Download or read book Consumer Purchase Motivation in Digital Environments written by Tonnette Bennett and published by . This book was released on 2019-09-26 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Evolving technology and consumer trends have led to the marketing industry's re-evaluation of the effectiveness of traditional advertising theories and strategies. Today's marketers are immersed in the digital world of marketing, meaning they must learn to effectively navigate these channels to create successful advertising campaigns. While there is a consensus that digital marketing is more cost-effective and less labor-intensive, underlying skepticism remains as to its effectiveness for building brands and directly impacting consumer choice. In general, advertising effectiveness has consistently been measured by assessing the change in attitude toward a product, service or brand and monitoring actual buying behavior following exposure to an advertising stimulus. However, effective methods for developing creative messaging in digital marketing environments that engage behavioral and psychological dimensions of the consumer have been noticeably limited in the extant literature. Furthermore, the fragmented nature of marketing research because of academia's focus on developing a unique body of knowledge and marketing practitioners' concerns with applied research and putting knowledge into practice further exacerbates the problem. The purpose of this study is to bridge a gap in the marketing literature by studying the impact of intrinsic motivators as themes in digital banner advertisements for a sector of the service industry (academic institutions) and the effect the intensity level of each motivating theme has on a consumers' attitude toward the advertisement and intention to engage with the advertisement by clicking for more information. The results of this study are applicable to marketing professionals who contend with varying levels of intangibility in the services sector, particularly faith-based and/or higher education, as they attempt to craft impactful messaging and content strategies through digital marketing efforts. Dissertation Discovery Company and Jacksonville University are dedicated to making scholarly works more discoverable and accessible throughout the world. This dissertation, "Consumer Purchase Motivation in Digital Environments" by Tonnette Michelle Bennett, was obtained from Jacksonville University and is being sold with permission from the author. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation.
Download or read book Congruency Expectations and Consumer Behavior in Digital Environments written by Frederic Nimmermann and published by Springer Nature. This book was released on 2019-10-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino and published by Springer Nature. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Download or read book Consumer Behavior A Digital Native 1e written by Varsha Jain and published by Pearson Education India. This book was released on with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Edition: 1. Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process. 2. Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment. 3. Detailed discussions on the influence of omnichannel on consumer behavior across various products, categories and services.
Download or read book Impact of Digital Transformation on the Development of New Business Models and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2022-03-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
Download or read book Achieving Business Competitiveness in a Digital Environment written by Tereza Semerádová and published by Springer Nature. This book was released on 2022-01-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Download or read book Consumer Behavior in Digital Age written by and published by Idea Publishing. This book was released on 2019-07-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.
Download or read book The Online World of Digital Moms Motivations Meanings and Role of Brands in Their Every Day Lives written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "New digital technologies are changing the way consumers communicate with others, look for information, evaluate brands and make all kind of decisions. Recent literature has identified the importance of understanding the audience of brands in the online environment, as it is a prerequisite for a successful brand performance. Taking this into consideration, the objective of this research is to understand the deep, higher-order motivations of consumers to interact with brands on the online environment, as well as to understand the nature of the interactions between consumers and their technological tools. Specifically, this research contributes to the extant literature by identifying important consumer behavior changes produced by the use of new information and communication technologies. By using a qualitative, discovery-oriented approach, results show that there are eight motivations that influence consumers to engage and follow brands online. Specifically, this finding enables us to identify that: a) the social influence motivation can be a conditioner for the creation of consumer-brand relationships with brands online; b) stronger consumer-brand relationships online are those that enable social interaction motivations among consumers; and c) people follow brands they want to be related with, and avoid those that do not represent the image they want to be associated with. Additionally, there is evidence to suggest that people assign meaning to the different technological tools and social networking sites they use, giving them a sense of security, control, adaptation and change, dependence, nostalgia and sense of community. Finally, based on the participant’s narratives and online behavior, there is evidence to suggest that people consider some of their digital possessions as part of their extended self. Specifically, these possessions come in form of photos and videos, contacts, brands, notes and documents, and some specific social networking sites. Overall, findings of this research shed more light into relevant aspects for the branding process in the online environment."--Resumen hoja vii.
Download or read book Consumer Behaviour and Digital Transformation written by Ayantunji Gbadamosi and published by Taylor & Francis. This book was released on 2024-03-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.
Download or read book Can Psychological and Marketing Information Both Factors Be Felt to Influence Consumer Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-08-28 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second part Marketing information factor Chapter 1 Digital consumption market Nowadays, digital electronic marketing invention has be popular to change traditional consumption model. In special, in US, UK Europe etc. large area countries people who like to consume from digital e-commerce online shopping channel more than traditional walk-in visiting stores/shops purchasing channel. So, online shopping will be play one important digital consumption market role to influence future consumer behavior as well as it will also influence predictive economy change. The digital consumption environment can link global consumption transaction activities between consumers and businessmen to shorten every consumer individual decision making time as well as it can build social consumption online networks in online shopping environment. According to internet live stats which collect data from different international sources, around 40% of the work population has an internet connection today, when 20 years ago it was less than 1%. The number of internet users has increased from 1999 year to 2013 year, the third billion being reached in 2014 year of it, today only one billion people are using social networks, but by 2020 year this number will double according to analysts ( Internet live statistics, 2015). It brings this interesting question: How will digital consumption market be one marketing information factor to influence consumption behavior changes? I shall indicate some cases to explain how digital consumption marketing channel influences some products or services consumption model changes. For travel industry example, travel agents are one middle people to provide hotel rooms pre-booking arrangement, travel journeys arrangement, purchase electronic air tickets service arrangement between the travelling consumer and the airline. In general, every traveler must walk-in to visit the travel agent to choose the most reasonable travel journey arrangement and air paper ticket price, hotel room traveling and different kinds of traveling entertainment and transportation arrangement services. However, nowadays digital consumption market is popular, e-airline ticket ( electronic airline tickets) pre-booking hotel rooms, pre-traveling trip arrangement which can be provided pre-booking consumed service from internet channel. It will bring one more traveling consumption channel choice to any one traveling consumer. Internet technical improvement, traveling consumers begin to have increasingly more diverse needs. They can find or seek any traveling information from internet and the visa card payment method of choice, so they can choose either online or walk-in visiting travel agents both traveling service consumption marketing research methods will change traveling consumer individual whose traditional visiting travel agents channel to online e-airline ticket purchase online pre-booking hotel rooms arrangement channel. Due to traveling people began to use the internet on a larger scale in order to search products or services and to compare their price and characteristics. Online marketing began to have a decisive role in the buying process, so new technology have more development in order to predict how to change the consumers behavior, one of them being big data in traveling entertainment market. So, internet will change traditional traveling agents role to pre-booking e-airline ticket purchase, online pre-booking hotel room traveling consumption role.
Download or read book Consumer Behaviour in a Digital Environment written by and published by . This book was released on 2011 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyses consumer behaviour and the interaction between consumers and businesses in the digital environment. At issue is how consumers benefit from the digital environment and whether and how they change their purchasing behaviour. A number of barriers to e-commerce and a more integrated European digital market are identified and specific policy recommendations are provided.
Download or read book Simulation Tools and Techniques written by Houbing Song and published by Springer Nature. This book was released on 2021-04-26 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the refereed post-conference proceedings of the 12th International Conference on Simulation Tools and Techniques, SIMUTools 2020, held in Guiyang, China, in August 2020. Due to COVID-19 pandemic the conference was held virtually. The 125 revised full papers were carefully selected from 354 submissions. The papers focus on simulation methods, simulation techniques, simulation software, simulation performance, modeling formalisms, simulation verification and widely used frameworks.
