Download or read book Consequences for Budweiser and its Marketing Management due to the Corona Crisis written by Laura Hins and published by GRIN Verlag. This book was released on 2021-02-17 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Heilbronn University, language: English, abstract: As the current health crisis due to the dramatic spread of COVID-19 poses a challenge to socie-ties, governments and businesses across the globe, also the American brand Budweiser is strongly affected by its consequences. Therefore, the objective of this written report is to exam-ine to what extent the corona crisis affects the brand Budweiser and its marketing management. To begin with, after providing some general information about the brand, I will investigate how strongly Budweiser is currently affected and will be affected in the next one or two years by the effects of the corona crisis. Secondly, it will be analysed how the brand is currently communi-cating with its end consumers as well as how this communication is changing compared to the time before the sanitary crisis. Eventually, I will evaluate the quality of communication and final-ly, I will declare what I would change as a marketing manager.
Download or read book Brand Management written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2021-04-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.
Download or read book Managing Organisations During the COVID 19 Vortex written by Wilhelm Crous and published by eBook Partnership. This book was released on 2020-04-20 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Organisations During the COVID-19 Vortex is a comprehensive book to help leaders navigate their organisation through the Coronavirus crisis. From managing day-to-day practicalities, to scenario planning and sense-making, this book offers guidelines from over 20 leading experts to help executives deal with their most pressing challenges:- How to manage uncertainty and complexity - Leadership excellence in the COVID-19 crisis- Promoting mental wellness in the workplace- Sense-making for better decision-making in a crisis- Effective crisis communication- Economic and social scenarios- Business contingency planning during COVID-19- Retaining resilience in chaotic conditions- How to navigate lockdowns with certainty- Best practices for managing virtual workers- The legal implications of COVID-19 for employers- And more!This book is essential reading for any executive who is grappling with how to deal with the complexity, uncertainty and unpredictability of this vortex. Trusted, bold and courageous leadership is required to navigate this crisis. Managing Organisations During the COVID-19 Vortex will give leaders the context, tools, guidelines and perseverance needed to face this crisis head-on and lead their organisations into a future beyond the Coronavirus.Key chapters include:- Black swans and the butterfly effect: The keys to understanding COVID-19 - COVID-19: Economic and social impact - Managing uncertainty, complexity and chaos in a crisis vortex- Sense-making for decision-making: A futures thinking perspective for executives in times of crisis - Revisiting, reframing, resetting and re-starting: Navigate crisis lockdowns- Crisis leadership excellence: Navigating in, beyond and through a crisis - Leadership in a time of crises: A challenge for the middle- Business continuity planning during a pandemic: Coronavirus 2020 - Crisis communication: Lessons learned from a pandemic- Remaining resilient in traumatic and chaotic conditions- Promoting personal and workplace mental health in the age of COVID-19- Stress: Manage it and build resilience- Virtual working practices - Tencent responding to the coronavirus- Coronavirus in a fractured democracy- The coronavirus vortex: Employment - The coronavirus: Implications for employers- The day after COVID-19
Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Download or read book The Coronavirus Crisis and Its Teachings written by Roland Benedikter and published by BRILL. This book was released on 2021-12-13 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roland Benedikter and Karim Fathi describe the pluri-dimensional characteristics of the Coronavirus crisis and draw the pillars for a more “multi-resilient” Post-Corona world, including political recommendations on how to generate it.
