Download or read book Contractor Marketing Simplified written by Martin Holsinger and published by Createspace Independent Publishing Platform. This book was released on 2016-08-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a remodeler or home building contractor wanting to get found online and make more sales, you must begin with a solid online presence. Amazon best-selling author Martin Holsinger shows exactly how to apply the principles of online marketing to your business with today's online technology. In an easy-to-read, down to earth style, you will learn exactly how to: -Build your online presence, -Get found by your ideal customer, -And get maximum return on your investment. If you are a contractor wanting to grow your business using the internet, then this is the book for you.
Download or read book Profit First for Contractors written by Shawn Van Dyke and published by . This book was released on 2018-12-03 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction industry business coach, speaker, and author, Shawn Van Dyke, has taken the core concepts of Mike Michalowicz's Profit First and customized them to address the specific needs of the construction industry. Profit First for Contractors addresses the major struggles contractors face and provides clear and actionable guidance on how to overcome them. Shawn shows contractors how to go from simply getting by to becoming permanently profitable. This book is for every construction business owner who dreams of prosperity. Using Van Dyke's Profit First for Contractors system, readers will learn how to break out of the "craftsman cycle" - the seemingly never-ending loop of urgent tasks and responsibilities that keep contractors from gaining traction toward their important goals. He guides construction business owners how to understand their financial statements and how to use them to determine the markup and margin that lead to profits. You will also learn hot to develop solid rules of thumb for the operation of your construction businesses, and how to implement an effective cash management plan that simplifies accounting and leverages normal human behavior. Using real-life stories from actual construction business owners, step-by-step advice, and his conversational twang, Van Dyke puts permanent profitability within reach of every construction business owner.
Download or read book Design Build Marketing written by William D. Booth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker pro claiming to all that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling on old McDuff. Understand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't that tightwad McDuff get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those boys impressed McDuff by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.
Download or read book Marketing Strategies for Design Build Contracting written by William D. Booth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road and read the job sign that can't be more than one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker proclaiming that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling the owner. Under stand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't he get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those ix x Preface boys impressed him by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.
Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Download or read book Contractors Exposed written by Martin S. Simmons and published by Xlibris Corporation. This book was released on 2012-10-31 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a summary of what Contractors Exposed is and what the potential is for need and acceptance by not only the United States, by also the entire world. The book and the support of seminars, videos, and the internet provides for a powerful marketing tool for profit. First the book contains information found no where else. No other book has the principles provided here. It is concise, easy to read, and is written to be enjoyable by all people, whether they are rich or poor, whether they live in Maine or California, and whether or nor not they are found in a different country. Because it is principle oriented and not a how to do the actual construction concerning a individual project, it has equal value, for any sized project or interest and any cost factor. The information contained is not taught in any school and cannot be found anywhere else. If properly marketed, this would be a must have for any homeowner, regardless of what the size or the project may be. This will do for residential and small commercial construction, what Bill Gates did for computers. The bottom line is this will be the standard to go by once it is marketed and people know about it. Because of unique potential this has on a world wide basis, it is truly a rare find, and most needed by the masses.
Download or read book Simplified Guide For Hiring Contractors written by Greg Vanden Berge and published by Greg Vanden Berge. This book was released on 2011-04-28 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Contractor Secrets Finally Revealed To The Public" For years I've been threatening contractors to write a book like this and I finally did. Some of the contractors I've worked with in the past, don't want the information in this book to ever be revealed. Contractor secrets like these are usually taken to the grave and wouldn't ever be revealed. These secrets can provide property owners with valuable negotiating tools that contractor's desperately don't want you to have. You can't negotiate effectively, if you don't understand your opponent. In this book you'll learn how to negotiate effectively with contractors, compare estimates and find contractors. This book provides you with plenty of tips on how to sort through the professionals to find the real winners. Contractor's Personalities In recent years, human behavior and psychology have played an important role in construction job sales. Contractors like myself are starting to study and learn more about different personalities. Some of this information is priceless and if you're looking for a good contractor, you need to understand how to communicate and interact with them effectively. Hiring the wrong contractor isn't just going to cost you a lot of money or waste your time, it's going to create other problems that you might not be aware of. There's a section in this book that talks about conflicting personalities and how you can avoid dealing with them. If you're an arrogant person, there's a good chance that you're not going to get along with another arrogant person. If you're someone who can't make decisions and you're not interested in someone forcing you to make them, you'll need to avoid hiring an aggressive contractor. Aggressive contractors can force their clients into accepting unnecessary change orders and creating a hostile working environment. In the book you'll find personalities that don't work well with other personalities and this by itself, could be worth 10 times the actual amount you're actually paying for this book.
Download or read book Remodeling Contractor Marketing written by Gordon Van Wechel and published by Independently Published. This book was released on 2020-07-18 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remodeling contractors experience unique challenges in growing their business. Daily you are confronted with the nearly impossible balancing act of trying to find new customers while managing the current jobs in progress. Then there is making sure supplies and fixtures are ordered and delivered on time, and supervising sub-contractors, all while keeping your customers informed on what is happening.In Remodeling Contractor Marketing you will learn how to automate the "finding new customers" part of your business. The author will show you how to implement six critical marketing channels into your business. What are the six channels? Your business Reputation online, attracting a steady flow of Traffic to your business, designing a properly automated Sales Funnel for your prospects, inexpensive ways to add video marketing, using Social Media properly, and Getting Found Online.This book will guide through the steps necessary to implement each of these foundational marketing strategies at a pace and budget that you can manage. Since 2003 the author has been helping smaller and start-up businesses grow and thrive. Prior to that he built and sold three national companies of his own. This is not a book on marketing theory. It is filled with 'head down, working in the trenches' practical tools that will lead to more customers and profits.
