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Book Construction de la confiance sur un site marchand

Download or read book Construction de la confiance sur un site marchand written by Abdelouahab Makhloufi and published by . This book was released on 2008 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notre recherche vise à étudier la confiance du consommateur vis-à-vis d’un site marchand. Le consommateur étant de plus en plus confronté à des vendeurs Internet qui lui sont inconnus, plusieurs chercheurs réfléchissent sur les facteurs sous-tendant la génération de la confiance. Nous nous sommes intéressés aux facteurs liés aux tiers de confiance. Plus particulièrement, nous étudions le rôle des tiers dans la construction de la confiance sur un site marchand. Les résultats de l’expérimentation qui a été menée auprès d’un échantillon de 200 personnes montrent que : (1)- la présence sur le site des tiers de confiance augmente la confiance des consommateurs vis-à-vis du marchand, (2)- la confiance se construit selon un modèle que nous avons développé, (3)- la confiance est un déterminant de l’intention d’achat sur le site, de l’intention de retour sur le site et de l’intention de recommander le site.

Book Achat sur internet  comment susciter la confiance

Download or read book Achat sur internet comment susciter la confiance written by Inès Chouk and published by Editions L'Harmattan. This book was released on 2009 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans le contexte d'Internet, les problèmes de fraude auxquels s'ajoute une virtualité totale des échanges découragent plus d'un consommateur à acheter via ce canal. Les vendeurs en ligne gagneraient à réfléchir aux moyens permettant d'instaurer la confiance vis-à-vis de leurs sites. Cet ouvrage met en lumière certains aspects de la confiance en ligne et propose des recommandations managériales aux marchands Internet.

Book D  terminants de la confiance du consommateur vis    vis d un marchand internet non familier   une approche par le role des tiers

Download or read book D terminants de la confiance du consommateur vis vis d un marchand internet non familier une approche par le role des tiers written by Ines Chouk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Si les travaux de Luhmann (1988) développent l'idée selon laquelle la familiarité est une condition nécessaire de la confiance, cette recherche a pour dessein de montrer, sans prétention et dans un contexte particulier, les limites d'une telle assertion voire son anti-thèse. Le projet de ce travail est d'étudier la confiance du consommateur vis-à-vis d'un marchand Internet non familier. En effet, le consommateur étant de plus en plus confronté à des vendeurs Internet qui lui sont inconnus, chercheurs et praticiens gagneraient à réfléchir aux facteurs sous-tendant la génération de la confiance. Nous nous sommes intéressés aux facteurs liés aux parties tierces. Plus particulièrement, nous étudions le rôle des labels de confiance, des témoignages d'anciens clients du marchand et du partenariat avec un marchand connu. Pour évaluer la pertinence de notre question de recherche, nous avons mené une étude qualitative exploratoire auprès d'un échantillon de 20 personnes. Les résultats montrent que quatre types de facteurs sont susceptibles d'influencer la confiance des consommateurs : des facteurs inhérents au site, des facteurs liés au marchand, des facteurs liés à l'individu mais aussi des facteurs liés à des parties tierces. Nous avons ensuite développé une échelle de mesure du concept central de cette thèse : la confiance du consommateur vis-à-vis d'un marchand Internet. Les données ont été collectées sur un échantillon total de 430 personnes (enquête papier et enquête en ligne). Les analyses des études exploratoires et confirmatoires réalisées attestent de la fiabilité et de la validité de l'échelle. Enfin, un dispositif expérimental a été mis en place pour tester : (1)- le rôle des parties tierces dans le développement de la confiance du consommateur vis-à-vis du marchand Internet, (2)- le rôle modérateur du risque perçu lié à Internet et (3)- l'impact de la confiance vis-à-vis du marchand sur les intentions comportementales. Pour les besoins de la recherche, un site de voyages "sejourpascher.com" a été créé. Les résultats de l'expérimentation qui a été menée auprès d'un échantillon de 304 étudiants montrent que : (1)- la présence, sur le site, d'un label et de témoignages augmente la confiance des consommateurs vis-à-vis du marchand, (2)- le risque perçu lié à Internet modère l'impact de la présence du label et des témoignages sur la confiance vis-à-vis du marchand, (3)- la confiance est un déterminant de l'intention d'achat sur le site, de l'intention de retour sur le site et de l'intention de recommander le site. A la lumière ces résultats, des implications théoriques et managériales ont été proposées.

Book Proceedings of the 3rd International Conference of Economics and Management  CIREG 2016  Volume II

Download or read book Proceedings of the 3rd International Conference of Economics and Management CIREG 2016 Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.

Book An English exercise book  for the construction of the French language     At the end is given The epistolary correspondent  or  A collection of letters relating to trade     A new edition  much improved

Download or read book An English exercise book for the construction of the French language At the end is given The epistolary correspondent or A collection of letters relating to trade A new edition much improved written by J. DAUBICHON and published by . This book was released on 1776 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Trust and Economic Learning

Download or read book Trust and Economic Learning written by Nathalie Lazaric and published by Edward Elgar Publishing. This book was released on 1998-01-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book is a welcome addition to two growing literatures in economics: on "trust" and "learning". . . . The book is well produced and well edited by Lazaric and Lorenz who provide a useful introduction and overview in their chapter on "The learning dynamics of trust, reputation and confidence".' - Jonathan Michie, The Economic Journal Trust and Economic Learning brings together innovative research by an internationally recognised group of scholars from Europe and the United States. The distinction between trust and a variety of related concepts, including reputation, implicit contracts and confidence is examined.

