Download or read book Communication in Development written by Fred L. Casmir and published by Praeger. This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until the past decade, development experts shared a conception of how to facilitate development in the Third World countries of Latin America, Africa, and Asia. One essential factor in this paradigm was the role of mass media communication. The media were expected to convey useful information from government development programs to their intended audiences. This dominant paradigm of mainly one-way communication flows did not lead to widespread development in the Third World. Instead, scholars and development planners began to search for alternative models of development and for other conceptions of development communication.
Download or read book Communication Participative Pour written by Guy Bessette and published by Centre de recherches pour le développement international. This book was released on 1996 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: communication particpative pour le developpement: Un agenda ouest-a
Download or read book Communication for Development in the Third World written by Srinivas R Melkote and published by SAGE. This book was released on 2001-12-17 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.
Download or read book Participatory Development Communication written by International Development Research Centre (Canada) and published by IDRC. This book was released on 1996 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Participatory Development Communication: A West African agenda
Download or read book Communications Policy for National Development written by Majid Tehranian and published by Routledge. This book was released on 2015-10-23 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1977. Covering a wide international field and with the emphasis on communications in developing countries, this book contains chapters by eminent contributors looking at questions of policy, governance and planning in the field of mass communications. It also considers the role of the media in national development, multi-media education and critical theoretical issues bearing on the impact of modernization on traditional cultures. A few selected countries are discussed in detail – Iran, Brazil, India and the People’s Republic of Benin (then Dahomey) as well as the results of an international survey on the future of broadcasting. The book made recommendations for administrative reorganizations, network expansions and research requirements, some of which were implemented shortly afterwards.
Download or read book Marketing Communications in Emerging Economies Volume I written by Thomas Anning-Dorson and published by Springer Nature. This book was released on 2021-10-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
Download or read book Information Communication Technology and Poverty Alleviation written by Jack J. Barry and published by Routledge. This book was released on 2018-07-24 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite global economic disparities, recent years have seen rapid technological changes in developing countries, as it is now common to see people across all levels of society with smartphones in their hands and computers in their homes. However, does access to Information Communication Technologies (ICTs) actually improve the day-to-day lives of low-income citizens? This book argues that access to the internet can help alleviate poverty, improve development outcomes, and is now vital for realizing many human rights. This book posits that good governance is essential to the realization of inclusive pro-poor development goals, and puts forward policy recommendations that aim to mitigate the complex digital divide by employing governance as the primary actor. In making his argument, the author provides a quantitative analysis of developing countries, conjoined with a targeted in-depth study of Mexico. This mixed method approach provides an intriguing case for how improvements in the quality of governance impacts both ICT penetration, and poverty alleviation. Overall, the book challenges the neoliberal deterministic perspective that the open market will "solve" technology diffusion, and argues instead that good governance is the lynchpin that creates conducive conditions for ICTs to make an impact on poverty alleviation. In fact, the digital divide should not be considered binary, rather it is a multifaceted problem where income, education, and language all need to be considered to address it effectively. This book will be useful for researchers/students of development, communication technologies, and comparative politics as well as for development practitioners and policy makers with an interest in how modern technology is impacting the poor in the developing world.
Download or read book Communication for Another Development written by Wendy Quarry and published by Zed Books Ltd.. This book was released on 2013-07-04 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively book argues that in the development process, communication is everything. The authors, world experts in this field as teachers, practitioners and theorists, argue that Communication for Development is a creative and innovative way of thinking that can permeate the overall approach to any development initiative. They illustrate their argument with vivid case studies and tools for the reader, drawing on the stories of individual project leaders who have championed development for communication, and using a range of situations to show the different possibilities in various contexts. Free from jargon, and keeping a close look at how development is actually being implemented at ground level, this book is an important contribution to development studies not just for students but also for development practitioners and policy makers.
Download or read book Marketing Communications and Brand Development in Emerging Economies Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Download or read book Communication Technology and Development written by Hamid Mowlana and published by Paris, France : UNESCO. This book was released on 1988 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communications in the Rural Third World written by Emile G. McAnany and published by Praeger Publishers. This book was released on 1980 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Download or read book Marketing Communications and Brand Development in Emerging Markets Volume II written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.
Download or read book Communication for Development written by and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing the Third World written by Robert A. Agunga and published by Nova Biomedical Books. This book was released on 1997 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Striding boldly where other scholars have feared to tread, Agunga offers a definitive solution strategy for people-centered development, armed with his upbringing in Africa, considerable field work experience, and knowledge of the literature. He argues that development projects and programs fail because planners and policy makers lack training in communications skills, and urges governments and donor agencies to include communications professionals in their programs. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Strategic Communication for Privatization Public private Partnerships and Private Participation in Infrastructure Projects written by Daniele Calabrese and published by World Bank Publications. This book was released on 2008-01-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of success and failures. This book recommends principles of strategic communication and offers a methodology for researching and analyzing the communication issues associated with privatization and private sector participation. It includes an operational approach to design and implementation of public communication programs for the various forms of privatization and public-private initiatives. This publication is the eighth in a series of Working Papers sponsored by the Development Communication Division (DevComm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Together with other donors, NGOs, and private sector partners, DevComm seeks to mainstream the discipline of development communication in development practice.
Download or read book Information and communication technologies for development and poverty reduction written by Maximo Torero and published by Intl Food Policy Res Inst. This book was released on 2006-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IT revolution made some glorious promises to the world's poor: instant access to information and far-flung markets, political empowerment, greater growth, even the possibility that countries could leapfrog entire stages of development. But when none of that happened in a hurry, the hoopla gave way to concern that rather than closing the wealth gap, IT was exacerbating it. Yet for all the international debate and millions of words written about the digital divide, very little systematic empirical research or studies over time have been done to confirm claims and counterclaims and to guide policymakers on how this technology actually affects the development of low-income countries. In this volume, Maximo Torero and Joachim von Braun seek to address this omission with a collection of case studies exploring the relationship between information and communication technologies (ICTs) and development in Bangladesh, China, India, Ghana, Laos, Peru, and East Africa. Their conclusion is that yes, ICTs do have potential to serve and empower the poor by linking them to commercial and social networks, cutting transaction costs, and making the delivery of public goods like education and healthcare more efficient. But these benefits can accrue only when the supporting infrastructure is in place and when ICT policies take into account not only questions of connectivity but also of capability (how to help poor people use the new tools) and of content (what is relevant and in what form). All three c's are critical. Without coherent strategies and the right regulatory policies there is the very real likelihood that scarce resources will be misallocated and that ICT-induced growth will remain elusive. Contributors: Abdul Bayes, Arjun Bedi, Romeo Bertolini, Shyamal K. Chowdhury, Virgilio Galdo, K. Lal, Francis A.S.T. Matambalya, Maja Micevska, Dietrich Mueller-Falcke, Gi-Soon Song, Maximo Torero, Joachim von Braun, Wensheng Wang, and Susanna Wolfe, Gi-Soon Song, Maximo Torero, Joachim von Braun, Wensheng Wang, Susanna Wolf.
Download or read book Health Communication in the Changing Media Landscape written by Ravindra Kumar Vemula and published by Springer. This book was released on 2017-02-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more. The book brings together current research and discussions on the three areas of policy, practices and theoretical perspectives related to health communication approaches in developing countries, presenting well-researched and documented essays that will prove helpful for academic and scholarly inquiry in this area.
