Download or read book Confesiones personales de un publicitario written by Luis Bassat and published by Grupo Planeta (GBS). This book was released on 2008-05-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: En 1963 David Ogilvy publicó sus Confessions of an Advertising Man (Confesiones de un publicitario). El libro se convirtió en un bestseller y hoy sigue siendo un referente en las prácticas publicitarias. Inspirado en este volumen del genio de la publicidad que fuera su maestro y luego socio, Luís Bassat hace un recorrido por los momentos que han marcado su vida, como publicista y como persona. Autor de campañas memorables y creador de marcas imborrables, el texto de Bassat destila conocimiento y revela los conceptos, tácticas y técnicas que han forjado su carrera estelar como publicista. Memorias íntimas y atípicas de una de las figuras más relevantes de la publicidad moderna, de un hombre que se confiesa inquieto, inconformista, tenaz y perfeccionista; también judío, padre, empresario y coleccionista. Escritas en un lenguaje sencillo y eficaz—como marca el estilo de Bassat y Ogilvy—harán las delicias del lector, del publicitario, del retirado y del profano.
Download or read book Confesiones de un publicitario written by David Ogilvy and published by . This book was released on 1967 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: En estas Confesiones, Ogilvy nos explica con toda sencillez las razones de su exito en Madison Avenue. Este es un libro muy especial. Es un libro tecnico. (Por esto ha sido incluido en esta coleccion). Pero no se parece en nada a un libro tecnico. Esta redactado con una gracia y un estilo muy poco comunes. Su extraordinario impacto ha trascendido al gran publico, al que descubre un mundo curioso y apasionante. Por esta razon ha sido traducido a doce idiomas y se ha vendido en Estados Unidos como un best-seller, a razon de cinco mil ejemplares por semana. Es pues un libro interesante, no solo para aquellos cuya profesion esta relacionada de una u otra forma con la Publicidad, sino tambien para los que observan la Publicidad como un fenomeno apasionante de la epoca en que vivimos.
Download or read book El libro rojo de la publicidad written by Luis Bassat and published by DEBOLSILLO. This book was released on 2002-11-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: He aquí todas las estrategias y secretos para conseguir que un producto triunfe. He aquí la publicidad que vende, tanto en radio, prensa o televisión. Como el autor dice, la publicidad no es una carrera de velocidad sino una prueba de resistencia.
Download or read book Mi vida en la publicidad written by Claude C. Hopkins and published by . This book was released on 1945 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ogilvy publicidad written by David Ogilvy and published by . This book was released on 1986 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kinky Sex Confessions Letters 1 4 written by Dani Jensen and published by Createspace Independent Publishing Platform. This book was released on 2015-10-20 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Kinky Sex Confessions letters are a compilation of first person letter confessions of dirty sex secrets that the story teller experienced... and now describes in their own words. Letter 1 - Role Reversal Letter 2 - When Our Husbands Leave Letter 3 - He Bent Me over ... In Front Of My Husband Letter 4 - Screwing My Friend's mom
Download or read book And the Serpent Said to the Woman written by Miren Lourdes Oñederra and published by Center for Basque Studies Press. This book was released on 2005 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the confessions of a married woman in her mid thirties who examines every detail of her life. This book won the Euskadi Prize for Literature in Basque.
Download or read book Nothing Grows by Moonlight written by Torborg Nedreaas and published by U of Nebraska Press. This book was released on 1987-01-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman recounts her hopeless involvement with her teacher, even after his marriage, and examines the ways society makes women emotionally and economically dependent
Download or read book The New Girl written by Jennifer Degenhardt and published by . This book was released on 2017-10-07 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taruka is the new girl at the high school in town. The story takes the reader through a year of high school that Taruka is not likely to forget. She makes friends and meets a boy, Cooper. Like Cooper and many of the students at the school Taruka is very involved in sports, so she gets along with her new classmates well. But issues arise with her newfound friendship with Cooper when their differences are highlighted by the adults in their lives. This book is intended as a reader for students learning English. While the story has a plot similar to the classic story of Romeo and Juliet or Tony and Maria, the vocabulary and grammar are simple and comprehensible even for those just beginning with English.
Download or read book The End of the Spanish Empire 1898 1923 written by Sebastian Balfour and published by OUP Oxford. This book was released on 1997 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an account of Spain's disastrous war with the United States in 1898, in which she lost the remnants of her old empire. The book also analyzes the ensuing political and social crisis in Spain from the loss of empire, through World War I, to the military coup of 1923.
Download or read book Power Pricing written by Robert J. Doan and published by Simon and Schuster. This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore
Download or read book LEV written by and published by . This book was released on 1999 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Jos Pepe Mujica written by Dialogue With Kintto Lucas and published by Independently Published. This book was released on 2020-06 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dialogue by José "Pepe" Mujica with Kintto Lucas is a contribution to reflection on the reality of the current world. Global politics and economy, progressive governments and social struggles, the peace agreement in Colombia, the difficulties of Venezuela and the legacy of Hugo Chávez, the coup against Dilma Rousseff and Lula Da Silva in Brazil, current capitalism and the consumerism culture, the meaning of democracy, unlivable cities, the popular and solidarity economy, migration, the need to consolidate the integration of Latin America, the advance of the ultra right in Europe, the international politics of the United States, the future of the peasants and the control of seeds by transnational corporations, from the guerrillas to the presidency, socialism and the quixotes who were left on the road, are some of the topics discussed in this two-way dialogue.
Download or read book Spanish Poetry of the Twentieth Century written by Andrew Debicki and published by University Press of Kentucky. This book was released on 2021-12-14 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twentieth-century Spanish poetry has received comparatively little attention from critics writing in English. Andrew Debicki now presents the first English-language history published in the United States to examine the sweep of modern Spanish verse. More important, he is the first to situate Spanish poetry in the context of European modernity, to trace its trajectory from the symbolists to the postmodernists. Avoiding the rigid generational schemes and catalogs of names found in traditional Hispanic literary histories, Debicki offers detailed discussions of salient books and texts to construct an original and compelling view of his subject. He demonstrates that contemporary Spanish verse is rooted in the modem tradition and poetics that see the text as a unique embodiment of complex experiences. He then traces the evolution of that tradition in the early decades of the century and its gradual disintegration from the 1950s to the present as Spanish poetry came to reflect features of the postmodern, especially the poetics of text as process rather than as product. By centering his study on major periods and examining within each the work of poets of different ages, Debicki develops novel perspectives. The late 1960s and early 1970s, for example, were not merely the setting for a new aestheticist generation but an era of exceptional creativity in which both established and new writers engendered a profound, intertextual, and often self-referential lyricism. This book will be essential reading for specialists in modern Spanish letters, for advanced students, and for readers inter-ested in comparative literature.
Download or read book Monetizing Innovation written by Madhavan Ramanujam and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
