Download or read book Abstracts of masters theses submitted to the Graduate College of Ohio University in partial fulfillment of the requirements for the master s degree Ohio University Athens Ohio written by Ohio University. Graduate College and published by . This book was released on 1957 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direction written by and published by . This book was released on 1973 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
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- Release : 1952
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- Pages : 370 pages
Theses and Dissertations Presented in the Graduate College of the State University of Iowa 1900 1950
Download or read book Theses and Dissertations Presented in the Graduate College of the State University of Iowa 1900 1950 written by and published by . This book was released on 1952 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Download or read book Power and Politics in the Media written by Robert X. Browning and published by Purdue University Press. This book was released on 2023-12-15 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power and Politics in the Media: The Year in C-SPAN Archives Research, Volume 9 features articles from multiple disciplines that use the C-SPAN Video Library to explore recent controversies in American politics. Topics covered include Supreme Court nominations, Supreme Court oral arguments, rhetoric on disasters and COVID-19, and the effect of clothing on the approval of women in power. What unites these topics is the unique use of the video record of C-SPAN to explore the intersections of politics, power, rhetoric, and the media in the contemporary United States. Written in accessible prose, this volume showcases some of the most pressing issues today in a variety of political and communication issues while demonstrating video research methodologies.
Download or read book One World Emerging Convergence And Divergence In Industrial Societies written by Alex Inkeles and published by Routledge. This book was released on 2019-12-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: In One World Emerging? Alex Inkeles clarifies the meaning of convergence in the social organization of modern societies, shows how it can be measured, and illustrates in detail the manner and degree of convergence across national boundaries. Inkeles assesses the extent to which convergence in institutional patterns is reflected in the emergence of more common attitudes, values, and daily behaviors in different national populations as individuals and communities engage with and respond to the standardizing pressures of national development and global modernization. One popular image of the probable condition of humanity in the twenty-first century anticipates a new Armageddon with all the great civilizations at war with each other. This model neglects a less dramatic but deeper-seated process of worldwide change in which national economic and political systems become more alike and populations worldwide come to adopt similar lifestyles and develop similar attitudes and values for daily living. Alex Inkeles penetrating analysis focuses on this process of convergence.In One World Emerging? Inkeles clarifies the meaning of convergence in the social organization of modern societies, shows how it can be measured, and illustrates in detail the manner and degree of convergence across national boundaries. Sensitive to evidence counter to the main trend, he gives close attention to the many instances in which national differences persist and nations and their populations diverge from a common path.At the national level, he compares and contrasts the modernization of the United States, Russia, China, and India. Focusing on particularly important institutions, he reviews the process of convergence in prestige hierarchies, the family, education, and communications. Capping the enterprise, Inkeles assesses the extent to which convergence in institutional patterns is reflected in the emergence of more common attitudes, values, and daily behaviors in different national populations as individuals and communitiesin North America, Europe, and increasingly in Asiaengage with and respond to the standardizing pressures of national development and global modernization.
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Download or read book A Comparative Study of the Public Relations Practices in Six Industrial Corporations written by Frederic Rhodes Henderer and published by . This book was released on 1956 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Journal of the House of Representatives of the United States written by United States. Congress. House and published by . This book was released on 2000 with total page 1652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some vols. include supplemental journals of "such proceedings of the sessions, as, during the time they were depending, were ordered to be kept secret, and respecting which the injunction of secrecy was afterwards taken off by the order of the House."
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