Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2003-12-31 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.
Download or read book Comportements du consommateur 3e d written by Denis Darpy and published by Dunod. This book was released on 2012-05-02 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage a pour objectif d'exposer les principaux concepts permettant de décrire et de comprendre le comportement des consommateurs, afin de prendre les meilleures décisions marketing. Revue dans sa structure, cette nouvelle édition est illustrée de nombreux exemples et couvre les recherches les plus récentes du domaine.
Download or read book Etudes commerciales written by and published by . This book was released on 1986 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comportements et consommations alimentaires en France written by HEBEL Pascale and published by Lavoisier. This book was released on 2007-06-08 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comportements et consommations alimentaires en France, rassemble les plus récentes données compilées et analysées par le Centre de recherche pour l'étude et l'observation des conditions de vie (Crédoc) lors de l'enquête Comportements et consommations alimentaires en France (CCAF 2004). Portant sur 2 978 individus de 3 ans et plus, représentatifs de la population française, CCAF 2004 propose pour la première fois de croiser les attitudes et comportements avec les consommations individuelles. Cette étude complète et enrichit les enquêtes Inca 1999 et ASPCC de 1994. Comportements et consommations alimentaires en France, (CCAF 2004) met en lumière les nouvelles tendances, sous-tendues par des transformations profondes de la société (rapport au travail, urbanisation ). Simplification des repas, plateaux-repas, repas solitaires, aliments tout prêts, démographie l'analyse des données montre la lente transformation des comportements, qui risque à terme de remettre en cause le modèle français, fondé sur trois repas principaux, pris à des heures régulières, chez soi ou en famille Comportements et consommations alimentaires en France, (CCAF 2004) fournit des données chiffrées précises concernant les apports en énergie et nutriments pour les adultes et les enfants. Cet ouvrage constitue un précieux outil d'analyse et de prospective pour les professionnels de la nutrition et de la diététique ou les autorités de santé, ainsi que pour de nombreuses fonctions de l'industrie agroalimentaire (R&D, marketing-communication ).
Download or read book Journal of Business Research written by University of Georgia. College of Business Administration and published by . This book was released on 1990 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Business Research written by and published by . This book was released on 1990 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Key to Economic Science and Managerial Sciences written by and published by . This book was released on 1983 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semi-monthly review (with annual indexes) of abstracts on economics, finance, trade, industry, foreign aid, management, marketing, labour.
Download or read book La R glementation Du Comportement Des Monopoles Et Entreprises Dominantes en Droit Communautaire written by B. Baardman and published by . This book was released on 1977 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference report on comparative Community law and treaties with regard to the regulation of monopolies in the EC and the USA - examines political aspects involved in controlling abuses by market-dominating enterprises in both the public sector and the private sector. Diagrams, graphs, references and statistical tables. Conference held in bruges 1977.
Download or read book Comportements du consommateur 5e d written by Denis Darpy and published by Dunod. This book was released on 2020-08-26 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage a pour objectif d'exposer les principaux concepts permettant de décrire et de comprendre le comportement des consommateurs, afin de prendre les meilleures décisions marketing. Cette nouvelle édition prend en compte les nouveaux modes de consommation arrivés avec le digital, la consommation collaborative et responsable. Les nombreux exemples sont actualisés, complétés par les recherches les plus récentes.
Download or read book Information Obligations and Disinformation of Consumers written by Gert Straetmans and published by Springer Nature. This book was released on 2019-09-05 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload. It provides a comparative analysis based on national reports from countries with common law and civil law traditions in Asia, America and Europe, and presents the reports in the form of chapters that have been drafted on the basis of a questionnaire, and which use the same structure as the questionnaire to allow them to be easily compared. The book starts with an analysis of the basic assumptions underlying the current consumer protection models and examines whether and how consumer models adapt to the new market conditions. The second part addresses the information obligations themselves, first highlighting the differences in the reported countries before narrowing the analysis down to countries with a general pre-contractual information duty, particularly the transparency requirements that often come with such a duty. The next part examines recent developments in the law on food labelling, commercial practices and unfair contract terms in order to identify whether similar traits can be found in European and non-European jurisdictions. The fourth part of the book focuses on specific information obligations in the financial services and e-commerce sectors, discussing the fact that legislators are experimenting with different forms of summary disclosures in these sectors. The final part provides a critical appraisal of the recent developments in consumer information obligations, addressing the question of whether the multiple criticisms from behavioural sciences necessitate abandonment or refinement of current consumer information models in favour of new, more adequate forms of consumer protection, and providing suggestions.
Download or read book Aanwinsten van de Centrale Bibliotheek Queteletfonds written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 1986 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SCAD Bulletin written by and published by . This book was released on 1988 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management International written by and published by . This book was released on 1961 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agrindex written by and published by . This book was released on 1994 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:
