Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2018-11-15 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An entertaining, informative and thoughtful mass media text that keeps students engaged." —Charles W. Little Jr., Santa Ana College Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Preview a video now. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-5323-4. Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit. SAGE lecture spark Spark lively classroom discussion around current events. Learn more about free lecture launchers. Author blog Get the latest industry news, tips for teaching the Mass Communication course, sample exercises, and more. Learn more at www.ralphehanson.com Check out the VIP site now!

Download or read book News Corp written by Graham Murdock and published by Taylor & Francis. This book was released on 2024-09-27 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive scholarly look at the dominance, power, and influence of News Corp as one of the most potent communication giants of current times. Drawing on a wealth of empirical evidence, this book offers an authoritative, wide-ranging, and accessible analysis of the development, operations, and political influence of the most widely commented on media company of modern times, directed by the world’s most famous media mogul, Rupert Murdoch. It details News Corp’s ownership and control, traces its global expansion in print, television, and film, examines the crises that have prompted sell-offs, withdrawals, and retrenchment, and explores losses and gains in its responses to the rise of digital media. The book explores Rupert Murdoch’s close relations with successive prime ministers and presidents, examines the mobilisation of his news outlets to make and break political reputations, and details the consistent promotion of right-wing populist ideology on a range of key issues across the company’s tabloid outlets. This is an invaluable resource to students and scholars of global media industries, the political economy of media, media policy, and media and politics.

Download or read book Mega Media written by Nancy Maynard and published by Trafford Publishing. This book was released on 2000 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT THEY'RE SAYING ABOUT MEGA MEDIA "Every so often an author explains our culture in such an original way that from that day on we see the world around us in a new, if not clearer, light. This is especially true when the topic is the business of media, because its influence is a thread woven intricately into our daily routine. "MEGA MEDIA" is an important and a good read." Anil Padmanabhan Nieman Reports "MEGA MEDIA is must-reading for any communications executive or any citizen seriously interested in the transformation of the news business." Walter Anderson Publisher Parade Magazine "MEGA MEDIA...is an important story told in a concise, thoughtful and highly readable manner. It effectively debunks the conventional wisdom that so easily emerges from the myths about our business. For that reason alone, the book deserves to be read and discussed widely." Robert H. Giles Senior Vice President The Freedom Forum Media Studies Center "With the grace of an accomplished journalist and the experience of a newspaper owner, Nancy Maynard analyzes the forces shaping the newspaper business. Her passion for the social mission of journalism is clear, but so is her vision of economic necessity. Don't come to this volume for nostalgia or newsroom populism. Maynard knows that the future is brightest when at present one begins by facing up to the earth." Jack Fuller President/Publishing Tribune Co. "MEGA MEDIA is the best distillation of what's happening to the news businesses that I have read. I'm recommending it to people I know who are concerned about these issues - which should mean everyone in journalism." Jim Bettinger Director John S. Knight Fellowships "I can't imagine anyone lecturing about the media or the future of journalism without turning to [this] book." Jim Steele Senior Writer-at-Large Time Inc. If you feel besotted by the hoopla over what is happening to the news business these days, over how the frenetic marketplace and rampaging technology seem to be placing everything up for grabs, then here is a welcome piece of clarity and insight. Everyone from Luddites to early adopters can benefit from Nancy Maynard's nonhysterical, nondefensive, nonjargony - and delightfully nonlengthy - analysis. "The news business today", she aptly writes, "is like the Wild West, in digital drag". But Maynard, a veteran journalist, businessperson and educator, takes a straightforward approach to demystifying this superheated environment. She identifies seven "forces driving the future of news" and offers clearheaded analysis, sensible predictions and some measured but wise advice. Her work is characterized by balance and open-mindedness. She clearly has a point of view - the love of journalism, particularly the kind that serves the public interest with robustness and diversity. But she is no oldtimer flailing away at all things modern. She understands the business imperitve (she and late husband, Robert Maynard owned the Oakland Tribune), she appreciates technological advance, and she seems comfortable with change. Exerpted from August, 2000 review by Carl Sessions Stepp Senior Editor American Journalism Review To read more about Maynard and her book, please visit the author's website.

