Download or read book Strategic Communication in Canada written by Bernard Gauthier and published by Canadian Scholars’ Press. This book was released on 2018-07-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.
Download or read book Media Divides written by Marc Raboy and published by UBC Press. This book was released on 2010-04-01 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Divides offers a comprehensive democratic audit of communications law and policy. Using the concept of communications rights as a framework for analysis in five key domains – media, access, the Internet, privacy, and copyright – leading analysts reveal that Canada’s failure to respond adequately to a host of pressures and developments has left its citizens with unequal access to the nation’s communications system and the freedom of expression it promises. Media Divides not only offers the first up-to-date account of the democratic deficits in Canada’s communications policy, it formulates recommendations – including the establishment of a Canadian right to communicate – for the future.
Download or read book Canadian Communication Policy and Law written by Sara Bannerman and published by Canadian Scholars. This book was released on 2020-05-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canadian Communication Policy and Law provides a uniquely Canadian focus and perspective on telecommunications policy, broadcasting policy, internet regulation, freedom of expression, censorship, defamation, privacy, government surveillance, intellectual property, and more. Taking a critical stance, Sara Bannerman draws attention to unequal power structures by asking the question, whom does Canadian communication policy and law serve? Key theories for analysis of law and policy issues—such as pluralist, libertarian, critical political economy, Marxist, feminist, queer, critical race, critical disability, postcolonial, and intersectional theories—are discussed in detail in this accessibly written text. From critical and theoretical analysis to legal research and citation skills, Canadian Communication Policy and Law encourages deep analytic engagement. Serving as a valuable resource for students who are undertaking research and writing on legal topics for the first time, this comprehensive text is well suited for undergraduate communication and media studies programs.
Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2022-09-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Download or read book Media and Communication in Canada written by Mike Gasher and published by . This book was released on 2020-02-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its ninth edition, Media and Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today's society. Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems byexamining traditional and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Media and Communication in Canada will help students think critically about the place and role of mediaand communication in their own lives and in Canadian society.
Download or read book Communications sic Canada National Survey written by GPC International (Firm) and published by . This book was released on 2001 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Communication in Canada written by Alex Marland and published by UBC Press. This book was released on 2014-11-17 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper’s image is managed, and politicians’ use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.
Download or read book Communications sic Canada Issues Facing the U S Study Detailed Tables written by Ipsos-Reid (Firm) and published by . This book was released on 2002 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mass Communication in Canada 7e Making Sense in the Social Sciences Pack written by Mike Gasher and published by . This book was released on 2013-05-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leader in Canadian communication studies for twenty-five years, this highly-anticipated new edition introduces the history, theories, and basic concepts of traditional media, while integrating the latest information on digitization and various types of new media. The authors explore a widerange of exciting topics including media culture and politics, media content, audiences, law and policy, the structure and role of media ownership, journalists as content producers, the effects of media convergence, and globalization. With a stunning new full-colour design, a reorganized chapter oncommunication policy, and extensive updates throughout, the seventh edition of Mass Communication in Canada is essential reading for anyone studying this constantly evolving field.
Download or read book How Canadians Communicate IV written by David Taras and published by Athabasca University Press. This book was released on 2012 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, up to date, and probing examination of media and politics in Canada.
Download or read book Journalism in Crisis written by Mike Gasher and published by University of Toronto Press. This book was released on 2016-11-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism in Crisis addresses the concerns of scholars, activists, and journalists committed to Canadian journalism as a democratic institution and as a set of democratic practices. The authors look within Canada and abroad for solutions for balancing the Canadian media ecology. Public policies have been central to the creation and shaping of Canada’s media system and, rather than wait for new technologies or economic models, the contributors offer concrete recommendations for how public policies can foster journalism that can support democratic life in twenty-first century Canada. Their work, which includes new theoretical perspectives and valuable discussions of journalism practices in public, private, and community media, should be read by professional and citizen journalists, academics, media activists, policy makers and media audiences concerned about the future of democratic journalism in Canada.
Download or read book In the News 2nd edition written by William Wray Carney and published by University of Alberta. This book was released on 2012-07-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
Download or read book Dependency Road written by Dallas Smythe and published by Praeger. This book was released on 1981 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the process by which people organized in the capitalist system produced a country called Canada as a dependency of the United States, the center of the core of the capitalist system. Rotted in the realistic history of how monopoly capitalism was created in the United States and Canada simultaneously, it focuses on the role of communications institutions (press, magazines, books, films, radio and television broadcasting, telecommunications, the arts, sciences, and engineering) in producing the necessary consciousness and ideology to seem to legitimate that dependency.
Download or read book Communications in Canada written by University of Toronto. Institute for Policy Analysis and published by . This book was released on 1970 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How Canadians Communicate written by David Taras and published by University of Calgary Press. This book was released on 2003 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Canadians Communicate, Vol. 1 is a timely collection that chronicles the extraordinary changes that are shaking the foundations of Canada's cultural and communications industries in the twenty-first century. With essays from some of Canada's foremost media scholars, this book discusses the major trends and developments that have taken place in government policy, corporate strategies, creative communities, and various communication mediums: newspapers, films, cellular and palm technology, the Internet, libraries, TV, music, and book publishing. This volume addresses many issues unique to Canada in a broader framework of global communications. Specifically, it looks at new media communications in Aboriginal communities, the changing role of the state in cultural institutions, the conglomeratization of the media, the threat of American and global communications to Canadian voices, and the struggle to retain and reclaim local and national identities in the face of globalization. With articles from academics and professionals across Canada, How Canadians Communicate, Vol.1 provides the most current perspectives on communication in Canada in a rapidly changing world of technology and global communication.
Download or read book Professional Communications in the Public Sector written by Ted Glenn and published by Canadian Scholars’ Press. This book was released on 2014 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.
Download or read book How Canadians Communicate V written by David Taras and published by Athabasca University Press. This book was released on 2016-03-15 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fewer Canadians than ever are lacing up skates, swimming lengths at the pool, practicing their curve ball, and experiencing the thrill of competition. However, despite a decline in active participation, Canadians spend enormous amounts of time and money on sports, as fans and followers of sporting events and sports culture. Never has media coverage of sports been more exhaustive, and never has it been more driven by commercial interests and the need to fuel consumerism, on which corporate profits depend. But the power plays now occurring in the arena of sports are by no means solely a matter of money. At issue as well in the media capture of sports are the values that inform our daily lives, the physical and emotional health of the population, and the symbols so long central to a sense of Canadian identity. Writing from a variety of perspectives, the contributors to this collection set out to explore the impact of the media on our reception of, and attitudes toward, sports—to unpack the meanings that sports have for us as citizens and consumers. Some contributors probe the function of sports as spectacle—the escalation of violence, controversies over drug use, and the media’s coverage of tragic deaths—while others shed light on the way in which the media serve to transform sports into a vehicle for the expression of identity and nationalism. The goal is not to score points but to prompt critical discussion of why sports matter in Canadian life and culture and how they contribute to the construction of identity.
