Download or read book Agricultural Communications written by Kristina Boone and published by Wiley-Blackwell. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.

Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

Download or read book Talking the Talk written by Adrienne Patrice Lamberti and published by Nova Publishers. This book was released on 2007 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalisation and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.

Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Download or read book Scientific Writing and Communication in Agriculture and Natural Resources written by P.K. Ramachandran Nair and published by Springer Science & Business Media. This book was released on 2014-01-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to help early career professionals in agriculture and natural resources write their research papers for high-quality journals and present their results properly at professional meetings. Different fields have different conventions for writing style such that the authors of the book have found it difficult to recommend to young scientists in these fields a specific book or source material out of the several that are available as the “go to” guide. Writing a scientific paper is a tedious task even to experienced writers; but it is particularly so for the early career professionals such as students, trainees, scientists and scholars in agriculture and natural resources; the challenge is even more when their first language of communication is not English. This book is targeted mainly to that group.

Download or read book Information and Communication Technology for Agriculture and Rural Development written by R. Saravanan and published by New India Publishing Agency. This book was released on 2011-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles included in this book focuses on; Digital divide in rural India, e-Agriculture issues, Cyber extension, overview on Village Knowledge Centres VKCs, Community Information Centre iniative in Orissa, SATCOM application in Karnataka State, Model e-Villages in Arunachal Pradesh State of North-East India, Nationwide InDG web portal initiative for rural development, Kisan Mobile Sandesh KMS, Dynamic Market Information DMI by Web and Mobile in Tamil Nadu, Expert systems for pest and diseases diagnosis in rubber, Interactive Multimedia Compact Disc IMCD, Village Information Centres among Dairy Farmers in Tamil Nadu, KISSAN initiative of Kerala State, Mobile Agricultural School and Services MASS in Jharkhand, Farmers Database creation in Darjeeling District of West Bengal, Village Resource Centres VRCs in Uttaranchal, Pest Surveillance of Rice using satellite data, Techmode Approach for Distance Learning Courses for Field Veterinarians in Maharastra, Information Retrieval System for Buffalo Reproduction, Web Portals and Digital Data base in Agroforestry, Watershed Modelling using GIS and Remote Sensing in Gujarat State, e-Readiness and Participation Level of Akshya and KISSAN Kerala Beneficiaries and VRC & CIC Network in Assam and Internet utilization pattern, evaluation of Kissan Call Centres KCCs, ICT adoption level, impact, stakeholders feedback, policy implications and recommendations.

Download or read book Communication in Extension written by Harry A. Carey and published by Food & Agriculture Org.. This book was released on 1999 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effectiveness of an extension service relies on the knowledge and communication skills of the field staff who lead discussions with farmers in order to help them identify their own problems and train them in the available solutions. Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials. This publication was prepared as a teaching and learning guide for all those working in rural communities. It can be considered as an 'extension methodology tool-box' to train extension field staff in their work at the village level.

Download or read book Agricultural Communication written by and published by . This book was released on 2013 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.

Download or read book Communication Technologies In Agriculture written by P. Jaisridhar and published by New India Publishing Agency. This book was released on 2019-09-04 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural Extension is one of the youngest disciplines that focus on enhancing agriculture and rural livelihood through improved information and communication (ICT) processes.The discipline primarily involves conceptualization, design, development, evaluation and application of innovative ways to use ICT in transfer of research output to the end users. Many ICT interventions developed and tested around the world have improvedfarmers livelihood, increased agricultural productivity and income, and reducedfarm risks. Within ICT, Communication is a broad term that needs to be understood very objectively by the scholars and practitioners so that their approach to the whole extension education process could be analytical and one that could draw synergies of technologies, concepts and philosophies which are getting added to already existing knowledge base. In the light of all the above this text book“Communication Technologies in Agriculture”will be a comprehensive book with 24 chapters which covers the old wisdom and also the new horizons in innovations and trends in Agricultural Extension for all those who are associated with Agricultural Extension as a student, scholar, researcher and practitioner.This book would serve to the information needs of all the stake holders in the change process. More fittingly, the Under Graduate students of Agriculture and Horticulture and Post Graduate students of Agricultural Extension, Mass Communication and Rural Development who would use it for enriching their theoretical requirements.

Download or read book Agricultural Communication written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agricultural Communications in Action A Hands On Approach written by Ricky Telg and published by Cengage Learning. This book was released on 2011-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH helps students become better equipped as effective communicators. With a high degree of correlation to the AFNR Standards, this exciting First Edition is focused specifically on skills-building and communication concepts. It helps students understand the broad methods utilized in communication--whether it be in journalism, through social media, or in other outlets. With the text's breadth and depth of coverage, students can master communications development concepts quickly and then immediately put them into action. Current communication trends are integrated throughout this practical, how-to text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Communications skills are critical to student success in high school, college, and their careers. By learning and applying the contents of this book, students will be better able to communicate the importance of agriculture to the world around them. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Download or read book Development Communication written by Robert C. Hornik and published by Longman Publishing Group. This book was released on 1988 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Development Communication for Agriculture written by Ranajit Kumar Samanta and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication Indian Agriculture written by Ronald E Ostman and published by SAGE Publications Pvt. Limited. This book was released on 1989-08-31 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and Indian Agriculture examines the role of communication in fostering development in Indian agriculture, focusing on research processes, theory, context and providing current examples of knowledge and useful research methods, as well as addressing future research directions in agricultural communication. Twenty-two researchers present an up-to-date discussion of issues, summarize current knowledge on the topic and demonstrate how research and theory can advance our understanding of the dynamics involved, thus permitting practical interventions in order to create positive social change. Specific chapters address education and training for development, new directions in theory and methods, problems in leadership with a strategy for improvement, an in-depth study of communication in the diffusion of dairy farming technology, and a look at agricultural journalism.

Download or read book Agricultural Communication written by V. K. Dubey & J. P. Srivastava and published by IBDC Publishers. This book was released on 2008 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ICT in Agriculture Updated Edition written by World Bank and published by World Bank Publications. This book was released on 2017-06-27 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technology (ICT) has always mattered in agriculture. Ever since people have grown crops, raised livestock, and caught fish, they have sought information from one another. Today, ICT represents a tremendous opportunity for rural populations to improve productivity, to enhance food and nutrition security, to access markets, and to find employment opportunities in a revitalized sector. ICT has unleashed incredible potential to improve agriculture, and it has found a foothold even in poor smallholder farms. ICT in Agriculture, Updated Edition is the revised version of the popular ICT in Agriculture e-Sourcebook, first launched in 2011 and designed to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture. Our hope is that this updated Sourcebook will be a practical guide to understanding current trends, implementing appropriate interventions, and evaluating the impact of ICT interventions in agricultural programs.

Download or read book Farming for the Future Communication written by Food and Agriculture Organization (Fao) and published by . This book was released on 2015-02-12 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today family farming is the predominant form of agriculture in the world. Communication lies at the core of the process of change that involves family farming. Smallholder family farmers and rural communities require access to information and communication to make their voices heard and change their lives for the better. This implies including communication for development (ComDev) as part of agricultural and rural development policies in order to promote dialogue and participation, harnessing the potential of new ICTs (such as mobile phones, the internet and computer-based applications) in combination with local media (such as community radio). This document has been prepared to inspire reflection on the role of communication in advancing family farming. It provides examples of ComDev approaches applied to farming and rural development with special attention to the experiences generated by farmers' organizations.