Download or read book COMPETITION BASED MARKET SHARE FORECASTING written by WILLAM T. ROBINSON and published by . This book was released on 1989 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Forecasting Competitors Market Share Using Multivariate Linear Time Series Analysis written by Rolf Kunstek and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper presents an approach to forecast competitors' market share in the banking industry. Multivariate linear time series analysis was applied to a state space model with stochastic components. Three time series were interrelated as two exogenous variables and one endogenous variable. The interrelation was restricted to stochastic trends. Two dummy variables were added to the model to smoothen the exogenous variables. In the example, market shares development analysis was presented, two competitors correlate positively; that is, they have a nearly parallel development. Both competitors, however, correlate negatively with a third competitor; that is, the third competitor has an antagonistic relation to each of them. This type of analysis allows accurate and reliable forecasts which are important for competitor monitoring. Moreover, the forecasts can be used as an expected case in the market scenario. The paper is an important contribution to the exploration of the quantitative dynamics of competition systems that are generated by the business activities of competitors.

Download or read book Market Share Analysis written by Lee G. Cooper and published by Springer. This book was released on 2011-10-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword In April1971, Los Angeles and its satellite cities were treated to one of its least interesting and least publicized elections in years. Nothing seemed to be hotly contested. A few Los Angeles city councilmen were up for reelection as were some members of the Board of Ed ucation and the Board of Trustees of the Community Colleges. - Nakanishi, Cooper and Kassarjian [1974] Our colleague, Professor Harold H. Kassarjian, ran for one of the seats on the Board of Trustees and received 17,286 votes. While he lost the election, he had collected the data which he felt characterized voting in such /ow-invo/vement cases. He asked us to join him in writing a follow-up to a study of a similar election which had been published the previous faU in Public Opinion Quarter/y. Neither of us was content with the methods and models used in the prior study. Shares are different than other criteria, be they vote shares, market shares or retail stores' shares of customers. Different methods are needed to reflect their special nature. And thus began a research collaboration, running 17 years, so far. Though our combined research efforts have covered diverse areas of consumer choice behavior, in recent years we carne to the realization that our models and analytical methods might be very profitably employed in the analysis of market-share figures for consumer products.

Download or read book How To Predict Share Price Variation written by Johnny Ch Lok and published by . This book was released on 2019-08-06 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⦁How prices war influences competitors' response An analysis of competitors-their cost structures, capabilities, and strategic positioning-is equally valuable. Industrywide price reductions may be appropriate under certain circumstances. But many unprofitable price wars happen because a company sees an opportunity to increase market share or profits through lower prices, while ignoring the fact that competitors will respond. Market research may reveal that sales increases following a price cut justify the action, but this same research often simply ignores competitors' price responses. Businesses need to pay attention at the strategic level to the twin questions of who will respond and how. Smart product managers recognize the need to understand the competition and empathize with them. They project how competitors will set prices by carefully tracking historical patterns, understanding which events have triggered price changes in the past, and by tracking the timing and magnitude of price responses. They monitor public statements made by senior executives and published in company reports. And they keep their eyes peeled for activity in resource markets: competitors that acquire a new technology, labor force, information system, or distribution channel, or that form a new brand alliance, will probably make some kind of a price move that will affect other players in the industry.A company's direct competitors that share the same technology and speak to the same markets are important rivals. But indirect competitors that satisfy customer needs through the use of different technologies and that have completely different cost structures are perhaps the most dangerous. In fact, direct competitors such as major airlines frequently coexist quite peacefully. Examining their pricing-decision rules suggests why. U.S. Department of Transportation studies indicate that when one hub-based airline enters another's hub, it typically does not engage in price-based competition because it fears retaliation in its own hub. Conversely, price wars may often be started by a company from an entirely different industry, with a radically different technology, whose cost advantages give it enough leverage to enter your market and steal your share. The process of identifying competitors also reveals the strengths and weaknesses of current and potential rivals. This has important implications for how a company competes. It is generally wise to not stir a hornet's nest by starting a price war with a competitor that has a significantly larger resource base or a reputation for being a fierce price warrior. When analyzing your competition, carefully determine who they are, how price fits with their strategic position, how they make pricing decisions, and what their capabilities and resources are.