Book In Praise of Love

    Book Details:
  • Author : Alain Badiou
  • Publisher : New Press/ORIM
  • Release : 2012-11-27
  • ISBN : 1595588892
  • Pages : 114 pages

Download or read book In Praise of Love written by Alain Badiou and published by New Press/ORIM. This book was released on 2012-11-27 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The renowned French philosopher’s “ode to love’s power to unite in the face of eternity, and its optimism in the face of pain” (Publishers Weekly). In a world rife with consumerism, where online dating promises risk-free romance and love is all too often seen as a mere variant of desire and hedonism, Alain Badiou believes that love is under threat. Taking to heart Rimbaud’s famous line “love needs reinventing,” In Praise of Love is the celebrated French intellectual’s passionate treatise in defense of love. For Badiou, love is an existential project, a constantly unfolding quest for truth. This quest begins with the chance encounter, an event that forever changes two individuals, challenging them “to see the world from the point of view of two rather than one.” This, Badiou believes, is love’s most essential transforming power. Through thought-provoking dialogue edited from a conversation between Badiou and Truong, a vibrant cast of thinkers are invoked: Kierkegaard, Plato, de Beauvoir, Proust, and more, create a new narrative of love in the face of twenty-first-century modernity. Moving, zealous, and wise, Badiou’s “paean to the anticapitalist, antiessentialist, unifying power of love” urges us not to fear it but to see it as a magnificent undertaking that compels us to explore others and to move away from an obsession with ourselves (Publishers Weekly). “Finally, the cure for the pornographic, utilitarian exchange of favors to which love has been reduced in America. Alain Badiou is our philosopher of love.” —Simon Critchley, author of The Faith of the Faithless

Book eWork and eBusiness in Architecture  Engineering and Construction

Download or read book eWork and eBusiness in Architecture Engineering and Construction written by Alain Zarli and published by CRC Press. This book was released on 2008-09-03 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1994, the European Conference on Product and Process Modelling (www.ecppm.org) has been providing a review of research, development and industrial implementation of product and process model technology in construction. The 7th European Conference on Product and Process Modelling (ECPPM 2008) provided a unique discussion platform for topics of

Book The Euro  Consequences for the Consumer and the Citizen

Download or read book The Euro Consequences for the Consumer and the Citizen written by Thierry Vissol and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "EURO". The name of the single currency for the European Union has not been chosen casually by the Heads of State and Government during the Madrid Council of December 1995. After tough discus sions, it has been unanimously accepted. The intention was to recall to every single citizen that this new money would be his money, that it would be the expression of the new European environment carefully built since the "fifties" to avoid any return to war and barbarism in Europe. Confidence and positive expectations for a better future put in the European construction have thus been clearly linked to the confidence in the new European currency and vice-versa. Euro notes and coins will be the first expression, clear, material and universal (for any European citizen being young or old, rich or poor, but also for the rest of the world) of a European identity alongside the national one. Obviously, it is of the outmost importance that the change over to the euro, be as smooth and as citizen-friendly as possible.

Book The Social Meaning of Money

Download or read book The Social Meaning of Money written by Viviana A. Zelizer and published by Princeton University Press. This book was released on 2021-09-14 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dollar is a dollar—or so most of us believe. Indeed, it is part of the ideology of our time that money is a single, impersonal instrument that impoverishes social life by reducing relations to cold, hard cash. After all, it's just money. Or is it? Distinguished social scientist and prize-winning author Viviana Zelizer argues against this conventional wisdom. She shows how people have invented their own forms of currency, earmarking money in ways that baffle market theorists, incorporating funds into webs of friendship and family relations, and otherwise varying the process by which spending and saving takes place. Zelizer concentrates on domestic transactions, bestowals of gifts and charitable donations in order to show how individuals, families, governments, and businesses have all prescribed social meaning to money in ways previously unimagined.

Book

    Book Details:
  • Author :
  • Publisher : Odile Jacob
  • Release :
  • ISBN : 2738190081
  • Pages : 385 pages

Download or read book written by and published by Odile Jacob. This book was released on with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Savings and Development

Download or read book Savings and Development written by and published by . This book was released on 1996 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Expanding the Lexicon

Download or read book Expanding the Lexicon written by Sabine Arndt-Lappe and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-01-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of new lexical units and patterns has been studied in different research frameworks, focusing on either system-internal or system-external aspects, from which no comprehensive view has emerged. The volume aims to fill this gap by studying dynamic processes in the lexicon – understood in a wide sense as not being necessarily limited to the word level – by bringing together approaches directed to morphological productivity as well as approaches analyzing general types of lexical innovation and the role of discourse-related factors. The papers deal with ongoing changes as well as with historical processes of change in different languages and reflect on patterns and specific subtypes of lexical innovation as well as on their external conditions and the speakers’ motivations for innovating. Moreover, the diffusion and conventionalization of innovations will be addressed. In this way, the volume contributes to understanding the complex interplay of structural, cognitive and functional factors in the lexicon as a highly dynamic domain.

Book The Worth of Goods

Download or read book The Worth of Goods written by Jens Beckert and published by Oxford University Press. This book was released on 2011-06-23 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on theory and empirical research, this interdisciplinary book brings together leading social scientists to examine how prices are set and how values emerge inside and outside of markets, which have become the central force in the contemporary economy.

Book Exportateur Americain

Download or read book Exportateur Americain written by and published by . This book was released on 1912 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: