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Download or read book Information seeking Behavior by Travelers to Michigan s Great Lakes written by Mary Brunke Elmer and published by . This book was released on 1987 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Leisure in Society written by Patricia A. Stokowski and published by Burns & Oates. This book was released on 1994 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure in Society is a unique exploration of the use of, and implications of using, a social networks structural approach to leisure, recreation and tourism research.

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Download or read book Small Business Opportunities in Outdoor Recreation and Tourism written by United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Environmental Problems Affecting Small Business and published by . This book was released on 1974 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Communication and Channel Systems in Tourism Marketing written by Muzaffer Uysal and published by Routledge. This book was released on 2012-11-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.

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Download or read book Small Business Oppurtunities in Outdoor Recreation and Tourism Hearings Before the Subcommittee on Environmental Problems Affecting Small Business of 93 2 August 21 22 23 1973 March 15 1974 written by United States. Congress. House. Permanent Select Committee on Small Business and published by . This book was released on 1974 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: