Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Careers in Digital Media written by Corona Brezina and published by The Rosen Publishing Group, Inc. This book was released on 2017-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media has become a ubiquitous part of modern life. People consume digital media of all kinds, content on websites, special effects of movies, and photographs, videos, and graphics shared on social media are just a few examples. As digital media continues to become dominant, skill in the field is in demand and the rate of job growth is high. A range of jobs in digital media and a description of the preparation needed for a successful career, such as qualifications, education (including high school classes), practical steps for obtaining a job, and strategies for long-term advancement are outlined.
Download or read book Developer s Digital Media Reference written by Curtis Poole and published by Taylor & Francis. This book was released on 2013-04-26 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for media professionals working across a broad range of formats, Developer's Digital Media Reference is an excellent reference guide for those keeping pace with this dynamic industry. As "convergence" between the World Wide Web, multimedia, and television production communities continues, there is an increased demand for professionals to familiarize themselves with the many new delivery contexts, including hybrid DVD (where digital video content and computer data live on the same disc), interactive TV, and streaming media. Developer's Digital Media Reference covers essential technologies such as SVG (scalable vector graphics), SMIL (Synchronized Multimedia Integration Language, a markup language for creating animations on the web), MPEG-4 (compression standard for streaming audio/video), and Dynamic Web Applications. In addition to serving as a quick-look-up guide, this text is organized to explain today's major media: server-based architectures, disc-based architectures, distribution architectures, and merging/shared architectures. Each topic is discussed in terms of the technological background-evolution, current tools, and production tips and techniques.
Download or read book The Marketing Fallacy written by Joshua Littlejohn and published by Norgress Books. This book was released on 2020-10-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if everyone thought your small business was a large corporation? How would this impact your opportunities, your sales and your audience? Undoubtedly, it would catapult each of them. But how exactly does a small business accomplish that? Digital Marketer & Entrepreneur Joshua Littlejohn has the answer and will show you how. The Marketing Fallacy provides small business owners with a proven road to establish their company's image — without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to appear larger than it was. This allowed him to work with top clients, including Fortune 500 companies, and gave him the opportunity to establish an impressive professional network and earn a solid stream of income — all while still in college. Joshua knows that in a world dominated by companies like Google, Amazon and Facebook, small businesses are going to have to evolve if they are ever to compete or even work with these juggernauts. The Marketing Fallacy will provide the knowledge needed to do just that, and supports it using numerous case studies, resources and tools.
Download or read book Vault Career Guide to Journalism Information Media written by Stephen Warley and published by Vault Inc.. This book was released on 2005 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insider advice about how to land a job in television news, radio, magazines, newspapers, the Internet, public relations and documentaries.
Download or read book Vault Guide to the Top Media Entertainment Employers written by Laurie Pasiuk and published by Vault Inc.. This book was released on 2005-09 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this new Guide created for the many job seekers drawn to the glamorous and exciting world of media and entertainment.
Download or read book Industrial Marketing written by Mukerjee and published by Excel Books India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-11-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
Download or read book USBE HE Professional written by and published by . This book was released on 1994 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: USBE/HE Professional Edition is a bi-annual publication devoted to engineering, science and technology and to promoting opportunities in those fields for Black and Hispanic Americans.
Download or read book Small Business Sourcebook written by and published by Gale Cengage. This book was released on 2007-12 with total page 1726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reputation Management written by Andrew Hiles and published by A&C Black. This book was released on 2011-12-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors
Download or read book How to Run a Successful Design Business written by Shan Preddy and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.
Download or read book Digital Media written by Barton James and published by AuthorHouse. This book was released on 2013-06 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: THIS BOOK DELIVERS two decades -- 900+ PROJECTS 500+ companies -- thousands of people -- an executive point summary -- a revolution from analog to digital. DICK'S SPORTING GOODS Ecommerce, IBM Software, PNC Training, ATT Multi-Souce, HOLIDAY INN Image, BAYER, FISHER, WASHINGTON, PSU, NASCAR, more.
Download or read book Vault Career Guide to Advertising written by Ira Berkowitz and published by Vault Inc.. This book was released on 2004 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.
Download or read book M Commerce Global Experiences and Perspectives written by Dholakia, Nikhilesh and published by IGI Global. This book was released on 2006-03-31 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world"--Provided by publisher.
Download or read book Exploring Internal Communication written by Mr Kevin Ruck and published by Ashgate Publishing, Ltd.. This book was released on 2015-03-28 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management, and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.
Download or read book Superconnected The Internet Digital Media and Techno Social Life written by Mary Chayko and published by SAGE Publications. This book was released on 2017-12-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together knowledge from the many literatures in which the author has been immersed (sociology, communication, media and technology studies) to examine social life that is mediated by various digital technologies: the Internet, social media, and mobile devices.
