Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Download or read book The Moon Book written by Sarah Faith Gottesdiener and published by Macmillan + ORM. This book was released on 2020-12-15 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to conscious living through the moon and her phases, incorporating wellness rituals, spellwork, and witchcraft for the modern seeker. We all know the moon. We all have a relationship with it. The earliest people obeyed her orbit, timed their months and holidays and celebrations and agriculture to the moon; the echoes of that system are still visible today, though the connection to the moon is often forgotten. Sarah Faith Gottesdiener is the leader of a movement to remind us of that lineage, guiding our rhythms and our sleep, our energy and our emotions, reminding us of our humanity and our magic. In her self-published Many Moons Workbooks and Lunar Journals, as well as her sold-out classes, she has guided over 50,000 readers to a deeper relationship with the moon, and through it, with themselves. This evergreen book will be an informative and comprehensive guide to lunar living, incorporating radical, self-empowering, and magical tools and resources for the beginner and experienced lunar-follower alike. Depending on where we are in our lives, depending on what we are feeling or what is happening around us, the moon allows us a space to invite ritual into our daily lives. The Moon Book will provide a framework on how to utilize the entire lunar cycle holistically, while offering ways for the reader to develop a personal relationship with their own cycles—energetic, personal, and emotional—through the lens of the moon’s phases.
Download or read book When Family Businesses are Best written by R. Carlock and published by Springer. This book was released on 2010-10-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explore how effective planning and communication helps business families around the world address growth challenges as they strive to become high performing multi-generation family enterprises. This book shows family businesses working together at their best.
Download or read book Alan Bean written by Alan Bean and published by Smithsonian. This book was released on 2009-07-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the twelve men who walked on the moon had the unique perspective of an artist and this book shares this vision through 120 of his paintings. In addition, Apollo flight manager Gene Kranz recalls the historical drama of the era from his perspective on the ground and art critic Donald Kurspit places this work in the context of contemporary art and landscape painting.
Download or read book The Moon for Company written by Phyllis Howell and published by . This book was released on 1930 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mission Moon 3 D written by David J. Eicher and published by MIT Press. This book was released on 2018-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the lunar landing and the events that led up to it, told in text and visually stunning 3-D images. July 2019 marks the fiftieth anniversary of Apollo 11's epochal lunar landing, when Neil Armstrong and Buzz Aldrin walked on the surface of the moon. This visually rich book offers a new perspective on that historic accomplishment, telling the story of the lunar landing and the events that led up to it with text and 3-D images. A 3D viewer, designed by astrophysicist (and lead guitarist with the rock group Queen) Brian May is included with the book. Mission Moon 3-D offers unique access to the Apollo astronauts and what they saw. It tells the story of the US-Soviet space race, from Sputnik and the space dog Laika to Mercury, Gemini, and Apollo. In 1961, President John F. Kennedy declared that America would put a man on the moon by the end of the decade. On July 20, 1969, Neil Armstrong guided the Eagle to a safe landing on the edge of the moon's Sea of Tranquility. President Richard Nixon told the astronauts, and the nation, that it was “the greatest week in the history of the world since the Creation.” Mission Moon 3-D recounts all this and more in memorable and visually stunning fashion.
Download or read book The Space Business written by Andrew May and published by Icon Books. This book was released on 2021-10-07 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dreams, schemes and opportunity as space opens for tourism and commerce. Twentieth century space exploration may have belonged to state-funded giants such as NASA, but there is a parallel history which has set the template for the future. Even before Apollo 11 landed on the Moon, private companies were exploiting space via communication satellites - a sector that is seeing exponential growth in the internet age. In human spaceflight, too, commercialisation is making itself felt. Billionaire entrepreneurs Elon Musk, Jeff Bezos and Richard Branson have long trumpeted plans to make space travel a possibility for ordinary people and those ideas are inching ever closer to reality. At the same time, other companies plan to mine the Moon for helium-3, or asteroids for precious metals. Science writer Andrew May takes an entertaining, in-depth look at the triumphs and heroic failures of our quixotic quest to commercialise the final frontier.
Download or read book Mango Moon written by Diane de Anda and published by Albert Whitman & Company. This book was released on 2019-04-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Book's 2nd Annual Title Raves 2020 Paterson Prize for Books for Young People 2020 Skipping Stones Honor Award 2020 Alma Flor Ada Best Latino Focused Children's Picture Book, Second Place A timely story that portrays the heartbreak of a family separated by deportation. When a father is taken away from his family and faces deportation, the family is left to grieve and wonder what comes next. Maricela, Manuel, and their mother face the many challenges of having their lives completely changed by the absence of their father and husband. Having to move, missed soccer games and birthday parties, and emptiness are just part of the now day-to-day norm. Mango Moon shows what life is like from a child's perspective when a parent is deported, and the heartbreaking realities the family has to face.
Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Download or read book One Giant Leap written by Charles Fishman and published by Simon & Schuster. This book was released on 2020-09-22 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling, “meticulously researched and absorbingly written” (The Washington Post) story of the trailblazers and the ordinary Americans on the front lines of the epic Apollo 11 moon mission. President John F. Kennedy astonished the world on May 25, 1961, when he announced to Congress that the United States should land a man on the Moon by 1970. No group was more surprised than the scientists and engineers at NASA, who suddenly had less than a decade to invent space travel. When Kennedy announced that goal, no one knew how to navigate to the Moon. No one knew how to build a rocket big enough to reach the Moon, or how to build a computer small enough (and powerful enough) to fly a spaceship there. No one knew what the surface of the Moon was like, or what astronauts could eat as they flew there. On the day of Kennedy’s historic speech, America had a total of fifteen minutes of spaceflight experience—with just five of those minutes outside the atmosphere. Russian dogs had more time in space than US astronauts. Over the next decade, more than 400,000 scientists, engineers, and factory workers would send twenty-four astronauts to the Moon. Each hour of space flight would require one million hours of work back on Earth to get America to the Moon on July 20, 1969. “A veteran space reporter with a vibrant touch—nearly every sentence has a fact, an insight, a colorful quote or part of a piquant anecdote” (The Wall Street Journal) and in One Giant Leap, Fishman has written the sweeping, definitive behind-the-scenes account of the furious race to complete one of mankind’s greatest achievements. It’s a story filled with surprises—from the item the astronauts almost forgot to take with them (the American flag), to the extraordinary impact Apollo would have back on Earth, and on the way we live today. From the research labs of MIT, where the eccentric and legendary pioneer Charles Draper created the tools to fly the Apollo spaceships, to the factories where dozens of women sewed spacesuits, parachutes, and even computer hardware by hand, Fishman captures the exceptional feats of these ordinary Americans. “It’s been 50 years since Neil Armstrong took that one small step. Fishman explains in dazzling form just how unbelievable it actually was” (Newsweek).
Download or read book To the Moon written by Jodie Shepherd and published by Millbrook Press (Tm). This book was released on 2017 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neil's imagination takes him on a trip to the moon. Join him as he explores mountains and hills, spots a famous astronaut's footprints, and collects space rocks for his science project.
Download or read book Lunar Sourcebook written by Grant Heiken and published by CUP Archive. This book was released on 1991-04-26 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.
Download or read book Moon Bath written by Sierra Brashear and published by Chronicle Books. This book was released on 2020-09-15 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moon Bath a luxurious guide that invites readers to immerse themselves in the healing powers of nature. This transformative book features 16 bath and shower rituals aligned with the lunar cycles and the natural rhythms of the cosmos. Organized by moon cycle—New Moon, Waxing Moon, Waning Moon, and Full Moon—each ritual includes a bath recipe featuring healing natural ingredients. • Includes affirmations and meditations • Journaling prompts promote reflection and self-discovery. • Filled with lush, nature-inspired photography Brimming with Ayurvedic wisdom and plant-based medicine, Moon Bath is a lovely companion for modern mystics, wellness enthusiasts, and anyone who wants to wash away the stresses of daily life. Bath recipes include ginger and baking soda for detoxification, cacao and rose to cultivate love, eucalyptus and bentonite clay to release negativity, and chamomile and lavender to connect to deep wisdom. • This beautiful guide to bathing rituals and bath recipes makes it easy to incorporate calming and enriching self-care practices into everyday life. • Perfect for women who love self-care, meditation, yoga, crystals, and those interested in Ayurveda • You'll love this book if you love books like Crystal Muse: Everyday Rituals to Tune In to the Real You by Heather Askinosie and Timmi Jandro; The Spirit Almanac: A Modern Guide to Ancient Self-Care by Emma Loewe and Lindsay Kellner; and Lunar Abundance: Cultivating Joy, Peace, and Purpose Using the Phases of the Moon by Ezzie Spencer.
Download or read book The Space Barons written by Christian Davenport and published by PublicAffairs. This book was released on 2018-03-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The historic quest to rekindle the human exploration and colonization of space led by two rivals and their vast fortunes, egos, and visions of space as the next entrepreneurial frontier The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.
Download or read book Wm H Moon Company written by and published by . This book was released on 1908 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Moon Is a Harsh Mistress written by Robert A. Heinlein and published by Macmillan. This book was released on 1997-06-15 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science fiction-roman.
Download or read book Family Business on the Couch written by Manfred F. R. Kets de Vries and published by John Wiley & Sons. This book was released on 2010-03-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenge faced by family businesses and their stakeholders, is to recognise the issues that they face, understand how to develop strategies to address them and more importantly, to create narratives, or family stories that explain the emotional dimension of the issues to the family. The most intractable family business issues are not the business problems the organisation faces, but the emotional issues that compound them. Applying psychodynamic concepts will help to explain behaviour and will enable the family to prepare for life cycle transitions and other issues that may arise. Here is a new understanding and a broader perspective on the human dynamics of family firms with two complementary frameworks, psychodynamic and family systematic, to help make sense of family-run organisations. Although this book includes a conceptual section, it is first and foremost a practical book about the real world issues faced by business families. The book begins by demonstrating that many years of achievement through generations can be destroyed by the next, if the family fails to address the psychological issues they face. By exploring cases from famous and less well known family businesses across the world, the authors discuss entrepreneurs, the entrepreneurial family and the lifecycles of the individual and the organisation. They go on to show how companies going through change and transition can avoid the pitfalls that endanger both family and company. The authors then apply tools that will help family businesses in transition and offer their analyses and conclusions. Readers should draw their own conclusions from careful examination of the cases, identifying the problems or dilemmas faced and the options for improved business performance and family relationships. They should ask what they might have done in the given situation and what new insight into individual or family behaviour each case offers. The goal is to avoid a bitter ending.
