Download or read book Contemporary Views on Marketing Practices Chapter 10 written by Kent B. Monroe and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Views on Marketing Practices Chapter 1 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-02-09 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Views on Marketing Practices Chapter 9 written by Milind Lele and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Views on Marketing Practices Chapter 11 written by Gary L. Frazier and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Views on Marketing Practices Chapter 12 written by Roger D. Blackwell and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Issues in Digital Marketing written by John Branch and published by Libri Publishing Limited. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
Download or read book Ethical Issues in E Business Models and Frameworks written by Palmer, Daniel E. and published by IGI Global. This book was released on 2010-05-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a comprehensive overview of the most important ethical issues associated with the expanding world of e-business, and offers relevant theoretical frameworks to ethical issues in all significant areas of e-business"--Provided by publisher.
Download or read book Study Guide for Marketing Contemporary Concepts and Practices Third Edition Schoell and Guiltinan written by Caroline M. Fisher and published by . This book was released on 1988 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Issues in Management Developmnt in Africa written by Kofi A. Osei and published by Adonis & Abbey Publishers Ltd. This book was released on 2016-08-31 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Issues in Management Development in Africa is jointly published with the University of Ghana Business School in response to the growing importance of Africa in global business discourse. The book spans the broad areas of management development in Africa and addresses a wide variety of issues that are critical for Africa's economic and social development, including their implications for management development. Whilst the book's focus is on recent and contemporary development issues, it situates the discourses within historical contexts. For this, the first section of the book is on the historical review of management development in Africa; section two deals with contemporary management issues while the third section is on the policy and institutional perspectives of management development in Africa. The book is an essential reading for students and scholars of international business, finance, economics, accounting, corporate governance and general management. It should be equally a useful guide for practitioners and policy makers alike.
Download or read book Contemporary Trends in Conflict and Communication written by Jessica Katz Jameson and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-07-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Trends in Conflict and Communication: Technology and Social Media examines the myriad ways conflict communication occurs in mediated spaces, whether through social media platforms such as Twitter, Facebook, and Instagram, on private social enterprise spaces, or through formal online dispute resolution (ODR) technologies. We were experiencing the increase of conflict communication in hybrid spaces prior to the COVID-19 pandemic, yet the global lockdown that shifted everyone to remote teaching, learning, and working heightened our attention to the impact of technology and social media on conflict dynamics. While social media is often implicated in the spread of alternative facts, false news, and intimidation, technology and new media also have the capacity to enhance and transform conflict communication in education, workplace, and socio-political settings. The contributors to this volume showcase cutting-edge research that helps us make sense of the times we are living in and is organized in three sections: (1) Using technology to promote dialogue and collaboration, (2) Conflict communication on social media, (3) Online conflict management in education, training, and practice. This collection is relevant to scholars of conflict studies as it highlights key trends and areas for future research to improve conflict communication, dialogue, and collaboration and proposes ideas for using technology and social media to transform and connect rather than polarize and divide.
Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Download or read book Heidegger s Contribution to the Understanding of Work Based Studies written by Paul Gibbs and published by Springer Science & Business Media. This book was released on 2010-09-29 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to develop the philosophy of Heidegger notion and reflects the growing importance of work based studies which is becoming of special interest to higher education institutions and commercial organisations. The author acknowledges the dominance of the economic discourse of higher education, but in this book he tries to argue that Heidegger offers a phenomenological approach to understanding the diversity to higher education that work based learning can bring. The book offers a structured argument for a phenomenological understanding of both the educational institution and the commercial environment to be considered as workplaces.
Download or read book Marketing Ethics Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Download or read book EBOOK MARKETING RESEARCH written by CHISNALL and published by McGraw Hill. This book was released on 2004-11-16 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: MARKETING RESEARCH
Download or read book Contemporary Issues in Strategic Management written by and published by Pearson South Africa. This book was released on 1996 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consuming Tradition Manufacturing Heritage written by Nezar Alsayyad and published by Routledge. This book was released on 2013-12-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Grand Tour to today's packages holidays, the last two centuries have witnessed an exponential growth in travel and tourism and, as the twenty-first century unfolds, people of every class and from every country will be wandering to every part of the planet. Meanwhile tourist destinations throughout the world find themselves in ever more fierce competition - those places marginalized in today's global industrial and information economy perceiving tourism as perhaps the only means of surviving. But mass tourism has raised the local and international passions as people decry the irreversible destruction of traditional places and historic sites. Against these trends and at a time when standardized products and services are marketed worldwide, there is an increasing demand for built environments that promise unique cultural experiences. This has led many nations and groups to engage in the parallel processes of facilitating the consumption of tradition and of manufacturing tradition. The contributors to this volume - drawn from a wide range of disciplines - address these themes within the following sections: Traditions and Tourism: Rethinking the "Other"; Imaging and Manufacturing Heritage; Manufacturing and Consuming: Global and Local. Their studies, dealing with very different times, environments and geographic locales, will shed new light on how tourist 'gaze' transforms the reality of built spaces into cultural imagery.
Download or read book Organizing Marketing and Sales written by Per Andersson and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
