Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Download or read book Green the Crowd Communicating Sustainability through Open Air Music Festivals written by Franziska Hillmer and published by GRIN Verlag. This book was released on 2014-07-28 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: “People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience. We are in a position to champion causes, highlight issues and inspire changing behaviour.” (Event Professional Meegan Jones 2010: vi) What do you have in mind, when you hear music festival? Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders? Or, more likely, do you think of young adults hanging around without any political intentions? Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors. But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama¬tically (see Sachs 2008: 19 et seq.). With the rising public awareness for sustainability the companies’ interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some encouraged sustainability efforts do not become public after all, although marketing communication provides a valuable tool for the strategic positioning and is able to inspire people to modify their consumption behaviour (see Meiländer 2011: 52). Hence, this master thesis attempts to explore, by taking the example of Open Air Music Festivals, how an applied target group specific Sustainability Communication (SC) concept needs to be designed to reach the customer and influence them towards a more sustainable behaviour.
Download or read book Communicating the Environment to Save the Planet written by Maurizio Abbati and published by Springer. This book was released on 2019-01-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.
Download or read book Communicating Sustainability written by Margaret Robertson and published by Routledge. This book was released on 2018-07-27 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating Sustainability is a book of evidence-based strategies for making sustainability vivid, accessible, and comprehensible. To do this, it brings together research from a range of specialties including cognitive psychology, visual perception, communication studies, environmental design, interpretive exhibit design, interpretive signage, wayfinding, storytelling, courtroom litigation, information graphics, and graphic design to illustrate not only what approaches are effective but why they work as they do. The topic of sustainability is vast and complex. It interconnects multiple dimensions of human culture and the biosphere and involves a myriad of systems and processes, many of which are too large, too small, too fast, or too slow to see. Many people find verbal explanations about all of this too abstract or too complicated to understand, and for most people the concepts of sustainability are regarded as quirky, peripheral, and not essential to everyday life. Yet the challenges of sustainability concern the very survival of most species of life on Earth, including the human species. In order for life as we know it to survive and thrive into the future, sustainability must become broadly understood—by everyone, not just activists or specialists. This book offers tools to help make complex systems and nuanced, abstract ideas concrete and comprehensible to the broadest range of people. The goal of communication, and of this book, is to build understanding.
Download or read book The New Brand Spirit written by Christian Conrad and published by CRC Press. This book was released on 2016-03-03 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Download or read book Communicating Sustainability written by Walter Leal Filho and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2000 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepared as a contribution to the Rio+10 process, this book offers a wide range of views and perspectives on sustainability per se and on environmental education and communication in particular. It is being published in the framework of the project »Sustainability Centres in the North Sea Region» but significantly enhanced to include case studies and examples of on-going works in a number of industrialised and developing nations. This publication is, thanks to its scope and international nature, of interest to anyone concerned with the sustainability debate, one of the most important matters in the 21st Century.
Download or read book Communicating Sustainability written by United Nations Environment Programme and published by UNEP/Earthprint. This book was released on 2005 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.
Download or read book Strategic Communication for Sustainable Organizations written by Myria Allen and published by Springer. This book was released on 2015-07-16 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Download or read book Green Marketing in Emerging Economies written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2022-01-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
Download or read book Sustainability Communication written by Jasmin Godemann and published by Springer Science & Business Media. This book was released on 2011-06-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.
Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Routledge. This book was released on 2016-11-18 with total page 739 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Download or read book Resource Use and Sustainability of Orang Asli written by Mohd Tajuddin Abdullah and published by Springer Nature. This book was released on 2021-03-30 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprising of 18 sub-ethnic groups the indigenous communities, or better known as the Orang Asli, located in the Peninsular Malaysia, is a unique community in terms of their culture, lifestyle, and heritage. The life of the Orang Asli, popularly referred to as the Forest People, is highly intertwined with forest resources which makes the community a great source of information and traditional knowledge, particularly in the use of medicinal plants. This book covers three important issues to explain and gain insights into the sustainability of the Orang Asli: Social and demographics Sustainability of resource use Governance, administration and management The book presents research to help bridge the gaps and provides a baseline reference for further research regarding the sustainability of the Orang Asli. This book is intended for researchers and graduate students to help gain an understanding of the Orang Asli. By highlighting the plight of Orang Asli the authors hope that this community will be recognised and become a part of society. More research is required to help the 178,197 Orang Asli achieve the sustainable development goals for their community in the Peninsular Malaysia.
Download or read book Talking Green written by Lee Ahern and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas.
Download or read book Implications for Entrepreneurship and Enterprise Development in the Blue Economy written by Raimi, Lukman and published by IGI Global. This book was released on 2022-04-08 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The blue economy is a widely used concept in policy circles; however, people across a wide spectrum have a peripheral understanding of the phenomenon. At the moment, there are several conflicting understandings of the blue economy but no universally accepted definition and veritable measures. Considering the existential importance of the blue economy for the protection of marine environments and sustainability of businesses, there is an urgent need for rigorous conceptual, policy-focused, theoretical, and empirical studies on the subject from multidisciplinary perspectives. Implications for Entrepreneurship and Enterprise Development in the Blue Economy enriches existing definitions of a blue economy with inputs from a multidisciplinary lens and provides veritable measures for evaluating blue economy progression and compliance. Covering topics such as economics, natural resource development, social equity, and sustainability, this reference work is ideal for policymakers, entrepreneurs, managers, oceanographers, marine biologists, scholars, industry professionals, government officials, academicians, researchers, practitioners, instructors, and students.
Download or read book The Sustainability Communication Reader written by Franzisca Weder and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research. Content Preface Part I: Communicating about and for Sustainability in a Digital Age Part II: Dimensions and Formats of Sustainability Communication Part III: Perspectives on Sustainability Communication Part IV: Issues and Heuristics of Sustainability Communication Part V: Organizing communication and the SDGs Future directions About the Editors Assoc. Prof. Dr. Franzisca Weder, areas of research & teaching at the University of Queensland, School of Communication and Arts: organizational and sustainability communication, Public Relations, CSR and Environmental Communication. Prof. Dr. Larissa Krainer, areas of research & teaching at the University of Klagenfurt, Department of Media and Communications: Media Ethics, Sustainability Communication, Inter- and transdisciplinary research. Prof. DDr. Matthias Karmasin, director of the institute for comparative media and communication studies (CMC) of the Austrian Academy of Science and the University of Klagenfurt, areas of research & teaching: Organizational Communication, Media Management, Journalism, Media Governance and Media Ethics, Mediatisation and Sustainability.
Download or read book Transition Towards a Sustainable Biobased Economy written by Piergiuseppe Morone and published by Royal Society of Chemistry. This book was released on 2020-02-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally we are being confronted by the depletion of many natural resources as a result of unsustainable use and increasing global population. Although the debate on the bioeconomy has gained momentum in recent decades, the interest in certifications and standards for biobased products is still weak. This book aims to fill this gap by promoting a holistic approach, which covers environmental, social and economic sustainability aspects and pushes forward the development of a circular, biobased economy. This book promotes the development of sustainability schemes (including standards, labels and certifications) for the assessment of biobased products, which are fundamental to the establishment of a cutting-edge sustainable bioeconomy. Chemical-related, globally relevant case studies are used throughout the book. The content covers a range of issues from upstream and downstream environmental, techno-economic and social assessment, to crosscutting issues such as indirect land use change (iLUC) and end-of-life options. The chapters included in this book will provide a comprehensive review of recent works on life cycle assessment (LCA), life cycle costing (LCC) and social life cycle assessment (s-LCA) methodologies. An important resource for researchers, industrial professionals and policy makers involved in the bioeconomy.
