Download or read book Comunicaci n en la gesti n de crisis written by José Carlos Losada Díaz and published by Editorial UOC. This book was released on 2010 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: La crisis del 11M, el Prestige, Coca-Cola, el caso Madelaine, el accidente del Airbus de AirFrance en Brasil o del vuelo de Spanair en Barajas o el incendio de la Torre Windsord en Madrid, son algunos de los ejemplos que muestra este libro y que ilustran la idea de lo cerca que están las empresas, marcas, ong's, territorios o gobiernos de alcanzar, en cualquier momento, una situación de crisis. Las crisis no son fenómenos esporádicos, aislados o infrecuentes. Están dentro de la lógica del mercado, del comportamiento de las personas y del funcionamiento de las organizaciones. Entender esto es el primer paso para afrontar con garantías la irrupción de situaciones delicadas, graves o urgentes para la compañía. No hacerlo es, simplemente, una imprudencia. En este contexto, la comunicación resulta imprescindible. Con su gestión estratégica, tanto en la prevención como en la reacción ante la crisis, es posible minimizar su impacto y sus consecuencias y, en muchos casos, transformar lo inevitable en una oportunidad única de proyección positiva para la organización.

Download or read book Comunicaci n de crisis written by Francisco Marín and published by Editorial Almuzara. This book was released on 2009-03 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.

Download or read book Comunicaci n Preventiva written by Miguel Túñez López and published by Netbiblo. This book was released on 2007-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: La comunicación se ha convertido en los últimos tiempos en una pieza decisiva en las estrategias político-económicas de las empresas e instituciones que interactúan en la sociedad global. Sin embargo, la imagen pública que proyectan a través de los medios de comunicación cuando tienen que enfrentarse a crisis es todavía notablemente mejorable. Con demasiada frecuencia, a la crisis real, y a sus inevitables consecuencias, se añaden las crisis mediáticas que se derivan de una mala gestión de la comunicación en esos casos de máxima presión. La comunicación de crisis tiene como objetivo facilitar el diseño de estrategias preventivas y protocolos de comunicación que permitan controlar los efectos de la crisis en la opinión pública y, en consecuencia, minimizar los daños inevitables. De ahí que los gabinetes de comunicación sean piezas estratégicas en la operatividad de empresas e instituciones, pues de su eficacia y profesionalidad dependerá, en buena medida, su propia supervivencia en el concierto social.

Download or read book La gesti n y la comunicaci n de crisis en el sector de alimentaci n y bebidas written by Pilar Saura and published by Universidad Pontificia Comillas. This book was released on 2005-06-22 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: La autora analiza la gestión de comunicación de crisis en un sector clave para la economía española como es el de alimentación y bebidas, que presenta una gran complejidad. Como punto de partida revisa los principales conceptos y modelos de comunicación de crisis. Tras la revisión de 38 tipos diferentes de crisis sufridas por las empresas y su gestión de comunicación en estas situaciones, se complementa con la aportación de un modelo preventivo para la gestión de la comunicación de crisis.

Download or read book Estamos preparados La gesti n de la comunicaci n de crisis en la Administraci n P blica espa ola written by Ismael Crespo and published by INAP. This book was released on 2017-06-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debido a la especificidad de una crisis, que nos sitúa ante un escenario de vulnerabilidad e incertidumbre y donde el sistema de valores y legitimidad se han puesto en jaque, se hace necesario minimizar sus efectos y proteger la reputación a través de la comunicación. La importancia de la comunicación de crisis ha ido creciendo en los últimos años, la constante aparición de casos de crisis y la respuesta que ofrecen los responsables públicos de su gestión, justifica el interés por iniciar trabajos que incrementen el conocimiento sobre este fenómeno, sus características, herramientas, estrategias de comunicación y los resultados de su gestión. El propósito fundamental de esta obra es servir de instrumento teórico-práctico para aquellos que se dedican a la comunicación en el ámbito público. Contenido: Introducción. Capítulo I. Marco teórico. Capítulo II. Casos de comunicación de crisis en las administraciones públicas. Capitulo III. Manual de comunicación en situaciones de crisis para las administraciones públicas. Bibliografía.

