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Book Marketing Et Services

Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Comportements du consommateur   5e   d

Download or read book Comportements du consommateur 5e d written by Denis Darpy and published by Dunod. This book was released on 2020-08-26 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage a pour objectif d'exposer les principaux concepts permettant de décrire et de comprendre le comportement des consommateurs, afin de prendre les meilleures décisions marketing. Cette nouvelle édition prend en compte les nouveaux modes de consommation arrivés avec le digital, la consommation collaborative et responsable. Les nombreux exemples sont actualisés, complétés par les recherches les plus récentes.

Book

    Book Details:
  • Author :
  • Publisher : Editions Bréal
  • Release :
  • ISBN : 2749521025
  • Pages : 387 pages

Download or read book written by and published by Editions Bréal. This book was released on with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing critique   le consommateur collaborateur en question

Download or read book Marketing critique le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.

Book Proceedings of the 3rd International Conference of Economics and Management  CIREG 2016  Volume II

Download or read book Proceedings of the 3rd International Conference of Economics and Management CIREG 2016 Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.

Book Think Human

    Book Details:
  • Author : Olivier Duha
  • Publisher : Kogan Page Publishers
  • Release : 2024-01-03
  • ISBN : 139861453X
  • Pages : 225 pages

Download or read book Think Human written by Olivier Duha and published by Kogan Page Publishers. This book was released on 2024-01-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth.

Book International Bibliography Of Economics 2003

Download or read book International Bibliography Of Economics 2003 written by Compiled by the British Library of Political and Economic Science and published by Psychology Press. This book was released on 2004-12 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features * Authority: Rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. * Breadth: today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. * International Coverage: the IBSS reviews scholarship published in over 30 languages, including publications from Eastern Europe and the developing world. * User friendly organization: all non-English titles are word sections. Extensive author, subject and place name indexes are provided in both English and French.

Book Bibliographie Internationale D anthropologie

Download or read book Bibliographie Internationale D anthropologie written by and published by Psychology Press. This book was released on 2002-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.

Book Ibss  Anthropology  1996

    Book Details:
  • Author : Compiled by the British Library of Political and Economic Science
  • Publisher : Psychology Press
  • Release : 1997
  • ISBN : 9780415160803
  • Pages : 432 pages

Download or read book Ibss Anthropology 1996 written by Compiled by the British Library of Political and Economic Science and published by Psychology Press. This book was released on 1997 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an unrivelled overview of intellectual development in anthropology.

Book Consumption Tax Trends 2012 VAT GST and Excise Rates  Trends and Administration Issues

Download or read book Consumption Tax Trends 2012 VAT GST and Excise Rates Trends and Administration Issues written by OECD and published by OECD Publishing. This book was released on 2012-11-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption Tax Trends provides information on Value Added Tax/Goods and Services Tax (VAT/GST) and excise duty rates in OECD member countries.

Book International Bibliography of Economics 1998

Download or read book International Bibliography of Economics 1998 written by Compiled by the British Library of Political and Economic Science and published by Psychology Press. This book was released on 1999-12-16 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned for its international coverage and rigorous selection procedures, this series provides the most comprehensive and scholarly bibliographic service available in the social sciences. Arranged by topic and indexed by author, subject and place-name, each bibliography lists and annotates the most important works published in its field during the year of 1997, including hard-to-locate journal articles. Each volume also includes a complete list of the periodicals consulted.

Book Ibss  Anthropology  1995

Download or read book Ibss Anthropology 1995 written by and published by Psychology Press. This book was released on 1997-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bibliography lists the most important works published in anthropology in 1995. Renowned for its international coverage and rigorous selection procedures, IBSS provides researchers and librarians with the most comprehensive and scholarly bibliographic service available in the social sciences. IBSS is compiled by the British Library of Political and Economic Science at the London School of Economics, one of the world's leading social science institutions. Published annually, IBSS is available in four subject areas: anthropology, economics, political science and sociology.

Book Bibliographie Internationale D anthropologie Sociale Et Culturelle

Download or read book Bibliographie Internationale D anthropologie Sociale Et Culturelle written by International Committee for Social Science Information and Documentation and published by Psychology Press. This book was released on 1986-11-20 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Book International Bibliography of the Social Sciences

Download or read book International Bibliography of the Social Sciences written by British Library of Political and Economic Science and published by Psychology Press. This book was released on 1992 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehenisve knowledge of the social sciences.

Book Education and Research for Marketing and Quality Management in Libraries   La formation et la recherche sur le marketing et la gestion de la qualit   en biblioth  que

Download or read book Education and Research for Marketing and Quality Management in Libraries La formation et la recherche sur le marketing et la gestion de la qualit en biblioth que written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Book Marketplace Lifestyles in an Age of Social Media  Theory and Methods

Download or read book Marketplace Lifestyles in an Age of Social Media Theory and Methods written by Lynn R Kahle and published by Routledge. This book was released on 2014-12-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

Book International Bibliography of Economics

Download or read book International Bibliography of Economics written by British Library of Political and Economic Science and published by Psychology Press. This book was released on 1993 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.