Download or read book UF2393 Control y seguimiento de pol ticas de marketing written by Luis Santiago Ocejo and published by . This book was released on 2015 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Control y seguimiento de pol ticas de marketing written by GAYARRE MADOZ, JOAQUÍN and published by Ediciones Paraninfo, S.A.. This book was released on 2019-03-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual pone al alcance del lector los principios básicos de todo plan de marketing, su implementación por parte de los equipos de ventas y trademarketing, su seguimiento y el control que se precisa. De una manera detallada, accesible y clara se presentan los instrumentos necesarios para planificar y llevar a cabo el sistema de control de las distintas acciones de marketing y a la vez poder implementar las medidas correctivas que resulten necesarias. El contenido de la obra responde fielmente al currículo que para la unidad formativa UF2393 Control y seguimiento de políticas de marketing se determina en el RD 614/2013 de 2 de agosto, que regula el certificado de profesionalidad denominado Gestión de marketing y comunicación (COMM0112), en el que se integra esta unidad formativa, que a su vez forma parte del módulo formativo MF2185_3 Políticas de marketing. Para lograr un enfoque eminentemente didáctico y fundamentalmente práctico, todas las explicaciones teóricas se acompañan de una cuidada selección de gráficos, ejemplos reales del mundo empresarial, destacados, actividades resueltas y propuestas de actividades de aplicación, que en su conjunto, suponen un material didáctico idóneo tanto para el formador como para el alumno que aspira a desarrollar en el entorno profesional del marketing su actividad laboral. Los autores, licenciados en Economía, son docentes en centros concertados de Formación Profesional y expertos en Comercio y Marketing.
Download or read book Aper u Des Moyens de Formation Pour Le D veloppement Industriel written by and published by . This book was released on 1976 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La Pr ctica Del Liderazgo Gerencial written by Nancy R. Lee and published by Xlibris Corporation. This book was released on 2009-05-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: La prctica del liderazgo gerencial describe al conjunto integral de principios basados sobre conocimiento cientfico incluyente abarcador comprehensivo denominado La organizacin requerida, desarrollada por el Dr. Elliott Jaques y sus colegas mediante el trabajo de investigacin en consultora durante ms de 55 aos en 15 pases. Nancy Lee trabaj con el Dr. Jaques durante ms de 20 aos. Este libro est dirigido a gerentes en todos los niveles, y se refiere al rol gerencial, que es el punto en que ms se necesita contar con guas de accin claras para lograr las metas de la organizacin. La aplicacin de estas ideas tiene por efecto el incremento de la productividad y de la rentabilidad, consolida la confianza y brinda a los empleados un ambiente de trabajo sano, que promueve el desarrollo personal. Su pensamiento fue una reformulacin monumental de las bases de la capacidad humana y de la estructura de las organizaciones, que se refleja en treinta libros. Jaques no slo plante la existencia de ocho niveles diferenciados de pensamiento conceptual entre los seres humanos, sino que tambin elabor las curvas de ese pensamiento durante la vida adulta. A su vez, este desarrollo conceptual sent las bases para una nueva lgica de la estructura organizacional, un campo que hasta entonces haba carecido de esta lgica del liderazgo y de la respondibilidad en las organizaciones. El trabajo de Jaques exige tomar el tiempo necesario para captar su dimensin innovadora. Tambin supone un cambio radical en el modo de elegir a los ejecutivos y de organizar a las empresas. Al igual que todo pensamiento innovador, su trabajo requiere la prueba de efectuar aplicaciones en la propia organizacin. Sin embargo, captar esta complejidad no es necesariamente una tarea abrumadora. En este libro Nancy Lee, ella misma una consultora organizacional consustanciada con los esfuerzos conceptuales de Jaques, ha logrado hacer su pensamiento mucho ms fcil de comprender. Por este motivo, este texto es de suma utilidad para ejecutivos, consultores y universitarios dedicados a construir organizaciones ms eficaces. Harry Levinson, Ph.D. Presidente emrito de The Levinson Institute Profesor emrito de psicologa clnica, Escuela de Medicina de Harvard
Download or read book Glosario internacional para el traductor written by Marina Orellana and published by Editorial Universitaria. This book was released on 2003 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Download or read book FAO Documentation written by Food and Agriculture Organization of the United Nations and published by . This book was released on 1992 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Operations Management written by Jay H. Heizer and published by Pearson Educación. This book was released on 2004 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Download or read book Agrindex written by and published by . This book was released on 1992 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book LatinFinance written by and published by . This book was released on 1995 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tecnopol tica written by Antoni Gutiérrez-Rubí and published by LuzAzul ediciones. This book was released on with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health at a Glance Europe 2016 State of Health in the EU Cycle written by OECD and published by OECD Publishing. This book was released on 2016-11-23 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Health at a Glance: Europe presents key indicators of health and health systems in the 28 EU countries, 5 candidate countries to the EU and 3 EFTA countries.
Download or read book RETRACTED BOOK 151 Trading Strategies written by Zura Kakushadze and published by Springer. This book was released on 2018-12-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.
Download or read book Documentaci n de la FAO written by and published by . This book was released on 1995 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Genesis del consejo written by Josep Tapiés and published by Editorial Almuzara. This book was released on 2012-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Si gestionar una empresa no es un camino de rosas, gobernar una organización familiar suele tener alguna que otra espina de más por la peculiar mezcla de responsabilidades, trabajo y relaciones personales que en ella se producen. En este marco resulta aún más indispensable contar con un buen consejo de administración que sea capaz de decidir, con estrategia y sensatez y no con el corazón y las emociones de los lazos de sangre, el camino a seguir. Los consejos de administración de las empresas familiares han de tener las competencias, los procesos y las estructuras necesarias para responsabilizarse de la marcha de la empresa ante los accionistas, por muy familiares que estos sean. El consejo es siempre el responsable frente a los accionistas del resultado obtenido. Con el fin de guiar y explicar cómo lograr un buen consejo de administración, José María Navarro-Rubio y Josep Tàpies presentan un práctico manual de un órgano indispensable para la supervivencia y el crecimiento de la empresa familiar. Tal y como dichos autores explican, «ningún consejo de administración es totalmente inútil. Y, por lo general, basta con que el principal responsable ejecutivo quiera moverlo –trate los temas relevantes que afectan a la empresa– y con que el presidente quiera que funcione, para que sea bueno».
Download or read book Coaching by Values Cbv written by Simon L. Dolan and published by iUniverse. This book was released on 2011-08-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about values. It is about life values, work values, family values, and world values. It is also about value alignment. Author Simon Dolan extends the concepts presented in the best-selling Managing by Values, adding many innovations including a step-by-step methodology for diagnosing value congruence and tools for conducting real value reengineering (value alignment). Dolan argues that when people understand their values (regardless of how and why they have emerged), and analyze their relative importance and consequences, they can see more clearly how these values affect their daily lives. Extensive research shows that realignment of values ensures better congruence with goals and objectivesresulting in deeper inner satisfaction, which positively affects overall well-being, state of mind, performance, and general happiness. This is what the author calls success in the life of business and the business of life. The description is fresh and innovative, the methodology is clear, and the tools can be used by individuals, business professionals, families, organizations, and wellness and life coaches alike. Click on the links below for available book reviews. www.forewordreviews.com/reviews/coaching-by-values/ www.blueinkreview.com/reviews/view/775 http://www.emeraldinsight.com/journals.htm?issn=1352-7606&volume=19&issue=3&articleid=17047480&show=html&PHPSESSID=6d9bqrv811btcnoihrkojrahg1