Download or read book No Trespassing written by Eva Hemmungs Wirtén and published by University of Toronto Press. This book was released on 2004-12-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this scholarly yet highly accessible work, Eva Hemmungs Wirtén traces three main themes within the scope of cultural ownership: authorship as one of the basic features of print culture, the use of intellectual property rights as a privileged instrument of control, and finally globalization as a pre-condition under which both operate. Underwritten by rapid technological change and increased global interdependence, intellectual property rights are designed to protect a production that is no longer industrial, but informational. No Trespassing tells the story of a century of profound change in cultural ownership. It begins with late nineteenth-century Europe, exploring cultural ownership in a number of settings across both spatial and temporal divides, and concludes in today's global, knowledge-based society. Wirtén takes an interdisciplinary and international approach, using a wide array of material from court cases to novels for her purposes. From Victor Hugo and the 1886 Berne Convention, to the translation of Peter Høeg’s bestseller Smilla's Sense of Snow, Wirtén charts a history of Intellectual property rights and regulations. She addresses the relationship between author and translator, looks at the challenges to intellectual property by the arrival of the photocopier, takes into account the media conglomerate's search for content as a key asset since the 1960s, and considers how a Western legal framework interacts with attempts to protect traditional knowledge and folklore. No Trespassing is essential reading for all who care about culture and the future regulatory structures of access to it.

Download or read book Philippine Company Profiles written by and published by . This book was released on 1989 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Vault College Career Bible written by and published by Vault Inc.. This book was released on 2004 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A job guide for college students.

Download or read book Education Networks written by Joel Spring and published by Routledge. This book was released on 2012-03-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education Networks is a critical analysis of the emerging intersection among the global power elite, information and communication technology, and schools. Joel Spring documents and examines the economic and political interests and forces —including elite networks, the for-profit education industry, data managers, and professional educators — that are pushing the use of ICT for online instruction, test preparation and tutoring, data management, instructional software packages, and more , and looks closely at the impact this is having on schools, students, and learning. Making a distinction between "mind" (as socially constructed) and "brain" (as a physiological entity), Spring draws on recent findings from comparative psychology on the possible effects of ICT on the social construction of the minds of students and school managers, and from neuroscience regarding its effect on students’ brains. Throughout, the influence of elite networks and powerful interest groups is linked to what is happening to children in classrooms. In conclusion Spring offers bold suggestions to change the course of the looming technological triumph of ICT in the "brave new world" of schooling.

Download or read book Decoding CEO Speak written by Russell Craig and published by University of Toronto Press. This book was released on 2021-06-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

Download or read book The eBook Revolution written by Kate Sheehan and published by Bloomsbury Publishing USA. This book was released on 2013-01-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book ecosystem is radically changing, and libraries must change with it. This book tackles the controversial discussion about eBooks and explores librarian-driven solutions and visions for the future of libraries in the 21st century. The eBook Revolution: A Primer for Librarians on the Front Lines is exactly what its title promises: an essential resource for librarians facing the formidable task of coordinating the library-wide transition to eBooks and fielding questions from patrons about eBooks on a daily basis. After an introduction that covers the basics of eBooks and current eBook technology, the author puts things into perspective, documenting the changes that have occurred over the past decade. She also delves into important eBook issues, identifying librarian-driven solutions and providing glimpses of what libraries in the near future will likely be like. The book examines perennially critical issues such as accessibility, resource sharing, and the digital divide within the context of eBook technology and provides a clear framework for discussing eBooks, thereby enabling readers to make informed decisions regarding their own organizations.

Download or read book Encyclopedia of Business in Today s World written by Charles Wankel and published by SAGE. This book was released on 2009-06-12 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serving as a general, nontechnical resource for students and academics, these volumes provide an understanding of the development of business as practiced around the world.

