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Book Young Consumer Behaviour

Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Book Encyclopedia of Corporate Social Responsibility

Download or read book Encyclopedia of Corporate Social Responsibility written by Samuel O. Idowu and published by Springer. This book was released on 2013-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.

Book The Theory of the Leisure Class

Download or read book The Theory of the Leisure Class written by Thorstein Veblen and published by Aakar Books. This book was released on 2005-12 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Theory Of The Leisure Class, His First And Best-Known Work, Thorstein Veblen Challenges Some Of Man S Most Cherished Standards Of Behavior And With Devastating Wit And Satire Exposes The Hollowness Of Many Of Our Canons Of Taste, Education, Dress And Culture. Veblen Uses The Leisure Class As His Example Because It Is This Class That Sets The Standards Followed By Every Level Of Society.The Sign Of Membership In The Leisure Class Is Exemption From Industrial Toil And The Mark Of Success Is Lavish Expenditure Conspicuous Consumption Is The Famous Term He Invented To Describe Spending Which Satisfies No Real Need But Is A Mark Of Prestige.The Process Veblen Criticized Continues Today The Same Worship Of An Empty Scale Of Values, The Same Urge To Prove Oneself Better Than One S Neighbor By The Conspicuous Accumulation Of Useless Objects And By Time And Money-Wasting Activities.

Book A Consumers  Republic

    Book Details:
  • Author : Lizabeth Cohen
  • Publisher : Vintage
  • Release : 2008-12-24
  • ISBN : 0307555364
  • Pages : 578 pages

Download or read book A Consumers Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

Book Consumer Awareness and Consumer Protection

Download or read book Consumer Awareness and Consumer Protection written by Parkash Chandel and published by Createspace Independent Publishing Platform. This book was released on 2018-07-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer protection has become the topic of debate at all levels. The reason behind this has been the lack of awareness of consumers and the malpractices of the business world. In order to maximize profits, many businessmen exploit consumers by supplying poor qual-ity goods at higher prices. They adopt unfair trade practices such as adulteration, boarding, black-marketing, etc. As a result, consumers do not get value for their money. Big business houses use their power for private gain and to the detriment of consumers. Consumers are exposed to physical, environmental and other hazards. They need to be protected from spurious, duplicate and adulterated products, pollution of air, water and noise, and misleading advertising. Consumer protection, however, is only possible if two steps are taken. First is to frame rules, legislations and set up machinery like courts to assure that laws are implemented in their true spirits. Second is to make the stakeholders aware of such laws so that they might defend themselves when required. Keeping these two steps in mind, this study has been undertaken. It covers the evaluation of consumer protection machinery and assesses the level of awareness of consumers in Himachal Pradesh. A brief outline of the thesis is as below. Chapter - I deals with the introduction to consumer protection. It discusses the meaning of consumer, consumer protection, and consumerisms. It also discusses the consumer's rights, needs, and consumer's responsibilities. Chapter - II reviews the literature concerning the problem at hand. It also presents a picture of research design formulated for the present research work. It discusses the selection of the problem, importance, scope, objectives, hypotheses and research methodology of the present study. Finally, the limitations and the future scope of study have been shown. Chapter - III discusses consumerism and consumer protection movements at the international and national level. Chapter - IV is an attempt to examine various legislations for consumer protection at the international level as well at the national level in India. Chapter - V reviews the frameworks for consumer dispute resolution and redress in India. Chapter - VI examines the organizational setup for the consumer protection along with its evaluation in Himachal Pradesh. Chapter - VII deals with the analyses of opinion and perception about consumer awareness and consumer alertness with regard to consumer protection. Chapter - VIII highlights the summary and major findings of the study. It also explains suggestions to improve the implementation of consumer protection laws and awareness among people.

Book Buying Power

    Book Details:
  • Author : Lawrence B. Glickman
  • Publisher : University of Chicago Press
  • Release : 2009-06-10
  • ISBN : 0226298663
  • Pages : 424 pages

Download or read book Buying Power written by Lawrence B. Glickman and published by University of Chicago Press. This book was released on 2009-06-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.

Book Consumer Policy Toolkit

    Book Details:
  • Author : OECD
  • Publisher : OECD Publishing
  • Release : 2010-07-09
  • ISBN : 9264079661
  • Pages : 126 pages

Download or read book Consumer Policy Toolkit written by OECD and published by OECD Publishing. This book was released on 2010-07-09 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how markets have evolved and provides insights for improved consumer policy making. It explores, for the first time, how what we have learned through the study of behavioural economics is changing the way policy makers are addressing problems.

