Download or read book Content 10x written by Amy Woods and published by Content 10x. This book was released on with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 10x Marketing Formula written by Garrett Moon and published by Coschedule. This book was released on 2018-03-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

Download or read book The 10X Rule written by Grant Cardone and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

Download or read book Practical Content Strategy Marketing written by Julia McCoy and published by Julia McCoy. This book was released on 2017-11-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.

Download or read book Content 10x written by Amy Woods and published by . This book was released on 2019-10-23 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to reaching more people online with the power of content repurposing

Download or read book Inbound Content written by Justin Champion and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Download or read book The Magic Of Content Marketing written by Chandan Singh and published by Chandan Singh. This book was released on 2023-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Magic of Content Marketing: Unleashing the Power of Valuable and Shareable Stories" is a comprehensive guide that reveals the secrets to crafting compelling content that captivates audiences and drives business success. Authored by Chandan Singh, an experienced marketer and content strategist, this book offers invaluable insights and practical strategies to help businesses and individuals harness the full potential of content marketing. In today's digital landscape, where consumers are constantly bombarded with information, it is essential to stand out from the crowd. This book takes you on a journey into the world of content marketing, where you will learn how to create engaging narratives, connect with your audience on a deeper level, and ultimately drive meaningful actions. With a focus on storytelling, "The Magic of Content Marketing" explores the art of captivating your audience through valuable and shareable experiences. It unravels the power of emotion, authenticity, and relevance in creating content that resonates with your target market. Whether you're a seasoned marketer or just starting out, this book provides the tools and techniques to develop a winning content strategy that sets you apart from the competition. Inside, you will discover: The foundations of content marketing and its role in modern business. How to identify and understand your target audience to deliver content that truly resonates. The art of storytelling and its impact on building connections and driving engagement. Strategies to create valuable, informative, and entertaining content that captures attention. The importance of authenticity and transparency in building trust and credibility. Techniques to optimize your content for search engines and enhance its visibility. Strategies to leverage social media platforms, influencer marketing, and other distribution channels effectively. Proven methods to measure and analyze the performance of your content marketing efforts. Tips for continuous improvement and staying ahead in the ever-evolving world of content marketing. "The Magic of Content Marketing" is a valuable resource for marketers, entrepreneurs, and anyone seeking to leverage the power of storytelling to drive business growth. Packed with real-world examples, actionable advice, and practical tips, this book equips you with the knowledge and tools to unlock the potential of content marketing and create a lasting impact on your audience. Whether you're looking to enhance your brand's online presence, build customer loyalty, or generate leads and conversions, "The Magic of Content Marketing" provides the guidance and inspiration you need to succeed in today's digital landscape. Don't miss out on the opportunity to transform your content marketing strategy and unleash the power of valuable and shareable stories.

Download or read book Game Changer written by Michael Solomon and published by HarperCollins Leadership. This book was released on 2020-09-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly skilled 10x talent brings at least 10 times the value to your organization. By understanding how to attract, manage, and retain these sought-after individuals, your business will become more agile, innovative, and experience transformational growth. 10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices. It also reveals how individuals can evolve from good to great to 10x, and enjoy the many perks and rewards this status brings. In Game Changer, you’ll learn: How highly skilled talent is transforming companies of all sizes and industries through real world stories and first-hand testimonies from top executives and entrepreneurs. Ways managers can become coaches that empower their team to accomplish amazing results. The unconventional business environment 10xers need for massive productivity, including deep flow states, greater autonomy and ownership, and work time flexibility. How to see yourself as both talent and management and become comfortable switching these hats. Game Changer will show you how to make an impact at work, become a highly skilled and phenomenally gifted employee, and experience the rewards and satisfaction of being 10x.

Download or read book Designing Data Intensive Applications written by Martin Kleppmann and published by "O'Reilly Media, Inc.". This book was released on 2017-03-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures

Download or read book Maximizing LinkedIn for Business Growth written by Neal Schaffer and published by Neal Schaffer. This book was released on 2024-09-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, service provider, or content creator, Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential. What You’ll Discover in This Book: Building a Magnetic LinkedIn Profile: Learn how to craft a profile that reflects your expertise, attracts opportunities, and positions you for long-term success. From a compelling headline to an optimized summary with keywords, you’ll leave a lasting first impression. Engagement Strategies for Building Relationships: Discover how consistent and meaningful engagement—through liking, commenting, and sharing content—can unlock new opportunities. Nurturing authentic conversations with clients and prospects will help you cultivate relationships that drive business growth. Creating Content That Resonates and Converts: Want to publish content that stands out in LinkedIn’s busy newsfeed? Learn how to use text-based posts, polls, carousels, and videos to deliver value to your network and position yourself as a thought leader in your industry. Prospecting and Lead Generation Tips: LinkedIn offers more than just networking opportunities—it’s a powerful platform for finding and engaging potential clients. You’ll learn how to use LinkedIn’s Advanced Search function to connect with high-value prospects, send personalized connection requests, and follow up to convert leads into meaningful business conversations. AI Tools to Enhance Your LinkedIn Efficiency: Learn how AI-powered tools can boost your LinkedIn strategy. Whether you’re creating AI-generated headshots, writing personalized messages, or generating engaging LinkedIn posts, this book will teach you how to leverage the latest technologies to streamline your efforts. Developing a LinkedIn Playbook: Master the art of consistency by building a personalized LinkedIn routine. With a detailed step-by-step playbook, you’ll know how to integrate all the strategies in this book into your daily workflow for continuous growth and success. Why This Book? Maximizing LinkedIn for Business Growth is written for professionals who recognize LinkedIn’s value but aren’t sure how to harness its full power. Whether you’re a beginner or an intermediate LinkedIn user, you’ll learn actionable strategies that deliver real results—without requiring premium subscriptions or Sales Navigator. This book will teach you how to: - Build a standout personal brand that attracts clients, recruiters, and career opportunities - Expand your network with high-value connections that align with your business goals - Create a content strategy that drives engagement and establishes your authority - Streamline your lead generation process and convert prospects into clients About the Author Neal Schaffer is a globally recognized digital marketing consultant, educator, and author of four previous books, including The Age of Influence and Maximize Your Social. With decades of experience in social media strategy, Neal has helped businesses of all sizes—from startups to Fortune 500 companies—unlock the full potential of LinkedIn to grow their brands and achieve measurable results. This release marks the 15th anniversary of Neal’s first LinkedIn-focused book, showcasing his evolving expertise and dedication to helping professionals thrive on the platform.

Download or read book Summary of The 10X Rule by Grant Cardone written by QuickRead and published by QuickRead.com. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the differences between success and failure in this easy-to-follow guide laid out by top business guru, Grant Cardone. When it comes to success, people often believe that success just isn’t for them. They read the inspiring quotes, the cute mottos, they even know what they have to do, but it never seems to work out. Luckily, Grant Cardone has spent decades creating a formula for success that works. With experience as a top sales trainer and business owner, Cardone lays out his exact tips for achieving even the craziest dreams. With the 10X Rule, you’ll learn what it takes to find success and how one simple rule can help you achieve goals that once seemed impossible. The 10X rule can be applied to any area of life, and as you read you’ll learn key information, including how settling for an average life is dangerous, how becoming obsessed is a good thing, and why success requires a childlike mindset. Do you want more free book summaires like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Download or read book Digital Threads written by Neal Schaffer and published by Neal Schaffer. This book was released on 2024-10-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is a must-read for any entrepreneur or small business owner looking to scale their brand and achieve lasting success in today’s digital-first world. As the digital landscape continues to evolve at lightning speed, the key to survival and growth lies in mastering digital marketing strategies that are both cost-effective and powerful. But with so many platforms, tools, and trends, knowing where to begin—or how to improve your existing approach—can feel overwhelming. That’s where Digital Threads comes in. Bestselling author, Fractional CMO, keynote speaker, and university educator Neal Schaffer draws on over a decade of experience in digital marketing to deliver an accessible, practical guide packed with strategies tailored to small businesses and entrepreneurs. Whether you’re launching a new venture or looking to grow an existing one, this book offers a clear path to building a robust digital presence and driving real, measurable growth. With Digital Threads, you will discover how to: Leverage Big-Brand Strategies on a Small-Business Budget: Neal demystifies the marketing tactics used by large brands and adapts them to the scale and budget of smaller businesses. From optimizing your online presence to using the same frameworks that industry leaders rely on, you’ll learn how to compete effectively without overspending. Maximize Your Content's Impact: In today’s fast-paced world, content is everything. Neal teaches you how to repurpose your content to make it work harder for you. Whether it’s blogs, social media posts, or videos, you’ll learn to distribute your content across multiple platforms in ways that boost visibility and engagement. Master Social Media Marketing: Social media isn’t just for big brands. Learn how to develop platform-specific strategies that work on a small budget. Neal shares his insider tips on creating engaging content, growing your audience, and turning followers into loyal customers. Unlock the Power of AI Tools: AI isn’t just a buzzword—it’s a game-changer for businesses. Neal shows you how to harness cutting-edge AI tools to streamline your marketing efforts, improve efficiency, and gain a competitive edge. From chatbots to personalized content creation, Digital Threads reveals the possibilities of AI in digital marketing. Implement SEO and Lead Generation Strategies: Building a strong online presence starts with getting noticed. Learn Neal’s proven methods for optimizing your website for search engines, creating compelling lead magnets, and turning website visitors into customers. You’ll understand how to leverage the full potential of SEO and generate high-quality leads that convert. Scale Your Marketing with Automation: As your business grows, so should your marketing. Neal offers a deep dive into marketing automation tools that allow you to save time, maintain a personal connection with your audience, and scale your marketing efforts seamlessly. Navigate Influencer and User-Generated Content: Influencer marketing isn’t just for celebrities. Neal explains how small businesses can tap into micro-influencers and user-generated content to build authentic engagement, grow brand loyalty, and increase reach. Digital Threads takes a hands-on approach, providing step-by-step frameworks, real-world examples, and case studies that bring the strategies to life. Whether you're just getting started or refining your digital marketing game plan, this book delivers a complete roadmap to success. With endorsements from industry thought leaders such as Michael Stelzner (founder of Social Media Examiner), Brian Solis (digital futurist and author), and Ann Handley (Wall Street Journal bestselling author), Digital Threads is not just a book—it’s your guide to building a sustainable, successful brand in the digital age. Who Should Read Digital Threads? Small Business Owners: If you’re ready to take your business to the next level but aren’t sure where to start with digital marketing, this book is for you. Entrepreneurs: Whether you’re launching your first company or expanding an existing venture, Digital Threads provides the strategies you need to grow your brand in the digital marketplace. Content Creators: Learn how to make the most of your content and distribute it across multiple platforms to maximize impact and reach. Marketing Students and Professionals: Stay ahead of the curve with fresh insights into the latest digital marketing trends, including AI and content repurposing. Service Providers: If you’re looking to grow your client base through effective digital marketing strategies, Digital Threads will show you how to build a robust online presence. By the end of Digital Threads, you’ll have the knowledge, tools, and confidence to: - Build a strong digital footprint that drives measurable results - Expand your reach and increase engagement across digital platforms - Optimize content for SEO and lead generation - Implement marketing automation to scale your efforts - Leverage AI tools for maximum efficiency Build lasting relationships with customers through influencer and user-generated content If you’re serious about mastering digital marketing, Digital Threads is the playbook you need. Start weaving your path to digital success today.