Download or read book The Basic Business Library written by Eric Forte and published by Bloomsbury Publishing USA. This book was released on 2011-11-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic. Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.

Download or read book Using The Biological Literature written by Diane Schmidt and published by CRC Press. This book was released on 2001-12-06 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides an in-depth review of current print and electronic tools for research in numerous disciplines of biology, including dictionaries and encyclopedias, method guides, handbooks, on-line directories, and periodicals. Directs readers to an associated Web page that maintains the URLs and annotations of all major Inernet resources discussed in th

Download or read book Vault Career Guide to Media and Entertainment written by Sucharita Mulpuru and published by Vault Inc.. This book was released on 2003 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Vault Career Library from background on the industry and an insider look at jobs and the career path in media and entertainment.

Download or read book Vault Guide to the Top Media Entertainment Employers written by Laurie Pasiuk and published by Vault Inc.. This book was released on 2005-09 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this new Guide created for the many job seekers drawn to the glamorous and exciting world of media and entertainment.

Download or read book Stock Exchange for Beginners written by Shlomo Simanovsky and published by Global Finance School. This book was released on 2010-12-29 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how the Stock Exchange works is absolutely necessary when entering investing. Even today, a large portion of the population is directly or indirectly involved in the capital market. This Book is designed as a beginner's guide to investing, offering you basic knowledge regarding different investment prospects that are relevant to the stock market. Stock Exchange for Beginners covers a wide range of topics including stocks, bonds, trust funds, options, as well as stock market trading methods.

Download or read book The New Class Society written by Earl Wysong and published by Rowman & Littlefield Publishers. This book was released on 2013-07-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Class Society introduces students to the sociology of class structure and inequalities as it asks whether or not the American dream has faded. The fourth edition of this powerful book demonstrates how and why class inequalities in the United States have been widened, hardened, and become more entrenched than ever. The fourth edition has been extensively revised and reorganized throughout, including a new introduction that offers an overview of key themes and shorter chapters that cover a wider range of topics. New material for the fourth edition includes a discussion of "The Great Recession" and its ongoing impact, the demise of the middle class, rising costs of college and increasing student debt, the role of electronic media in shaping people's perceptions of class, and more.

Download or read book Low Energy Particle Accelerator Based Technologies and Their Applications written by Vlado Valković and published by CRC Press. This book was released on 2022-06-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low Energy Particle Accelerator-Based Technologies and Their Applications describes types of low energy accelerators, presents some of the main manufacturers, illustrates some of the accelerator laboratories around the globe and shows examples of successful transfers of accelerators to needed laboratories. Key Features: Presents new trends and the state of the art in a field that's growing Provides an overview of numerous applications of such accelerators in medicine, industry, earth sciences, nuclear non-proliferation and oil Fills a gap, with the author drawing on his own experiences with transporting such relatively large machines from one lab to the other that require a tremendous amount of planning, technical and engineering efforts This is an essential reference for advanced students as well as for physicists, engineers and practitioners in accelerator science. About the Author Dr. Vladivoj (Vlado) Valković, a retired professor of physics, is a fellow of the American Physical Society and Institute of Physics (London). He has authored 22 books (from Trace Elements, Taylor & Francis, 1975, to Radioactivity in the Environment, Elsevier, 1st Edition 2001, 2nd Edition 2019), and more than 400 scientific and technical papers in the research areas of nuclear physics, applications of nuclear techniques to trace element analysis in biology, medicine and environmental research. He has lifelong experience in the study of nuclear reactions induced by 14 MeV neutrons. This research has been done through coordination and works on many national and international projects, including US-Croatia bilateral, NATO, IAEA, EU-FP5, FP6 and FP7 projects. Cover photo credit: 3SDH 1 MV Pelletron system with RF source and analysis endstation designed with the intended purpose of aiding in fusion research. It is capable of Ion Beam Analysis (IBA) techniques such as RBS, ERD, PIXE and NRA. Further detectors could be added to the endstation to allow for other techniques. Installed in Japan in 2014. Courtesy of National Electrostatics Corp.