Book Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Book Consumerism  4th Ed

Download or read book Consumerism 4th Ed written by David A. Aaker and published by Simon and Schuster. This book was released on 1982-02 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.

Book The Consumer Society

Download or read book The Consumer Society written by Neva R. Goodwin and published by Island Press. This book was released on 2013-04-16 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers. The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm. The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.

Book Shopping for Change

Download or read book Shopping for Change written by Louis Hyman and published by Cornell University Press. This book was released on 2017-06-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota–Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College–Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University

Book Consumerism in Twentieth Century Britain

Download or read book Consumerism in Twentieth Century Britain written by Matthew Hilton and published by Cambridge University Press. This book was released on 2003-11-13 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive history of consumerism as an organised social and political movement. Matthew Hilton offers a groundbreaking account of consumer movements, ideologies and organisations in twentieth-century Britain. He argues that in organisations such as the Co-operative movement and the Consumers' Association individual concern with what and how we spend our wages led to forms of political engagement too often overlooked in existing accounts of twentieth-century history. He explores how the consumer and consumerism came to be regarded by many as a third force in society with the potential to free politics from the perceived stranglehold of the self-interested actions of employers and trade unions. Finally he recovers the visions of countless consumer activists who saw in consumption a genuine force for liberation for women, the working class and new social movements as well as a set of ideas often deliberately excluded from more established political organisations.

Book The Unmanageable Consumer

Download or read book The Unmanageable Consumer written by Yiannis Gabriel and published by SAGE. This book was released on 2006-04-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. This book is of interest to advanced undergraduate, postgraduate and MBA students taking courses on behaviour, buyer behaviour, customer behaviour, consumers and society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.

Book Political Consumerism

Download or read book Political Consumerism written by Dietlind Stolle and published by Cambridge University Press. This book was released on 2013-08-26 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consumerism captures the creative ways in which consumers and citizens turn to the market as their arena for politics. This book theorizes, describes, analyzes, compares, and evaluates how political consumers target corporations to solve globalized problems. It demonstrates the reconfiguration of civic engagement, political participation, and citizenship. Unlike other studies, this book also evaluates if and how consumer actions are or can become effective mechanisms of global change.

Book The Glass Consumer

Download or read book The Glass Consumer written by Lace, Susanne and published by Policy Press. This book was released on 2005-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all 'glass consumers'. Organisations know so much about us, they can almost see through us. This book takes the debate beyond privacy issues, arguing that we are living in a world in which - more than ever before - our personal information defines our opportunities in life.

Book The Consumer Citizen

Download or read book The Consumer Citizen written by Ethan Porter and published by . This book was released on 2021 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nearly all of the time. Appeals to political decision-making are less common. In The Consumer Citizen, Ethan Porter investigates how the techniques of everyday consumer experiences can shape political behavior. Drawing on more than a dozen original studies, he shows that the casual conflation of consumer and political decisions has profound implications for how Americans think about politics. Indeed, Porter explains that consumer habits can affect citizens' attitudes about their government, their taxes, their politicians, and even whether they purchase government-sponsored health insurance. The consumer citizen approaches government as if it were just an ordinary firm. Of course, government is not an ordinary firm---far from it---and the disjunction between what government is, and the consumer apparatus that citizens bring to bear on their evaluations of it, offers insight into several long-unanswered questions in political behavior and public opinion. How do many Americans make sense of the political world? The Consumer Citizen offers a novel answer: By relying on the habits and tools that they learn as consumers.

Book Political Virtue and Shopping

Download or read book Political Virtue and Shopping written by M. Micheletti and published by Springer. This book was released on 2003-09-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political consumerism is turning the market into a site for politics and ethics. It is consumer choice of producers and products on the basis of attitudes and values of personal and family well-being as well as ethical or political assessment of business and government practice. In the face of economic globalization and a regulatory vacuum, consumers increasingly take responsibility in their own hands, making the market an important venue for political action through their decisions of what to purchase. This book opens the readers' eyes to a new way of viewing everyday consumer choices and the role of the market in our lives, illuminating the broader theoretical and historical context of concerns about sweatshops, responsible coffee, and ethical and free trade. Contemporary forms of political consumerism - boycotts, labelling schemes, stewardship certification, socially responsible investing, etc. - are described and evaluated. Individual actions are shown to be important in the complexity of globalization.