Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Download or read book Artificial Intelligence and TheFuture of Power written by Rajiv Malhotra and published by Rupa Publications India Pvt Limited. This book was released on 2021-01-10 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recurrent debate surrounding AI concerns the extent of human work that could be replaced by machines over the next twenty years when compared to new jobs created by AI. Numerous reports have addressed this issue, reaching a wide range of conclusions. Experts consider it a reasonable consensus that eventually a significant portion of blue- and white-collar jobs in most industries will become obsolete, or at least transformed, to such an extent that workers will need re-education to remain viable. This percentage of vulnerable jobs will continue to increase over time. The obsolescence will be far worse in developing countries where the standard of education is lower.

Download or read book Artificial Intelligence in Asset Management written by Söhnke M. Bartram and published by CFA Institute Research Foundation. This book was released on 2020-08-28 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has grown in presence in asset management and has revolutionized the sector in many ways. It has improved portfolio management, trading, and risk management practices by increasing efficiency, accuracy, and compliance. In particular, AI techniques help construct portfolios based on more accurate risk and return forecasts and more complex constraints. Trading algorithms use AI to devise novel trading signals and execute trades with lower transaction costs. AI also improves risk modeling and forecasting by generating insights from new data sources. Finally, robo-advisors owe a large part of their success to AI techniques. Yet the use of AI can also create new risks and challenges, such as those resulting from model opacity, complexity, and reliance on data integrity.

Download or read book Deploying Machine Learning written by Robbie Allen and published by Addison-Wesley Professional. This book was released on 2019-05 with total page 99998 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, business leaders and managers recognize that machine learning offers their companies immense opportunities for competitive advantage. But most discussions of machine learning are intensely technical or academic, and don't offer practical information leaders can use to identify, evaluate, plan, or manage projects. Deploying Machine Learning fills that gap, helping them clarify exactly how machine learning can help them, and collaborate with technologists to actually apply it successfully. You'll learn: What machine learning is, how it compares to "big data" and "artificial intelligence," and why it's suddenly so important What machine learning can do for you: solutions for computer vision, natural language processing, prediction, and more How to use machine learning to solve real business problems -- from reducing costs through improving decision-making and introducing new products Separating hype from reality: identifying pitfalls, limitations, and misconceptions upfront Knowing enough about the technology to work effectively with your technical team Getting the data right: sourcing, collection, governance, security, and culture Solving harder problems: exploring deep learning and other advanced techniques Understanding today's machine learning software and hardware ecosystem Evaluating potential projects, and addressing workforce concerns Staffing your project, acquiring the right tools, and building a workable project plan Interpreting results -- and building an organization that can increasingly learn from data Using machine learning responsibly and ethically Preparing for tomorrow's advances The authors conclude with five chapter-length case studies: image, text, and video analysis, chatbots, and prediction applications. For each, they don't just present results: they also illuminate the process the company undertook, and the pitfalls it overcame along the way.

Download or read book artificial Intelligence Machine Learning In Marketing written by James Seligman and published by Lulu.com. This book was released on 2020-02-17 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory and practice of AI and ML in marketing saving time, money

Download or read book ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT written by James Seligman and published by Lulu.com. This book was released on 2018-09-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

Download or read book Evolution Of Artificial Intelligence In Marketing Comparison With Traditional Marketing written by Parasmehak Khokhar and published by . This book was released on 2020 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business being dynamic is evolving day by day, such innovations can be seen in each and very sphere of the business. The marketing sphere has also not left un touched of it, with the change in the mode of the communication and integration the conventional marketing has been evolving into the non-conventional marketing through the inculcation of the Artificial Intelligence in the marketing, the development of this had lead to major change in the marketing to study the evolution of the AI in the marketing and along with the adoption and the perspective of the customers toward AI marketing has been desired to study through the medium of this research, for this the survey has been conducted through the questionnaire system composed of different mix of the customer to know their awareness toward the AI in marketing and along with that the factors which lead to their adoption of the AI. The study has concluded that yes although there has been major inclement toward the AI but still its proper implementation would take some time for the over all adoption on the level of the customers also and on the level of companies also.

Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Download or read book Web Analytics 2 0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Download or read book Artificial Intelligence in Marketing written by IntroBooks Team and published by IntroBooks. This book was released on with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.