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Download or read book Prune written by Gabrielle Hamilton and published by Random House. This book was released on 2014-11-04 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER From Gabrielle Hamilton, bestselling author of Blood, Bones & Butter, comes her eagerly anticipated cookbook debut filled with signature recipes from her celebrated New York City restaurant Prune. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY PUBLISHERS WEEKLY NAMED ONE OF THE BEST BOOKS OF THE SEASON BY Time • O: The Oprah Magazine • Bon Appétit • Eater A self-trained cook turned James Beard Award–winning chef, Gabrielle Hamilton opened Prune on New York’s Lower East Side fifteen years ago to great acclaim and lines down the block, both of which continue today. A deeply personal and gracious restaurant, in both menu and philosophy, Prune uses the elements of home cooking and elevates them in unexpected ways. The result is delicious food that satisfies on many levels. Highly original in concept, execution, look, and feel, the Prune cookbook is an inspired replica of the restaurant’s kitchen binders. It is written to Gabrielle’s cooks in her distinctive voice, with as much instruction, encouragement, information, and scolding as you would find if you actually came to work at Prune as a line cook. The recipes have been tried, tasted, and tested dozens if not hundreds of times. Intended for the home cook as well as the kitchen professional, the instructions offer a range of signals for cooks—a head’s up on when you have gone too far, things to watch out for that could trip you up, suggestions on how to traverse certain uncomfortable parts of the journey to ultimately help get you to the final destination, an amazing dish. Complete with more than with more than 250 recipes and 250 color photographs, home cooks will find Prune’s most requested recipes—Grilled Head-on Shrimp with Anchovy Butter, Bread Heels and Pan Drippings Salad, Tongue and Octopus with Salsa Verde and Mimosa’d Egg, Roasted Capon on Garlic Crouton, Prune’s famous Bloody Mary (and all 10 variations). Plus, among other items, a chapter entitled “Garbage”—smart ways to repurpose foods that might have hit the garbage or stockpot in other restaurant kitchens but are turned into appetizing bites and notions at Prune. Featured here are the recipes, approach, philosophy, evolution, and nuances that make them distinctively Prune’s. Unconventional and honest, in both tone and content, this book is a welcome expression of the cookbook as we know it. Praise for Prune “Fresh, fascinating . . . entirely pleasurable . . . Since 1999, when the chef Gabrielle Hamilton put Triscuits and canned sardines on the first menu of her East Village bistro, Prune, she has nonchalantly broken countless rules of the food world. The rule that a successful restaurant must breed an empire. The rule that chefs who happen to be women should unconditionally support one another. The rule that great chefs don’t make great writers (with her memoir, Blood, Bones & Butter). And now, the rule that restaurant food has to be simplified and prettied up for home cooks in order to produce a useful, irresistible cookbook. . . . [Prune] is the closest thing to the bulging loose-leaf binder, stuck in a corner of almost every restaurant kitchen, ever to be printed and bound between cloth covers. (These happen to be a beautiful deep, dark magenta.)”—The New York Times “One of the most brilliantly minimalist cookbooks in recent memory . . . at once conveys the thrill of restaurant cooking and the wisdom of the author, while making for a charged reading experience.”—Publishers Weekly (starred review)
Download or read book Cultural Entrepreneurship written by Vanessa Ratten and published by Springer Nature. This book was released on 2022-07-19 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural entrepreneurship uses culture as a way to understand innovative business ventures. Culture in this edited book involves the beliefs and values associated with certain forms of behaviour. This means the way individuals are involved in business ventures is based on their cultural ideas. This edited book focuses on how cultural entrepreneurship is an important way to understand how cultural products and services such as art, food, music and literature influence the development of business ventures. Thereby highlighting the interesting and unique way cultural ideas are embedded in entrepreneurial activities.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Producing and Consuming the Craft Beer Movement written by Wesley Shumar and published by Taylor & Francis. This book was released on 2023-03-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.
Download or read book Driving Sustainability through Engineering Management and Systems Engineering written by Simon P. Philbin and published by MDPI. This book was released on 2021-09-08 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ongoing impact of the COVID-19 pandemic, the challenge of realizing sustainability across the triple bottom line of social, environmental, and economic development remains an urgent priority. If anything, it is now imperative that we work towards achieving the United Nations Sustainable Development Goals (SDGs). However, the global challenges are significant. Many of the societal challenges represent complex problems that require multifaceted solutions drawing on multidisciplinary approaches. Engineering management involves the management of people and projects related to technological or engineering systems—this includes project management, engineering economy and technology management, as well as the management and leadership of teams. Systems engineering involves the design, integration and management of complex systems over the full life cycle—this includes requirements capture and integrated system design, as well as modelling and simulation. In addition to the theoretical underpinnings of both disciplines, they also provide a range of tools and techniques that can be used to address technological and organisational complexity. The disciplines of engineering management and systems engineering are therefore ideally suited to help tackle both the challenges and the opportunities associated with realising a sustainable future for all. This book provides new insights on how engineering management and systems engineering can be utilised as part of the journey towards sustainability. The book includes a discussion of a broad range of different approaches to investigate sustainability through utilising quantitative, qualitative and conceptual methodologies. The book will be of interest to researchers and students focused on the field of sustainability as well as practitioners concerned with devising strategies for sustainable development.
Download or read book Data science and health economics in precision public health written by Demetris Lamnisos and published by Frontiers Media SA. This book was released on 2023-11-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Recovering Civility during COVID 19 written by Matteo Bonotti and published by Springer Nature. This book was released on 2021-03-02 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open Access book examines many of the challenges posed by the COVID-19 pandemic through the distinctive lens of civility. The idea of civility appears often in both public and academic debates, and a polarized political climate frequently leads to allegations of uncivil speech and behaviour. Norms of civility are always contested, even more so in moments of crisis such as a global pandemic. A focus on civility provides crucial insight and guidance on how to navigate the social and political challenges resulting from COVID-19. Furthermore, it offers a framework through which citizens and policymakers can better understand the causes and consequences of incivility, and devise ways to recover civility in our social and political lives.