Download or read book U S Market Trends Forecasts written by Gale Group and published by Gale Cengage. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. Market Trends and Forecasts will provide graphic representations of market statistics, filling a need for easily reproducible report-ready "snapshots" of market data. Included in this annual publication are three to four pages of statistics, graphically represented in pie charts and tables, for each of 400 industries. These graphics provide a brief overview of the industry and projections for industry performance, including: -- Market size, both in the form of a time-series table (the last five to 10 years) indicating dollar amounts and the percent growth, followed by an accompanying table indicating specific amounts -- Market sectors, in the form of a pie chart indicating market segmentation by type and an accompanying table indicating specific percentages and monetary values -- Competitive analysis, listing the sector's market share leaders in a graph and a table -- Market forecasts, including a chart indicating the projected performance of the market segment for six years in the future and an accompanying table with specific figures In addition, U.S. Market Trends and Forecasts will include textual overviews of historical industry performance and forecasted performance for 30 broad industry categories covering 400 market segments. The directory will feature an introductory essay that will synthesize trends and will note the fastest growing and slowest growing industries, as well as those projected to grow most and least quickly. Other features include a master index, appendix with references to SIC and NAICS equivalents and an annotated source list.

Download or read book Grab More Market Share written by Ross Shafer and published by John Wiley & Sons. This book was released on 2011-08-02 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.

Download or read book Needs Based Market Segmentation Strategies written by James R. Taylor and published by Van Rye Publishing, LLC. This book was released on 2021-12-06 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wouldn’t it be great if you had a tool for accurately predicting businesses’ future successes or failures and winners or losers based on something other than historical facts and figures about those businesses? . . . Written by a leading business school professor, this book presents business executives, investors, students, educators, and others with that tool! “Market Segmentation” is the division of businesses’ potential customers into groups based on a wide range of characteristics, including demographics, income and education levels, interests, and more. And “Needs-Based Market Segmentation,” as presented in this book, is an innovative form of market segmentation that allows accurate forecasts of businesses’ future competitive performance (successes and failures, winners and losers) by measuring today’s consumer and business needs. This book is the result of requests from students and business executives to have a document that summarizes material the author, Professor James R. Taylor, presented in MBA classes and executive education programs during his over forty-year teaching and research career at the University of Michigan’s famed Ross School of Business. The book is cleverly written as a recounting of the real-life progression of a business school student named Bob as he learned about the Needs-Based Market Segmentation process in school and then used that process to make millions in the stock market and retire early. Are you the next Bob? Read and find out.

Download or read book Product Market Competition and Analyst Forecasting Activity written by In-Mu Haw and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, we investigate how product market competition affects the extent of analyst following and the properties of analyst forecasts. Using a broad sample of firms from 37 countries over the 1990 to 2008 period, we find that firms that operate in more concentrated industries and with stronger pricing power are associated with greater analyst following, higher forecast accuracy, and lower forecast dispersion. Moreover, the effect of product market power on analyst following and forecast properties is more pronounced in countries with less effective competition laws and higher entry costs. These findings suggest that high industry concentration and a dominant market position enhance the earnings predictability of firms and lower their information uncertainty, and that country-level institutions that promote competition effectively constrain the power in product markets.

Download or read book Principles of Forecasting written by J.S. Armstrong and published by Springer Science & Business Media. This book was released on 2001 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook summarises knowledge from experts and empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. Includes a comprehensive forecasting dictionary.

Download or read book What is the Impact of Increased Business Competition written by Sónia Félix and published by International Monetary Fund. This book was released on 2019-12-13 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper studies the macroeconomic effect and underlying firm-level transmission channels of a reduction in business entry costs. We provide novel evidence on the response of firms' entry, exit, and employment decisions. To do so, we use as a natural experiment a reform in Portugal that reduced entry time and costs. Using the staggered implementation of the policy across the Portuguese municipalities, we find that the reform increased local entry and employment by, respectively, 25% and 4.8% per year in its first four years of implementation. Moreover, around 60% of the increase in employment came from incumbent firms expanding their size, with most of the rise occurring among the most productive firms. Standard models of firm dynamics, which assume a constant elasticity of substitution, are inconsistent with the expansionary and heterogeneous response across incumbent firms. We show that in a model with heterogeneous firms and variable markups the most productive firms face a lower demand elasticity and expand their employment in response to increased entry.

Download or read book Advances in Business and Management Forecasting written by Kenneth D. Lawrence and published by Emerald Group Publishing. This book was released on 2006-02-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more.

Download or read book Forecasting Performance of Market Share Attraction Models written by Daniel Klapper and published by . This book was released on 1998 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Download or read book Market and Sales Forecasting written by Norbert Lloyd Enrick and published by . This book was released on 1979 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Analysis for Marketing Planning written by Donald R. Lehmann and published by McGraw-Hill Companies. This book was released on 1991 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Download or read book Market and Sales Forecasting Manual written by Gordon J. Bolt and published by Prentice Hall. This book was released on 1982 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Planning for Products and Markets written by Douglas W. Foster and published by Longman Publishing Group. This book was released on 1972 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: