Download or read book Visual Communication for Architects and Designers written by Margaret Fletcher and published by Routledge. This book was released on 2020-09-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.
Download or read book Color Communication in Architectural Space written by Gerhard Meerwein and published by Walter de Gruyter. This book was released on 2007-06-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colors are an element of both the natural and the man-made environments. They convey messages of all kinds and perform a wide variety of functions, informing, organizing, warning. But they also serve an aesthetic purpose, affecting the statement, effect, and acceptance of objects and spaces. While people’s reactions to color vary widely, in design questions it is still possible to establish generally valid color concepts to match the expectations of the various groups of users. This book offers a guide based on a wide range of scientific findings and may be consulted as an authoritative reference by the architecture student and the professional alike. The three editors, Dr. B. Rodeck, Prof. G. Meerwein, and F. H. Mahnke have taught for many years at the Salzburger Seminare für Farbe und Umwelt der IACC.
Download or read book Marketing and Communication for Architects written by Edgar Haupt and published by Birkhauser. This book was released on 2002 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
Download or read book Graphic Design for Architects written by Karen Lewis and published by Routledge. This book was released on 2015-06-26 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
Download or read book Writing Architecture written by Carter Wiseman and published by Trinity University Press. This book was released on 2014-07-21 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Architecture considers the process, methods, and value of architecture writing based on Wiseman’s 30 years of experience in writing, editing, and teaching young architects how to write. This book creatively tackles a problematic issue that Wiseman considers crucial to successful architecture writing: clarity of thinking and expression. He argues that because we live our lives within the built environment, architecture is the most comprehensive and complex of all art forms. Written as a primer for both college-level students and practitioners, Writing Architecture acknowledges and explores the boundaries between different techniques of architecture writing from myriad perspectives and purposes. Using excerpts from writers in different genres and from different historical periods, Wiseman offers a unique and authoritative perspective on the comprehensible writing skills needed for success.
Download or read book Architectural Representation Handbook written by Paul Laseau and published by McGraw-Hill Professional Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In one complete volume, you'll find a representation of the dimensions of architecture through a rich array of conventions and techniques from the conceptual to the perceptual, the concrete to the abstract, the personal to the public, the subjective to the objective. You'll also discover an extensive set of illustrations, organized in relation to the design activities of seeing, thinking, and communication - a "vocabulary" of architectural drawing."--BOOK JACKET.
Download or read book Enterprise Architecture at Work written by Marc Lankhorst and published by Springer Science & Business Media. This book was released on 2012-08-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enterprise architecture tries to describe and control an organisation’s structure, processes, applications, systems and techniques in an integrated way. The unambiguous specification and description of components and their relationships in such an architecture requires a coherent architecture modelling language. Lankhorst and his co‐authors present such an enterprise modelling language that captures the complexity of architectural domains and their relations and allows the construction of integrated enterprise architecture models. They provide architects with concrete instruments that improve their architectural practice. As this is not enough, they additionally present techniques and heuristics for communicating with all relevant stakeholders about these architectures. Since an architecture model is useful not only for providing insight into the current or future situation but can also be used to evaluate the transition from ‘as‐is’ to ‘to‐be’, the authors also describe analysis methods for assessing both the qualitative impact of changes to an architecture and the quantitative aspects of architectures, such as performance and cost issues. The modelling language presented has been proven in practice in many real‐life case studies and has been adopted by The Open Group as an international standard. So this book is an ideal companion for enterprise IT or business architects in industry as well as for computer or management science students studying the field of enterprise architecture.
Download or read book Architecture as Environmental Communication written by Asghar T. Minai and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-03-20 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication in the Design Process written by Stephen A. Brown and published by Taylor & Francis. This book was released on 2002-09-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Design and Construction industry is in a state of attempted change. Improvement is a key word for employer, consultant and contractor. Real steps forward are slow, and most damning is the continuous repetition of the same mistakes. Communication in the Design Process considers the gap that can exist between client expectation and realisation in building projects. It focuses on the communication interface between the employer and the consultant design team, and specifically on the areas of function, finance, timescale and aesthetics. This book includes an extensive review of current thinking and guidance on this and other related subjects. New data is obtained from a survey using questionnaires and personal semi-structured interviews. Data is presented graphically, analysed and compared with practice as defined in current literature.
Download or read book The Architecture of Information written by Martyn Dade-Robertson and published by Routledge. This book was released on 2011-06-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at relationships between the organization of physical objects in space and the organization of ideas. Historical, philosophical, psychological and architectural knowledge are united to develop an understanding of the relationship between information and its representation. Despite its potential to break the mould, digital information has relied on metaphors from a pre-digital era. In particular, architectural ideas have pervaded discussions of digital information, from the urbanization of cyberspace in science fiction, through to the adoption of spatial visualizations in the design of graphical user interfaces. This book tackles: the historical importance of physical places to the organization and expression of knowledge the limitations of using the physical organization of objects as the basis for systems of categorization and taxonomy the emergence of digital technologies and the twentieth century new conceptual understandings of knowledge and its organization the concept of disconnecting storage of information objects from their presentation and retrieval ideas surrounding ‘semantic space’ the realities of the types of user interface which now dominate modern computing.
