Download or read book Computational Advertising written by Kushal Dave and published by . This book was released on 2014-10-29 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computational Advertising: Techniques for Targeting Relevant Ads surveys and discusses the problems and solutions pertaining to the information retrieval, machine learning and statistics domain of Computational Advertising.

Download or read book Computational Advertising written by Peng Liu and published by CRC Press. This book was released on 2020-05-12 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets

Download or read book Computational Advertising written by Peng Liu and published by CRC Press. This book was released on 2020-05-12 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets

Download or read book Advances in Information Retrieval Theory written by Leif Azzopardi and published by Springer Science & Business Media. This book was released on 2009-08-31 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second International Conference on the Theory of Information Retrieval, ICTIR 2009, held in Cambridge, UK, in September 2009. The 18 revised full papers, 14 short papers, and 11 posters presented together with one invited talk were carefully reviewed and selected from 82 submissions. The papers are categorized into four main themes: novel IR models, evaluation, efficiency, and new perspectives in IR. Twenty-one papers fall into the general theme of novel IR models, ranging from various retrieval models, query and term selection models, Web IR models, developments in novelty and diversity, to the modeling of user aspects. There are four papers on new evaluation methodologies, e.g., modeling score distributions, evaluation over sessions, and an axiomatic framework for XML retrieval evaluation. Three papers focus on the issue of efficiency and offer solutions to improve the tractability of PageRank, data cleansing practices for training classifiers, and approximate search for distributed IR. Finally, four papers look into new perspectives of IR and shed light on some new emerging areas of interest, such as the application and adoption of quantum theory in IR.

Download or read book Digital Advertising written by Shelly Rodgers and published by Taylor & Francis. This book was released on 2017-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2012-04-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

Download or read book Fraud Prevention in Online Digital Advertising written by Xingquan Zhu and published by Springer. This book was released on 2017-06-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

Download or read book Machine Learning Contests A Guidebook written by Wang He and published by Springer Nature. This book was released on 2023-10-11 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically introduces the competitions in the field of algorithm and machine learning. The first author of the book has won 5 championships and 5 runner-ups in domestic and international algorithm competitions. Firstly, it takes common competition scenarios as a guide by giving the main processes of using machine learning to solve real-world problems, namely problem modelling, data exploration, feature engineering, model training. And then lists the main points of difficulties, general ideas with solutions in the whole process. Moreover, this book comprehensively covers several common problems in the field of machine learning competitions such as recommendation, temporal prediction, advertising, text computing, etc. The authors, also knew as "competition professionals”, will explain the actual cases in detail and teach you various processes, routines, techniques and strategies, which is a rare treasure book for all competition enthusiasts. It is very suitable for readers who are interested in algorithm competitions and deep learning algorithms in practice, or computer-related majors.

Download or read book Advertising and Branding Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Download or read book International Conference on Applications and Techniques in Cyber Security and Intelligence ATCI 2018 written by Jemal Abawajy and published by Springer. This book was released on 2018-11-05 with total page 1367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights innovative ideas, cutting-edge findings, and novel techniques, methods and applications touching on all aspects of technology and intelligence in smart city management and services. Above all, it explores developments and applications that are of practical use and value for Cyber Intelligence-related methods, which are frequently used in the context of city management and services.

Download or read book Pervasive Advertising written by Jörg Müller and published by Springer Science & Business Media. This book was released on 2011-09-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.

Download or read book Time aware Conversion Prediction For E commerce written by Wang Xiaoling and published by World Scientific. This book was released on 2018-01-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence. Contents: IntroductionBasic Conversion Prediction ModelsModeling of the Conversion DelayTime-Aware Conversion PredictionMulti-Touch Attribution Analysis in Online AdvertisingAccumulative MTA Analysis in Online AdvertisingConclusions Readership: Researchers, academics, professionals and graduate students in databases, artificial intelligence and pattern recognition. Keywords: Multi-Touch Attribution;Computational Advertising;Survival AnalysisReview:0

Download or read book Introduction To Data Science written by Gaoyan Ou and published by World Scientific. This book was released on 2023-11-24 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book systematically introduces the basic contents of data science, including data preprocessing and basic methods of data analysis, handling special problems (e.g. text analysis), deep learning, and distributed systems.In addition to systematically introducing the basic content of data science from a theoretical point of view, the book also provides a large number of data analysis practice cases.

Download or read book Research Handbook on Intellectual Property and Artificial Intelligence written by Ryan Abbott and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: This incisive Handbook offers novel theoretical and doctrinal insights alongside practical guidance on some of the most challenging issues in the field of artificial intelligence and intellectual property. Featuring all original contributions from a diverse group of international thought leaders, including top academics, judges, regulators and eminent practitioners, it offers timely perspectives and research on the relationship of AI to copyright, trademark, design, patent and trade secret law.

Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Download or read book Intelligent Systems Modeling and Simulation II written by Samsul Ariffin Abdul Karim and published by Springer Nature. This book was released on 2022-10-12 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a new system of modeling and simulations based on intelligence system. As we are directly moving from Third Industrial Revolution (IR3.0) to Fourth Industrial Revolution (IR4.0), there are many emergence techniques and algorithm that appear in many sciences and engineering branches. Nowadays, most industries are using IR4.0 in their product development as well as to refine their products. These include simulation on oil rig drilling, big data analytics on consumer analytics, fastest algorithm for large-scale numerical simulations and many more. These will save millions of dollar in the operating costs. Without any doubt, mathematics, statistics and computing are well blended to form an intelligent system for simulation and modeling. Motivated by this rapid development, in this book, a total of 41 chapters are contributed by the respective experts. The main scope of the book is to develop a new system of modeling and simulations based on machine learning, neural networks, efficient numerical algorithm and statistical methods. This book is highly suitable for postgraduate students, researchers as well as scientists that have interest in intelligent numerical modeling and simulations.

Download or read book Computer Science and Education in Computer Science written by Tanya Zlateva and published by Springer Nature. This book was released on 2023-11-11 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed post-conference proceedings of the 19th International Conference on Computer Science and Education in Computer Science, CSECS 2023, held in June 2023 in Boston, MA, USA. The 23 full papers and 9 short papers were carefully reviewed and selected from 88 submissions. The papers cover many systems technologies, applications, and services as well as solutions. Multiple topics have been addressed including the theory of computation, models of computation, computational complexity and cryptography, logic, design, and analysis of algorithms, network architectures, performance evaluation, network services, software engineering, software creation, and management, applied computing, machine learning, and education.