Download or read book The 7 Club written by Jenny Stilwell and published by Major Street Publishing. This book was released on 2023-05-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books have been published for startups and entrepreneurs, and the common goal is to become a seven-figure business. This is challenging in itself, but it then takes a whole new strategy, and different resources and skillsets, to grow to $2M and beyond. In fact, only 7% of Australian businesses reach this benchmark.In The 7% Club, strategy advisor and business mentor Jenny Stilwell explores and explains what is happening inside a business that struggles as it approaches $2M. What are the challenges that stand in the way of the next stage of growth? How can they be overcome? Jenny presents a Shift Business Growth Framework&™ that simplifies the pathway to growth. The framework addresses complexity, leadership and strategy &– the main areas that challenge growth-oriented businesses. Backed by extensive research and actual case studies, The 7% Club is practical, thought-provoking and inspiring. It is a must-read for leaders and business owners who are ready to take the next step in their growth. Will you let your business control you, or will you put the right strategies in place to create a better business that will enable you to thrive and grow in business and in life?

Download or read book Your Author Business Plan written by Joanna Penn and published by The Creative Penn. This book was released on 2020-12-10 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are an author. You turn ideas into reality in the shape of a book. You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation. I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey. Part 1 covers your business summary and author brand, taking you through the process of deciding the overall direction for what you want to achieve and who you want to serve. Part 2 goes into the production process around your writing, publishing and licensing, products and services. Part 3 covers your marketing strategy and author eco-system. Part 4 goes into the financial side of your business, from mindset to revenue and costs, as well as paying yourself now and into the future. The final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline. In each section, I give examples from my own business plan and there are questions for you to answer, templates, and resources that might help along the way, as well as example business plans for different kinds of authors. It's time to take your author career to the next level. Let's get started on your business plan. Please note: This book doesn’t go into detail on how to do the specific topics, for example, how to self-publish a book, or how to do content marketing. I cover those topics in my other Books for Authors. If you already have my previous business book, Business for Authors, this is a rewritten and updated sub-set of that material, focusing on the specifics of a plan as opposed to everything involved in running a business. This book acts as a companion as well as a more recent update to my own author journey. It will help you bring it all together into a coherent plan that you can use to take your author business into the future. Books for Authors by Joanna Penn How to Write Non-Fiction How to Market a Book How to Make a Living with your Writing Productivity for Authors Successful Self-Publishing Your Author Business Plan The Successful Author Mindset Public Speaking for Authors, Creatives and Other Introverts Audio for Authors: Audiobooks, Podcasting, and Voice Technologies The Healthy Writer Business for Authors: How to be an Author Entrepreneur Career Change

Download or read book Interperspectival Content written by Peter Ludlow and published by Oxford University Press, USA. This book was released on 2019 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: We often find ourselves communicating from radically different perspectives on the world. In this new book Ludlow explains how we successfully communicate across some radically diverse perspectival positions, including diverse temporal, spatial and personal positions, through our use of cognitive dynamics.

Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-01-15 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.