Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2018-11-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

Download or read book Corporate Sustainability written by Andreas Rasche and published by Cambridge University Press. This book was released on 2023-03-31 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook by international experts explores the key issues, actors and processes in the field of corporate sustainability.

Download or read book The Handbook of Financial Communication and Investor Relations written by Alexander V. Laskin and published by John Wiley & Sons. This book was released on 2017-11-29 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

Download or read book Corporate Branding written by T C Melewar and published by Routledge. This book was released on 2015-04-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.

Download or read book Findex written by and published by . This book was released on 2002 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Leading Through Uncertainty written by Raymond P. Davis and published by John Wiley & Sons. This book was released on 2013-10-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the CEO of Umpqua Bank, the essential leadership practices that allowed the West Coast’s largest independent community bank to emerge from the economic crisis even stronger than before In this follow-up to the successful Leading for Growth, Umpqua Bank CEO Ray Davis shares the tactics and strategies that have allowed Umpqua to grow and succeed in the toughest economic environment. The results are clear: despite years of economic uncertainty, Umpqua has continued its upward trajectory—expanding from five locations in 1994 to more than 200 today. Davis’s approach can help leaders recalibrate their approaches, no matter what the industry or market upheaval they face. In Leading Through Uncertainty, Davis shares a concise set of smart, actionable leadership practices that leaders can use to navigate their businesses and teams through difficult times. These include focusing on honesty and transparency, motivating and inspiring employees, building an outstanding corporate reputation, paying attention to details, and more. By showing leaders how to maintain a clear value proposition and strong leadership, Leading Through Uncertainty will help any company secure a lasting foothold in any economy.

Download or read book Electronic Commerce 2018 written by Efraim Turban and published by Springer. This book was released on 2017-10-12 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Download or read book They Know Everything About You written by Robert Scheer and published by Bold Type Books. This book was released on 2015-02-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: They Know Everything About You is a groundbreaking expos' of how government agencies and tech corporations monitor virtually every aspect of our lives, and a fierce defense of privacy and democracy. The revelation that the government has access to a vast trove of personal online data demonstrates that we already live in a surveillance society. But the erosion of privacy rights extends far beyond big government. Intelligence agencies such as the NSA and CIA are using Silicon Valley corporate partners as their data spies. Seemingly progressive tech companies are joining forces with snooping government agencies to create a brave new world of wired tyranny. Life in the digital age poses an unprecedented challenge to our constitutional liberties, which guarantee a wall of privacy between the individual and the government. The basic assumption of democracy requires the ability of the individual to experiment with ideas and associations within a protected zone, as secured by the Constitution. The unobserved moment embodies the most basic of human rights, yet it is being squandered in the name of national security and consumer convenience. Robert Scheer argues that the information revolution, while a source of public enlightenment, contains the seeds of freedom's destruction in the form of a surveillance state that exceeds the wildest dream of the most ingenious dictator. The technology of surveillance, unless vigorously resisted, represents an existential threat to the liberation of the human spirit.

Download or read book Philippine Business Profiles written by and published by . This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Kenya Starting Business Incorporating in Kenya Guide Volume 1 Strategic Practical Information Regulations written by IBP, Inc. and published by Lulu.com. This book was released on 2018-01-31 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Kenya Starting Business (Incorporating) in....Guide

Download or read book Your Own Terms written by Yasmin Davidds and published by AMACOM. This book was released on 2015-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This helpful guide for women in the workplace will show you how to take charge of any negotiation. No wonder most women hate negotiating. If we make concessions to further a deal, we're viewed as weak. If we play hardball, we can be seen as overly aggressive--and the strategy backfires. The double standard will get us every time. Thankfully, negotiation expert Yasmin Davidds has learned how best to strike a balance, merging a woman’s natural strengths--collaboration, relationship building, listening--with a firm grasp of established tactics. Utilizing guidelines, stories, and exercises that shed light on the psychology of negotiation, Your Own Terms reveals how women can: Control how they are perceived Eliminate self-sabotaging beliefs and behaviors Discover their personal negotiation style Build leverage Understand an opponent’s approach and adjust theirs in response Don’t let the world’s double standards for women in business hold you back from negotiating for what you know is right. With this eye-opening and empowering resource by your side, learn to win on your own terms--and open doors you never knew had been shut.