Download or read book Design written by Marco Frascari and published by . This book was released on 1978 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Architecture in the Age of Printing written by Mario Carpo and published by MIT Press. This book was released on 2017-02-10 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the influence of communication technologies on Western architectural theory. The discipline of architecture depends on the transmission in space and time of accumulated experiences, concepts, rules, and models. From the invention of the alphabet to the development of ASCII code for electronic communication, the process of recording and transmitting this body of knowledge has reflected the dominant information technologies of each period. In this book Mario Carpo discusses the communications media used by Western architects, from classical antiquity to modern classicism, showing how each medium related to specific forms of architectural thinking. Carpo highlights the significance of the invention of movable type and mechanically reproduced images. He argues that Renaissance architectural theory, particularly the system of the five architectural orders, was consciously developed in response to the formats and potential of the new printed media. Carpo contrasts architecture in the age of printing with what preceded it: Vitruvian theory and the manuscript format, oral transmission in the Middle Ages, and the fifteenth-century transition from script to print. He also suggests that the basic principles of "typographic" architecture thrived in the Western world as long as print remained our main information technology. The shift from printed to digital representations, he points out, will again alter the course of architecture.
Download or read book 97 Things Every Software Architect Should Know written by Richard Monson-Haefel and published by "O'Reilly Media, Inc.". This book was released on 2009-02-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this truly unique technical book, today's leading software architects present valuable principles on key development issues that go way beyond technology. More than four dozen architects -- including Neal Ford, Michael Nygard, and Bill de hOra -- offer advice for communicating with stakeholders, eliminating complexity, empowering developers, and many more practical lessons they've learned from years of experience. Among the 97 principles in this book, you'll find useful advice such as: Don't Put Your Resume Ahead of the Requirements (Nitin Borwankar) Chances Are, Your Biggest Problem Isn't Technical (Mark Ramm) Communication Is King; Clarity and Leadership, Its Humble Servants (Mark Richards) Simplicity Before Generality, Use Before Reuse (Kevlin Henney) For the End User, the Interface Is the System (Vinayak Hegde) It's Never Too Early to Think About Performance (Rebecca Parsons) To be successful as a software architect, you need to master both business and technology. This book tells you what top software architects think is important and how they approach a project. If you want to enhance your career, 97 Things Every Software Architect Should Know is essential reading.
Download or read book Digital Participation and Collaboration in Architectural Design written by Richard Laing and published by Routledge. This book was released on 2018-08-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new digital and visualisation technologies in recent years has led to rapid changes in the field of architecture. Current drives to incorporate building information modelling as a part of architectural design are giving way to the increased use of IT and visualisation in architectural design, user participation and group collaboration. As digital methods become more mainstream, Digital Participation and Collaboration in Architectural Design provides an accessible and engaging introduction to this emerging subject. Supported by selected examples from research and practice, the book offers an overview of theories, techniques and approaches which readers can apply in their own work. In doing so, it shows how these techniques can influence communication, debate and understanding and encourages readers to see familiar buildings from original and unusual perspectives. An ideal starting point for anyone interested in the application of digital techniques, the book will help students and professionals in architectural design and digital architecture to understand and embrace new technologies.
Download or read book Symbolism Cognition and Communication in Architecture written by Abraham George and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book discusses the role and significance of symbols and symbolism in graphical communication towards the establishment of meaningful architecture. It explores how these are effectively applied in architectural education for learner's empowerment in various cultures around the world. The volume examines the developments in graphic representations while recognizing the importance of cognition and its perception in spatial terms. In a scenario where architectural education is at crossroads facing the challenges of global nature, this book highlights the importance of understanding architectural curriculum and design subjects. The author discusses the issues of communicating the knowledge of architecture to heterogeneous groups of students and explains how design fields and learning in architecture can be modified through cognitive instructional methods. The book outlines the methodology to develop symbols and symbolic pedagogical tools for effective communication in architecture. The book will appeal to students, researchers, teachers, and scholars of architecture, design, planning and visual communication. It will also be of interest to architects, artists, spatial designers, town planners, urban planners, and professionals"--
Download or read book Thresholds in Architectural Education written by Tayyibe Nur Caglar and published by John Wiley & Sons. This book was released on 2020-07-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Graphic Communications in Architecture written by William J. O'Connell and published by . This book was released on 1972 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
