Download or read book Game Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Download or read book The Fortunes of the Courtier written by Peter Burke and published by John Wiley & Sons. This book was released on 2013-04-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to understand the different readings of Castiglione's Cortegiano or Book of the Courtier from the Renaissance to the twentieth century.

Download or read book The Mediterranean Medina written by AA. VV. and published by Gangemi Editore spa. This book was released on 2016-01-03T00:00:00+01:00 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume collects the proceedings of the International Seminar The Mediterranean Medina, that took place in the School of Architecture at Pescara from 17th to 19th of June 2004.

Download or read book Retrotopia written by Zygmunt Bauman and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have long since lost our faith in the idea that human beings could achieve human happiness in some future ideal state—a state that Thomas More, writing five centuries ago, tied to a topos, a fixed place, a land, an island, a sovereign state under a wise and benevolent ruler. But while we have lost our faith in utopias of all hues, the human aspiration that made this vision so compelling has not died. Instead it is re-emerging today as a vision focused not on the future but on the past, not on a future-to-be-created but on an abandoned and undead past that we could call retrotopia. The emergence of retrotopia is interwoven with the deepening gulf between power and politics that is a defining feature of our contemporary liquid-modern world—the gulf between the ability to get things done and the capability of deciding what things need to be done, a capability once vested with the territorially sovereign state. This deepening gulf has rendered nation-states unable to deliver on their promises, giving rise to a widespread disenchantment with the idea that the future will improve the human condition and a mistrust in the ability of nation-states to make this happen. True to the utopian spirit, retrotopia derives its stimulus from the urge to rectify the failings of the present human condition—though now by resurrecting the failed and forgotten potentials of the past. Imagined aspects of the past, genuine or putative, serve as the main landmarks today in drawing the road-map to a better world. Having lost all faith in the idea of building an alternative society of the future, many turn instead to the grand ideas of the past, buried but not yet dead. Such is retrotopia, the contours of which are examined by Zygmunt Bauman in this sharp dissection of our contemporary romance with the past.

Download or read book Gehry Draws written by Frank O. Gehry and published by Mit Press. This book was released on 2004 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing was Frank Gehry's way of "thinking aloud" as a master architect. Tracing this part of Gehry's creative process through 32 major projects, both built and unbuilt, this volume features more than 900 illustrations.

Download or read book Criminal Law in Hungary written by Krisztina Karsai and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book was originally published as a monograph in the International encyclopaedia of laws/Criminal law."

Download or read book Community in Quest written by and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.

Download or read book University of the Nations written by Philip Caraman and published by . This book was released on 1981 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Finite Elements in Geomechanics written by G. Gudehus and published by John Wiley & Sons. This book was released on 1977 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to the Analysis of the Literary Text written by Cesare Segre and published by Bloomington : Indiana University Press. This book was released on 1988 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reality Is Broken written by Jane McGonigal and published by Penguin. This book was released on 2011-01-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.

Download or read book The English School written by Malcolm Seaborne and published by Routledge. This book was released on 2020-09-07 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Britain has a rich heritage of school buildings dating from the later Middle Ages to the present day. While some of these schools have attracted the attention of architectural historians, they have not previously been considered from the educational viewpoint. Even schools of little or no architectural interest are important sociologically, since the changing architecture of schools reflects changing ideas about how children should be educated and organized for teaching purposes. Documentary material relating to education is often fragmentary, and buildings may thus constitute the only real source of knowledge about the development of particular schools and can also throw light on general educational history. Originally published in 1971, this book is, therefore, not only a major contribution to architectural history but also a study in the development of educational ideas and practices from the fourteenth to the nineteenth century.

Download or read book Coordinating Participation in Dialogue Interpreting written by Claudio Baraldi and published by John Benjamins Publishing. This book was released on 2012 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dialogue interpreting, which takes place in institutional settings such as legal proceedings, healthcare contexts, work meetings or media talk, has attracted increasing attention in translation, language and communication studies. Drawing on transcribed sequences of authentic talk, this volume raises questions about aspects of interpreting that have been taken for granted, challenging preconceived notions about differences between professional and non-professional interpreting and pointing in new directions for future research. Collecting contributions from major scholars in the field of dialogue interpreting and interaction studies, the volume offers new insights into the relationship between interpreting and mediating. It addresses a wide readership, including students and scholars in translation and interpreting studies, mediation and negotiation studies, linguistics, sociology, communication studies, conversation analysis, discourse analysis.

Download or read book Educational Research the Educationalization of Social Problems written by Paul Smeyers and published by Springer Science & Business Media. This book was released on 2009-04-14 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pushing ‘social’ responsibilities on schools is a process that has been underway for a long time. This phenomenon has been studied more in Europe than in North America and the U.K. and has been labelled Pädagogisierung. The editors have chosen to use ‘Educationalization’ to identify the overall orientation or trend toward thinking about education as the focal point for addressing or solving larger human problems. The term describes these phenomena as a sub-process of the ‘modernization’ of society, but it also has negative connotations, such as increased dependence, patronization, and pampering. In this book distinguished philosophers and historians of education focus on ‘educationalization’ to expand its meaning through an engagement with educational theory. Topics discussed are the family and the child, the ‘learning society’, citizenship education, widening participation in higher education, progressive education, and schooling movements such as No Child Left Behind. ‘Smeyers’ and Depaepe's book offers great insights into one of the most ambivalent phenomena of today's educational world and especially educational policy. The contributions assembled represent perspectives of some of the most respected scholars in the field. Their manifold critiques of the educationalization of social problems are rather convincing. Our time is definitely ripe for such analysis!’ Roland Reichenbach, Center for Educational Studies, University of Basel, Switzerland ‘This is a challenging, critical and analytical treatment of the tendency of contemporary administrations to overburden educational institutions with the expectation that they will provide the solutions to an increasingly diverse range of social and economic problems. It brings together the theoretical resources of a distinguished international group of philosophers and historians of education and deserves the careful attention of educational policy makers, practitioners and researchers alike.’ David Bridges, Von Hügel Institute, St Edmund’s College, Cambridge, England This publication is realized by the Research Community (FWO-Vlaanderen / Research Foundation Flanders, Belgium) Philosophy and History of the Discipline of Education: Evaluation and Evolution of the Criteria for Educational Research. Also realized by the Research Community are Educational Research: Why ‘What Works’ Doesn’t Work (2006) and Educational Research: Networks and Technologies (2007).

Download or read book Bourgeois Society in Nineteenth century Europe written by Jürgen Kocka and published by Berg Publishers. This book was released on 1993 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since the late 18th century, European society has been undergoing a transformation in which the most dynamic element has been the middle class. This provocative book contains the first comprehensive study of 18th and early 19th century bourgeois society by American, European and Israeli scholars in history, anthropology, literature, sociology and law. They examine the specific characteristics of the middle class social types, the extent to which their values and interests altered the texture of 19th century European society and national differences that emerged in their development.

Download or read book Towards a Theory of Schooling Routledge Revivals written by David Hamilton and published by Routledge. This book was released on 2013-09-13 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989, Towards a Theory of Schooling explores and debates the relationship between school and society. It examines the form and function of one of humankind’s most important social institutions, following the cutting edge of pedagogic innovation from mainland Europe through the British Isles to the USA. In the process, the book throws important light upon the origins and evolution of the school based notions of class, curriculum, classroom, recitation and class teaching.

Download or read book The Black Box of Schooling written by Sjaak Braster and published by P.I.E-Peter Lang S.A., Editions Scientifiques Internationales. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the classroom, the most important meeting place for teachers and pupils in an education building. Our knowledge, however, about what happens inside this space is limited. In many respects the classroom is still the black box of the educational system. To open up this box, this volume brings together scholars from the disciplines of Art, Architecture, History, Pedagogy and Sociology. They present a wide variety of new perspectives, methodologies and sources for studying classrooms. The book examines images and representations of classrooms (photographs, paintings and pictures on school walls), writings and documents inside the classroom (school exercise books, teachers' log books and observer reports), memories and personal experiences of classrooms (egodocuments from teachers and pupils, and oral history interviews), the space and design of classrooms (architecture, school murals and the transformation of space), and material objects in the classroom (school furniture, primers for reading and school wall charts). The essays are illustrated with a unique collection of more than fifty photographs of classrooms in Europe.