Download or read book Make Change Work for You written by Scott Steinberg and published by Penguin. This book was released on 2015-01-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding the courage to embrace change and take chances is the only way to succeed. Business, culture, and competitive landscapes have fundamentally changed, but basic principles and best practices for succeeding and future-proofing both yourself and your organization haven’t. With a mix of compelling stories, research from the social sciences and psychology, and real-world insights, Make Change Work for You shows readers how to reignite their career, rekindle their creativity, and fearlessly innovate their way to success by providing the tools needed to master uncertainty and conquer every challenge they’ll face in life or business. Make Change Work for You opens with an overview of the most common factors that lead to self-defeating behaviors, including fear of failure, embarrassment, underperformance, rejection, confrontation, isolation, and change itself. Using a simple four-part model, Steinberg guides readers to understand and better respond to the challenges that change can bring: Focus: Define the problem and come to understand it objectively. Engage: Interact with the challenge and try a range of solutions. Assess: Review the response(s) generated by your tactics. React: Adjust your strategy accordingly. And, finally, the book shows readers how to develop the vital personal and professional skills required to triumph in the “new normal” by understanding and engaging in the 10 new habits that highly successful people share: 1. Play the Odds 2. Embrace Tomorrow Today 3. Seek Constant Motion 4. Lead, Don’t Follow 5. Never Stop Learning 6. Create Competitive Advantage 7. Connect the Dots 8. Pick Your Battles 9. Set and Align Your Priorities 10. Always Create Value

Download or read book Muses and Management Corporate Cultural Responsibility in Germany written by Julian F. Massa and published by Leya. This book was released on 2024-10-28 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation analyses the concept of Corporate Cultural Responsibility in Germany, considering key aspects of corporate responsibility. As public finances tighten, corporate social engagement, including in the arts and culture, is becoming increasingly important. However, the discourse remains largely national. Hence, two case studies illustrate best practice examples from Germany. Ultimately, the question remains whether business supports culture or vice versa.

Download or read book Disclosure Worldscope Financial Service Company Profiles written by and published by . This book was released on 1991 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book By All Means Necessary written by Elizabeth Economy and published by Oxford University Press. This book was released on 2014-01-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past thirty years, China has transformed from an impoverished country where peasants comprised the largest portion of the populace to an economic power with an expanding middle class and more megacities than anywhere else on earth. This remarkable transformation has required, and will continue to demand, massive quantities of resources. Like every other major power in modern history, China is looking outward to find them. In By All Means Necessary, Elizabeth C. Economy and Michael Levi explore the unrivaled expansion of the Chinese economy and the global effects of its meteoric growth. China is now engaged in a far-flung quest, hunting around the world for fuel, ores, water, and land for farming, and deploying whatever it needs in the economic, political, and military spheres to secure the resources it requires. Chinese traders and investors buy commodities, with consequences for economies, people, and the environment around the world. Meanwhile the Chinese military aspires to secure sea lanes, and Chinese diplomats struggle to protect the country's interests abroad. And just as surely as China's pursuit of natural resources is changing the world--restructuring markets, pushing up commodity prices, transforming resource-rich economies through investment and trade--it is also changing China itself. As Chinese corporations increasingly venture abroad, they must navigate various political regimes, participate in international markets, and adopt foreign standards and practices, which can lead to wide-reaching social and political ramifications at home. Clear, authoritative, and provocative, By All Means Necessary is a sweeping account of where China's pursuit of raw materials may take the country in the coming years and what the consequences will be--not just for China, but for the whole world.

Download or read book Profile of the International Valve Industry Market Prospects to 2009 written by Graham Weaver and published by Elsevier. This book was released on 2004-12-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated 3rd edition outlines the structure of the global industry and future trends, highlights issues facing the industrial valve industry, assesses market and technological trends, offers market figures and forecasts to 2009 and identifies the major players.The report also provides a detailed overview of merger and acquisition activity in the industrial valve industry since 2000.