Download or read book Marketing Construction Services written by Paul Pryor and published by Industrial Press Inc.. This book was released on 2000 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "must read" for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project.
Download or read book Marketing Information Package written by United States. Department of Transportation and published by . This book was released on 1998 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for the Construction Industry written by Norman Fisher and published by . This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Remodeler Marketing Blueprint written by Powell and published by Greenleaf Enterprises, Incorporated. This book was released on 2021-01-19 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way people shop and buy has evolved . . . has your marketing strategy? The way people shop and buy remodeling services has evolved. Has your marketing strategy kept up? In today's modern, data-driven world dominated by social media, the most successful and profitable companies understand that great marketing is more than just ads. It's about content that will attract and retain clients. In The Remodeler Marketing Blueprint, inbound marketing expert Spencer Powell shows that it is possible to create an education-driven marketing strategy that your clients and target audience will actually enjoy. In this foundational guide for remodeling and custom building companies, Spencer shares his expertise to help builders, remodelers, and contractors harness the most powerful tool you have-the internet-to generate leads and close more sales by using the power of your companies' website to increase valuable web traffic. Easy-to-follow explanations and guided templates provide vital information on harnessing search engine optimization, gaining traction on social media, creating a repeatable and profitable system, and growing your brand. With educational, tactical, and entertaining tools, you will learn how to stop creating ads and instead create content that will transform the way you and your clients think about your marketing. This is the blueprint to drive your business into the future.
Download or read book Federal Contracting Made Easy written by Scott A. Stanberry and published by Berrett-Koehler Publishers. This book was released on 2012-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Federal contracting . . . easy? With the fourth edition of Federal Contracting Made Easy, it is! Whether or not you consider federal contracting easy, it is certainly easier with this guide. Used successfully by thousands of contractors and feds, this book offers practical, hands-on, no-nonsense advice. Now in its fourth edition, Federal Contracting Made Easy lays out the entire federal contracting process in a readable and easy-to-understand style. This book covers how government procurement works, what you can do to cut though the red tape to speed your way to winning a contract, who the key players are, and tips for overcoming obstacles. New in this edition: • Discussion of government-wide acquisition contracts (GWACs) • Updates on women-owned small business • New status of service-disabled veteran-owned small business • Expanded list of relevant websites and resources • Introduction to the new System for Award Management (SAM) Whether you are about to enter the competitive world of federal contracting or have been bidding for contracts for years and are now looking for updated information and ideas, this is the book you need. The federal government awards billions of dollars in contracts for goods and services every year. This book will help you win a piece of that business.
Download or read book Marketing and Selling Construction Services written by Hedley Smyth and published by Wiley-Blackwell. This book was released on 2000-02-10 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the global and local level contractors and consultants have had to take a more professional approach to marketing and sales. Some construction firms are being restructured into client-oriented organizations. However, in all organizations there is considerable room to develop marketing and sales to enhance opportunities to grow and to protect markets during times of recession. This book demonstrates how marketing and sales can be developed. Specifically it: introduces selling techniques tailored to the needs of construction evaluates competing approaches to marketing and related sales theory demonstrates the effect of these on organizational structures and processes, and examines how the top down and bottom up management approaches can be integrated through sales practice. The book aims to achieve a balance between a strategic overview and the practicalities of sales and marketing. It does not offer a single blueprint, but rather a range of distinctive options from which the reader can make informed choices.
Download or read book Contractor Marketing Secrets written by Adams Hudson and published by Counterpoint Press. This book was released on 2008-02-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ultimate Contractor s Marketing Handbook 2014 2015 Edition written by Rose Lawless and published by CreateSpace. This book was released on 2014-07-23 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will give you all of the information you require to create an online reputation for your company and a "sales funnel" that will produce pre-qualified and pre-sold leads and bring them through the pre-sales process until they become YOUR CLIENT! You will be able to create your niche and eliminate your competition. Last year's book received international attention from contractors all over the world. Since so much has changed in the past year, we have incorporated all new information on Reputation Marketing and other areas that needed updating in this new edition. This book has been written with the intent to help small sub-contractors, medium-sized general contractors, large construction companies and design-build firms build their business back to where it was 6 or 7 years ago. It will also serve the contractor who is just starting his business. There is something for everyone in this book whether you are just starting out with your marketing efforts, are started already but need to organize and be consistent or want to get into government contracts and larger projects. This book has been tailored in the beginning chapters for the smaller contractor who has no marketing whatsoever and has been just skating through getting jobs from their local market. As you get through the book, you will find that the methods stated will benefit everyone who is involved with the construction and building industry. What people say about your company online has become the single most important reflection of your company's quality, reliability, and skill. It doesn't matter if you're a doctor, a general contractor, a carpet cleaner, or a painter. In Nielsen's most recent Global Trust in Advertising study, 70% of global consumers indicated they trust online reviews from strangers when making purchasing decisions. Your number one marketing priority should be to develop a 5-star online reputation. Why? All your other marketing efforts will ultimately lead the consumer to learn more about you online. There, your less than sterling or non-existent reputation drives them away. This book makes everything simple. Step-by-step instructions with checklists at the end of each chapter that will allow you to gauge and measure your milestones.
Download or read book Construction Marketing written by Richard Pettinger and published by Bloomsbury Publishing. This book was released on 1998-11-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed.
