Download or read book Consumer Attitudes Purchase and Use of Vegetables in Winter written by Liefeld, John and published by Guelph, Ont. : Department of Consumer Studies, University of Guelph. This book was released on 1984 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Assessment of Consumer Motivation Concerning Purchase and Use of Fresh Versus Processed Vegetables in Winter V 1 and written by University of Guelph. Department of Consumer Studies and published by . This book was released on 1984 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food Market Commentary written by and published by . This book was released on 1987 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Assessment of Consumer Motivation Concerning Purchase and Use of Fresh Versus Processed Vegetables in Winter written by Trevor A. Watts and published by . This book was released on 1984 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumers Preferences Uses and Buying Practices for Selected Vegetables written by Jon P. Weimer and published by . This book was released on 1974 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Fruit and Vegetable Buying Guide for Consumers written by and published by . This book was released on 1955 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Marketing and Consumer Behavior written by John F. Sherry and published by SAGE Publications. This book was released on 1995-05-02 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book′s primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers. --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors′ willingness and desire to apply anthropological principles to real world problems. John Sherry Jr.′s comment sums it up nicely, ′Anthropology is a practical discipline, anchoring the blue sky thinking it encourages firmly to the local ground it inhabits.′ We need to encourage blue sky thinking so we don′t repeatedly get the same answers to our inquiries. Anthropologists can help us with these issues. . . "This book gives me enormous hope that applied anthropology will help restore the tremendous value that can be gained through qualitative research techniques. Today in marketing and advertising, focus groups are grossly overused, misused, and underanalyzed. I was encouraged and excited about the authors′ discussions of good ethnographies and focus groups that, for example, instead of simply asking respondents whether or not EMF causes cancer, a far more creative and insightful exercise was performed with consumers, and then was intensely analyzed by anthropologists. All too often today, qualitative research is carelessly and quickly administered and the analysis consists of a 30-minute debriefing at the end of the last focus group. . . "In the last few years, the need for cross-cultural consumer understanding has grown rapidly. This phenomenon makes it imperative that not only must we fully understand the meanings of brands and products to our domestic consumers, but we must know which meanings are ′transportable′ to consumers in other cultures. John Sherry Jr.′s book suggests that anthropologists could and should have a major role in cross-cultural consumer understanding." --Patricia A. Cafferata, President and Chief Executive Officer, Young & Rubicam Chicago "John Sherry Jr. and his contributors bring ′marketplace anthropology′ out of the shadows and into the dazzling piazza of contemporary social thought. Wide-ranging, lively, and often witty, the sourcebook raises many intriguing questions about the trajectory of anthropology and social science in general for the 21st century. Though readers might not always agree with the approaches used, these chapters are pointed reminders of vast fields of anthropological neglect on subjects of huge importance for today′s world, yet inspirations for the work reach back to the foundations of modern anthropology, from Malinowski to W. Lloyd Warner. . . "This book makes a convincing case for the role of marketplace anthropology in basic research on humankind. While many anthropologists might approach this collection with some apprehensiveness, the editor does not shrink from the ethical issues of business anthropology. Applied anthropologists in many fields can benefit from the insights and ideas presented here. This book goes a long way toward replacing the pop-anthropology so rampant in corporate circles these days with substantive anthropological materials and sets of ideas on advertising, organizational behavior, buying and selling, profit-making, consumer relations, and much more." --J. Anthony Paredes, Florida State University "Anyone concerned with understanding the consumer will find John F. Sherry Jr.′s new book invaluable. In the past decade, the most important contributions to the meaning of products, brands, and advertising in consumers′ lives have come from anthropology. Sherry and the contributors to this volume have been in the forefront of that movement. The chapters in this volume, whether on shampoo, electric utilities, or life histories of brand behavior, capture the excitement and illumination of looking at marketing and advertising through the lens of anthropology." --Myra Stark, Saatchi & Saatchi Advertising "This book is long overdue; anthropologists as consumer researchers have been a powerful underground force for the past 15 years of innovative marketing. Major companies, as well as government and private institutions, have looked to anthropologists to help when other research has failed. John Sherry Jr. has collected outstanding anthropological practitioners in this volume, and they have written cutting-edge chapters on product symbolism, consumer culture, advertising efficacy, and international marketing. The power of this collection lies in the fresh insights to each of these themes and the ability to reframe old problems to reperceive what it means to live the life of a consumer as we approach the next century." --Steve Barnett, Managing Director, Global Business Network Containing original articles and empirical substance, Contemporary Marketing and Consumer Behavior responds to a growing demand for scholarship more tuned to the empirical and practical realities of consumer culture. Written by leading anthropologists who specialize in marketing and consumer research, it is intended as a sourcebook for readers interested in consumption and its managerial consequences. The topics and their treatments run a gamut of concerns including elements of the marketing mix (such as goods and services), advertising and promotion, relationship management, managerial intervention and development, class-and-gender-linked consumer behaviors, and the production of consumption. Anthropological perspectives and methods employed by the authors range from materialistic to semiotic and both qualitative and quantitative methods are employed. Contributors range across time, space, and topics in pursuit of understanding. The result is a multifaceted perspective of marketing and consumer behavior. Also, the remarks of eminent senior Fellows of the Association for Consumer Research, who have drawn upon anthropology to make their own seminal contributions to a number of disciplines, punctuate this exceptional volume. A remarkable and extraordinary text, Contemporary Marketing and Consumer Behavior is ideal for scholars, students and professionals in marketing, cultural studies, gender studies, psychology, sociology, anthropology, and communication.