Download or read book Machine Learning and Artificial Intelligence in Marketing and Sales written by Niladri Syam and published by Emerald Group Publishing. This book was released on 2021-03-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Download or read book Artificial Intelligence Business written by Jeff MC Frockman and published by . This book was released on 2019-11-09 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever asked yourself how you can work magic just to see your business grow? Say, an increase in production and sales or being in a position to hire the best qualified staff members for your team? Well, the Artificial Intelligence a Modern Approach Handbook is just what you need to achieve just that! Could you be looking for a book on Machine Learning and Artificial Intelligence that is informative yet interesting, straight forward and easy to read? You don't need to search any further, this manuscript is all you need. The Artificial Intelligence a Modern Approach will give you a deep insight in the exciting world of Artificial Intelligence. If you are wondering whether implementing Artificial Intelligence in your business will yield any benefits or not, this handbook will enable you to answer this and many more questions related to AI. If this is the very first time you are hearing about the term Artificial Intelligence for the first time, this could actually be the book that will push you into the AI world. If you are confused about whether the possible risks associated with Artificial Intelligence will outweigh the benefits, you aren't sure whether to go the technology way or not, then Artificial Intelligence a Modern Approach is that book that will help you clear out the cloudiness in your mind. What matters is your reasons for choosing to or not to use AI systems in your business. It is very obvious that the AI benefits are many and the impact that they cause in businesses cannot be overlooked. The possibility that a machine can actually do human tasks in a quicker way, even inn solving complex problems, is simply mind blowing. How far will these systems go in making the running of your business? The answer lies in this handbook. Ever wondered how your competitors always manage to keep ahead of you? Wondering what draws their customers to their business? Asking yourself why you aren't managing to achieve as much profit as you would like? Well, you will find invaluable tips that will clearly guide you on how you will apply the AI to achieve all these. Inside you will find: The simplified but detailed definition of the term Artificial Intelligence The insights you need when implementing AI in your business The overview of the various Artificial Intelligence programming languages; the programs that will work for your business and those that will not A detailed description of the differences between Machine Learning and Artificial Intelligence An outline on the General Data Protection Regulation and ethics with regard to Artificial Intelligence; what you need to observe to ensure that AI won't cause harm to the users A detailed explanation of the benefits/opportunities and risks of Artificial Intelligence inn business A clear outline of the data science and data analytics How Artificial Intelligence will reshape your business The new and practical AI tools that you can implement in your business, to improve and transform your enterprise An outline of the appropriate Artificial Intelligence applications for your business and so much more......

Download or read book Artificial Intelligence and Marketing Research Comparison written by Johnny Ch LOK and published by . This book was released on 2020-10-13 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is (AI) deep learning techniques to forecast environment behavioral consumptionThe (AI) deep-learning technology leads to performance enhancement and generalization of artificial intelligent technology. It influences the global leader in the field of information technology has declared its intention to utilize the deep-learning technology to solve environmental problems, such as climate change. So, it will help agriculture farming businesses can raise any plant food: vegetable, fruit, rice which grow up very easily if farmers can apply (AI) deep-learning technology to solve environment problems to influence their plant food grow. If the whole year seasonal change is very good and it is suitable for any plant food to grow in farming land easily, e.g. rain is enough and soil is enough for any plant food to grow in the farm lands. Then, fruit, rice, vegetable etc. agriculture businesses will have much beneficial attribution to global farmers. The question is how to use deep-learning technologies in the environmental field to predict the status of pro-environmental consumption. We predicted the pro-environmental consumption index based on Google search query data, using a recurrent neural network ( RNN model). To certify the accuracy of the index, we compared the prediction accuracy of the RNN model with that of the ordinary least square and artificial necessary network models. For example, the RNN model predicts the pro-environmental consumption index better than any other model. we expect the RNN model to perform still better in a big data environment because the deep-learning technologies would be increasingly as the volume of data grows. So, deep-learning technologies could be useful in environmental forecasting to prevent damage caused by climate change to influence any rice, vegetable, tomato, potato, fruit etc. different plant food grow in any countries' farming land easily.What are the advantages of (AI) tool to be used to predict consumer behaviors as well as what are the different between it and other traditional consumer behavioral predictive tools? I shall explain as below:Firstly, as above all case studies are explained to (AI) questionnaire design method benefit, I believe (AI) big data gathering tool can be applied to help human to analyze and design any the suitable valid questions to enquire any kinds of business consumers in order to gather the most meaning and useful opinions to conclude the most accurate consumer behavioral prediction for every questionnaire. So, future (AI)'s analytical effort and decision making effort most be exceed above human's judgement efforts. So, future (AI) can help human to design the most useful and meaning different kinds of valid questionnaire ( survey) questions as well as assist humans to analyze and make accurate decision making and conclusions to give opinions to help businessmen to predict when consumer behaviors will change and how their consumption behaviors will change to influence their businesses in order to help them to make any efficient and effective and accurate solutions to avoid consumer number to be decreased and the most important benefit is that it can give opinions to help businessmen to explain why ( what the factors ) cause their consumer behaviors change suddenly. It will be human's efforts can not achieve to exceed (AI)'s efforts in the future.