Download or read book An lisis de la gesti n de comunicaci n de crisis en la industria manufacturera de alimentaci n y bebidas espa ola desde la perspectiva preventiva written by María José Vega Intriago and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La industria manufacturera de alimentación y bebidas ostenta una importancia generalizada por el tipo de actividad, al cubrir necesidades esenciales y básicas de la población pero su actual contexto se enmarca en base a nuevas tendencias sociodemográficas, tecnológicas y de sostenibilidad que generan nuevas necesidades así como adaptación de procedimientos o incluso, formas de gestión diferentes. Esta necesidad de adaptación da cabida a las crisis, potenciales o reales pero en todo caso, requieren de una profesionalización desde el punto de vista preventivo y de gestión reforzada por la estrategia de comunicación. Por tanto, la investigación se centra en detectar aquellos factores y describir actuaciones, que conforman un marco de prevención de crisis en la industria objeto de estudio bajo el título: Análisis de Gestión de la Comunicación de Crisis en la Industria Manufacturera de Alimentación y Bebidas Española, Desde la Perspectiva Preventiva. Para ello, se inicia un análisis que desarrolla conceptualmente la comunicación de crisis y prevención de la misma, a través de fundamentos teóricos y se completa con el estudio de la actividad empresarial, manufactura de alimentación y bebidas en España...

Download or read book Ongoing Crisis Communication written by W. Timothy Coombs and published by SAGE Publications. This book was released on 2018-12-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making. Visit the author′s blog at https://coombscrisiscommunication.wordpress.com.

Download or read book Crisis Communication written by Finn Frandsen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I – Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II – Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory’s implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick’s contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III – Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV – Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V – Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI – Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII – Critical approaches Ethics in crisis communication Section VIII – The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here.

Download or read book Internal Crisis Communication written by Mats Heide and published by Routledge. This book was released on 2019-06-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a crisis society, with traditional media responding on a minute-by-minute basis on daily, seemingly inevitable, organizational crises. Whether crises have become more prevalent or we're simply more aware of them, they are now of great concern to organizations and crisis management and communication is a priority. Most organizations have a crisis response plan; many have dedicated crisis and security management staff. Yet much of the emphasis has been on action outside of the organization. Neglecting communication between managers and employees, they risk poor, inconsistent crisis management and the very real possibility of crisis escalation. Crisis management, like charity, begins in the home. Internal Crisis Communication is one of the first guides to communication inside organizations, before, during and after a crisis – not just on the acute crisis phase – to provide a complete and holistic guide for managers that will help them manage and contain crises. It includes an in-depth real-life case study, referred to throughout, from the author's own experience, which makes practical application explicit and the methodology clear. Strengthened by rigorous academic research and tested in real-life crisis situations, the methods included in this book will be invaluable for communication professionals, security officers and crisis managers, as well as valuable reading for students and researchers interested in crisis and risk management.

Download or read book The Handbook of Crisis Communication written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2012-01-10 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

Download or read book Effective Crisis Communication written by Robert R. Ulmer and published by SAGE Publications. This book was released on 2010-11-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fully updated Second Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis.

Download or read book Crisis Communication written by Alan Jay Zaremba and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by: Providing a theoretical framework for understanding crisis communication Examining the recommendations of academics and practitioners Reviewing cases that required efficient communication during crises Describing the steps and stages for crisis communication planning Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

Download or read book Comunicaci n de Crisis 2 0 written by and published by . This book was released on with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Responding to Crisis written by Dan Pyle Millar and published by Routledge. This book was released on 2003-12-08 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication. To help set the tone for that description, the opening chapter reviews a rhetorical perspective on organizational crisis. As such it raises questions and provokes issues more than it addresses and answers them definitively. The other chapters can be viewed as a series of experts participating in a panel discussion. The challenge to each of the authors is to add depth and breadth of understanding to the analysis of the rhetorical implications of a crisis, as well as to the strategies that can be used ethically and responsibly. Central to this analysis is the theoretic perspective that crisis response requires rhetorically tailored statements that satisfactorily address the narratives surrounding the crisis which are used by interested parties to define and judge it. This volume will be of value to scholars and students interested in crisis communication, and is certain to influence future work and research on responding to crises.

Download or read book Comunicaci n corporativa Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Download or read book Organizational Crisis Communication written by Finn Frandsen and published by SAGE. This book was released on 2016-10-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.

Download or read book Crisis Communication and Crisis Management written by Burton St. John III and published by SAGE Publications. This book was released on 2016-08-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis. Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.