Download or read book Think Outside The Building written by Rosabeth Moss Kanter and published by Hachette UK. This book was released on 2020-02-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard's Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies the leadership paradigm of the future: the ability to "think outside the building" to overcome establishment paralysis and produce significant innovation for a better world. Kanter provides extraordinary accounts of the successes and near-stumbles of purpose-driven men and women from diverse backgrounds united in their conviction that positive change is possible. A former Trader Joe's executive, for example, navigated across business, government, and community sectors to deal with poor nutrition in inner cities while reducing food waste. A concerned European banker used the power of persuasion, not position, to find novel financing for improving the health of the oceans. A Washington couple enticed global partners to join an Uber-like platform to match skilled refugees with talent-hungry companies. A visionary journalist-turned-entrepreneur closed social divides by giving fifty million social media users access to free local education and culture. When traditional approaches are inadequate or resisted, advanced leadership skills are essential. In this book, Kanter shows how people everywhere can unleash their creativity and entrepreneurial adroitness to mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future.
Download or read book Healthy Buildings written by JOSEPH G. ALLEN and published by Harvard University Press. This book was released on 2022-10-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buildings can make us sick or keep us well. Diseases and toxins course through indoor spaces, making us ill. Meanwhile, better air quality and light levels improve productivity. At a time when the COVID-19 pandemic has us focused more than ever on indoor air quality, Healthy Buildings shows how much we have to gain from human-centered design.
Download or read book COVID 19 Food System Frailties and Opportunities written by Claire Kremen and published by Frontiers Media SA. This book was released on 2023-11-21 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global coronavirus pandemic is revealing major weaknesses, inequities and system-wide risks in global food systems, giving renewed urgency to foster pathways to greater food system sustainability and resilience. Due to rising unemployment, supply chain disruptions and other responses to the pandemic, such as disruptions to social assistance programs in some countries, predictions suggest a near doubling of food insecurity globally. Nutritional changes are also occurring, as food availability and access changes, leading to substitution of dry, canned or processed foods for healthier, fresh ingredients, for some communities, and the reverse for others. These food security and nutritional changes are likely to be as impactful on human health as the virus itself. As a system-wide shock, the pandemic reveals weaknesses of global supply chains. The media highlighted empty supermarket shelves alongside food dumping in situations where producers locked into disappearing food service outlets were unable to access new markets. Farmers with long-standing reliance on migrant agricultural labor that can no longer travel across international borders under lockdown struggle to access support for the upcoming harvest season. The pandemic highlights well-known inequities for marginalized food systems employees; as essential workers are exposed to greater risks of contracting the virus in food-processing, agricultural and grocery store settings, but have little choice in accepting these conditions in order to keep these low-paying jobs. The pandemic reinforces another well-known food system inequity: marginalized and impoverished minorities often suffer from diet-related diseases (i.e. cardiovascular diseases, diabetes) and/or malnutrition that place them at greater risk of morbidity and mortality from the coronavirus. Lockdowns and border closures are reducing economic opportunities such as day labor and agricultural markets in some regions, such as much of Africa; ensuing risks of food and nutrition insecurity for vast segments of the population threaten to set back development, increase social conflict, and catalyze migration. Finally, the current pandemic shines a spotlight on the systemic risk of infectious diseases to emerge and become globalized through local bushmeat markets and international wildlife trade, and how wildlife hunting and trade is influenced by land use changes, including by industrial agriculture. At the same time, adaptive responses to the coronavirus illustrate how more resilient and sustainable food systems could evolve going forward. To avoid supply chain disruptions, communities are increasing their reliance on local food systems, including an increase in urban gardening and community-supported agriculture programs. Small-scale farmers are innovating to connect with buyers and with each other, including through new online marketing initiatives. Entrepreneurs are identifying foods that would otherwise be wasted and directing them to food banks. Retailers and wholesalers are re-configuring their distribution networks to shift food to where it is needed most. Food pantries, local producers and food businesses are also collaborating with municipal governments to address food security gaps arising from COVID-19 impacts.
Download or read book Researching Craft Beer written by Daniel Clarke and published by Emerald Group Publishing. This book was released on 2021-12-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching Craft Beer offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers. The volume offers a prescient assessment of historic, present, and likely future developments within the sector.