Download or read book Food safety Knowledge Attitudes and Practices KAP among food consumers in the West Bank and Gaza Strip August 2017 written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-07-18 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food-borne diseases are an important cause of morbidity and mortality, and a significant impediment to socioeconomic development worldwide, but the full extent and burden of unsafe food is unknown. Precise information on the burden of food-borne diseases can adequately inform policy-makers, allowing them to allocate appropriate resources for food safety control and intervention efforts. In 2007, the World Health Organization (WHO) listed food safety as an increasingly important public health issue, hence governments all over the world are intensifying their efforts to improve food safety. A study conducted by WHO to estimate the global burden of food-borne diseases revealed that the most frequent cause of food-borne illnesses were diarrheal disease agents, particularly norovirus and campylobacter spp. Food-borne diarrheal disease agents caused 230,000 deaths, particularly non-typhoidal salmonella enterica that causes diarrheal and invasive diseases. Other major causes of food-borne deaths were salmonella enterica, salmonella typhi, taenia solium, hepatitis A virus and aflatoxin. Forty percent of the food-borne disease burden was amongst children under five years of age (WHO, 2015). To prevent food-borne illness, it is necessary to understand how food becomes unsafe and what proactive measures can be taken to ensure food safety. In this context, FAO commissioned Al Markaz for Development and Marketing Consultancies (Al Markaz) to conduct this study to identify Palestinian households’ knowledge, attitudes and practices (KAP) on food safety and KAP gaps as well as to develop a proper educational program for households. This report presents the main findings of the study, based on a survey of a representative sample of household consumers in the West Bank and Gaza Strip (WBGS).
Download or read book ESCS Research Abstracts written by and published by . This book was released on 1980 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of Consumer Buying Behavior in the Purchase of Frozen Vegetables and Cigarettes written by Julius Edward Brandes and published by . This book was released on 1967 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fruit and Vegetable Consumption written by MRCA Information Services. Nutritional Marketing Information Division and published by . This book was released on 1994* with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior written by Rajagopal and published by . This book was released on 2010 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book & CD. This book examines how consumer behaviour is influenced in emerging markets by the marketing strategies of global firms and analyses its impact on market, culture and consumption that contribute to the broader socio-economic development, values and lifestyle of consumers around. The discussions in the book analyse behaviour of consumers as individuals, decision makers, players in subcultures, and corporate associates in business performance of global firms. Discussions in this book delineate behavioural and relational factors of consumers in emerging markets that affect overall business performance of global firms. Strategies on building customer life time value, customer relationship management, and bottom of the pyramid consumer strategies to assure the high business performance of manufacturing, retailing and services sectors have also been analysed in the book. Managerial applications of consumer behaviour are also discussed in each chapter emphasising consumer behaviour concepts which can be employed to develop managerial strategy by the firms.
Download or read book Consumer Behaviour and Economic Growth in the Modern Economy RLE Consumer Behaviour written by Henri Baudet and published by Routledge. This book was released on 2014-12-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and North America fit this general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the last two centuries.
Download or read book Catalog written by Food and Nutrition Information Center (U.S.) and published by . This book was released on 1974 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Characteristics and Purchasing Habits of Customers at Pick your own Strawberry Farms in Central New York 1985 written by Monika Roth Crispin and published by . This book was released on 1989 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior and Consumer Attitudes of the Elderly written by Nancy Huser Miller and published by . This book was released on 1978 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
