read book My Fat Dad written by Dawn Lerman and published by Penguin. This book was released on 2015-09-29 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the New York Times Well Blog series, My Fat Dad Every story and every memory from my childhood is attached to food… Dawn Lerman spent her childhood constantly hungry. She craved good food as her father, 450 pounds at his heaviest, pursued endless fad diets, from Atkins to Pritikin to all sorts of freeze-dried, saccharin-laced concoctions, and insisted the family do the same—even though no one else was overweight. Dawn’s mother, on the other hand, could barely be bothered to eat a can of tuna over the sink. She was too busy ferrying her other daughter to acting auditions and scolding Dawn for cleaning the house (“Whom are you trying to impress?”). It was chaotic and lonely, but Dawn had someone she could turn to: her grandmother Beauty. Those days spent with Beauty, learning to cook, breathing in the scents of fresh dill or sharing the comfort of a warm pot of chicken soup, made it all bearable. Even after Dawn’s father took a prestigious ad job in New York City and moved the family away, Beauty would send a card from Chicago every week—with a recipe, a shopping list, and a twenty-dollar bill. She continued to cultivate Dawn’s love of wholesome food, and ultimately taught her how to make her own way in the world—one recipe at a time. In My Fat Dad, Dawn reflects on her colorful family and culinary-centric upbringing, and how food shaped her connection to her family, her Jewish heritage, and herself. Humorous and compassionate, this memoir is an ode to the incomparable satisfaction that comes with feeding the ones you love.
Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Download or read book Journey written by DK and published by Penguin. This book was released on 2022-05-27 with total page 1525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow the voyages of the Vikings, pursue plundering pirates, trace the Hippie Trail, or set off on a flight to the Moon. A thrilling expedition awaits you on every page. Journeys have arisen from all manner of impulse, from migration and the search for food to pilgrimages, trade, scientific curiosity, or simply the quest for adventure. Includes stories of human movement and endeavor, Journey lets you experience the excitement and romance of travel, covering everything from quests across the Silk Road and the adventures of Marco Polo to explorations in space and underwater. Discover ancient maps, biographies of conquerors, explorers and travelers, stories of scientific discovery and technological innovation, stunning works of art, and catalogs of travel-related memorabilia. This truly worldwide account is a glorious celebration of human journeys and will make an impressive gift for any lover of travel and history.
Download or read book 100 Great Copywriting Ideas written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Download or read book Western Advertising written by and published by . This book was released on 1960 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion Secrets of the World s Most Charismatic Influential Villains written by Ben Settle and published by Createspace Independent Publishing Platform. This book was released on 2016-09-16 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warning: This book is controversial! If you're interested in having more money, fame, respect, power, influence, privilege, peace of mind, love in your life, and access to knowledge denied other men... this book shows you how. Mush cookies and feminists will be horrified. The information's been used for centuries by history's most powerful, influential, and sometimes notorious men to live lives lesser men only imagine. Just some of the secrets inside: Mental techniques used by General Douglas MacArthur to inflict psychological pain on someone who disobeys or displeases you. (Psychologists say this causes the same reaction in their brain as physical pain, without leaving marks. Use it for disciplinary purposes only.) 13 ways to keep your enemies and competitors constantly on defense, fearing your next move, struggling to keep up with you. How to peacock your way to straight to the top level power! How men grab power over others - in professional relationships, personal, and family. (The closest thing to owning a "super power"!) How to go from being socially awkward and shunned by women to becoming the most confident guy in the room. (Even broke, creepy losers can become successful and confident, with beautiful women always on an arm.) How to get women to compete for your attention, love, and commitment. How to inspire other men to want to follow and help you achieve your goals. (They'll be loyal and cheerfully submit to your will.) How ugly, short, broke men instantly become attractive to women. (Be attractive to business partners, lenders, clients, and all others you want something from.) A secret way to make people fight to be with you, listen and obey you, and get nervous if they don't hear from you! (You'll be the person everyone wants to hang out with are yours.) Easiest way to attract people and opportunity like a magnet. (No fluffy universe-worshiping woo-woo nonsense here!) How to change your phone usage making yourself influential and persuasive. (Chicks, friends, customers, or anyone!) The ruthless dictator's secret to gain obedience, loyalty, and the top work from all you wish to lead (without committing genocide). Lex Luthor's method for getting devotion from women, underlings, minions, and employees. (Be perceived as a strong leader for a change!) The mistake 80%+ of men make that ensures they're looked down upon by women, clients, customers, friends, and family. (It's probably the most common reason why men fail at reaching their goals, are always broke, and cry in their beer lonely each night.) How being nice makes people hostile (And no, you don't have to sell your soul or be a dick to anyone.) Embrace selfishness to help others. (You'll notice things fall in place: Chicks, family, colleagues, and bosses!) And so much more!
